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Makeup Artist Must Haves

Maybe

An estimated 0.6% of orders come back. But buyers convert on only 1.1% of searches, so Makeup Artist Must Haves is a Maybe.

Flapen Score
51
51 / 100
Top 34% of 10,978 Beauty & Personal Care niches · +3 vs the category median of 48
Market size
$62K/yr368K searches / yr
90-day growth
+6.8%search demand this quarter
Competition
39%top-5 click share · 28 brands · 59 sellers

Flapen Score

Makeup Artist Must Haves against its category

The dotted line is the Beauty & Personal Care average. Past it, Makeup Artist Must Haves is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Makeup Artist Must Haves market on Amazon at a glance

Shoppers on Amazon United States searched for Makeup Artist Must Haves 368K times last year and spent an estimated $62K. The top 5 brands take 43% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 368K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +6.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $62K a year.

Searches, last 12 months
368K
Growth, 90 days vs prior 90
+6.8%
Conversion, latest week
1.1%
Market size, estimated
$62Ka year
Peak month
October1.5× the quietest month
Top search term
makeup artist essentials112K searches a year

02 · Price

A sale here is worth $15.12.

Listings sell for $15.12 on average, from $3.99 to $70.55. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $15.12 that is $2K to $4K a year per listing.

Average price
$15.12inside the $15 to $100 sweet spot
Price range
$3.99–$70.55
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #141 within Makeup Brushes & Tools. It carries 8,230 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
97%
Out of stock, average day
0.9%
Average rank
#141in Makeup Brushes & Tools
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
8,230per listing
Listings tracked
32

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Makeup Artist Must Haves products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

Brands

28 falling

Sellers

59

Top-5 brand share

43%

Top 20: 92%

Top-5 click share

39%

Top 20: 88%

Open market

52%

  • Brand 118%
  • Brand 27%
  • Brand 36%
  • Brand 46%
  • Brand 56%
  • Brand 66%

Demand

Makeup Artist Must Haves search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Makeup Artist Must Haves search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • makeup artist essentials112K/yr
  • makeup artist37K/yr
  • makeup artist kit25K/yr
  • makeup artist must haves30K/yr
  • make up artist essentials22K/yr
  • mua essentials14K/yr
  • makeup artist kit essentials84K/yr
  • makeup kit essentials8K/yr
  • pro makeup artist kit must haves10K/yr
  • makeup artist supplies6K/yr

Reviews and returns

What reviews say buyers love and hate about Makeup Artist Must Haves

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
11%of negative reviews mention “Size-Overall”
0.6%of orders come back
“Too big”
A buyer, on “Size-Overall”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Makeup Artist Must Haves questions

Answered from the same tracked data.