Makeup and Skincare

Shoppers searched for this 70K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -10.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $19K a year.

Searches, last 12 months

70K

Growth, 90 days vs prior 90

-10.3%

Conversion, latest week

2.3%

Market size, estimated

$19Ka year

Peak month

January4.8× the quietest month

Top search term

cute skincare32K searches a year

Listings sell for $11.55 on average, from $5.75 to $18.61. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $11.55 that is $1K to $3K a year per listing.

Average price

$11.55under the $15 to $100 sweet spot

Price range

$5.75–$18.61

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

0.7%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #154 within Face Moisturizers. It carries 4,602 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.5%

Average rank

#154in Face Moisturizers

Average rating

4.56 starsAmazon United States average 4.42 stars

Average reviews

4,602per listing

Listings tracked

9

The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

41 months