Is makeup advent calendar 2022 profitable to sell on Amazon United States?

The niche generates $158K/yr across 41 tracked products. 7 of 29 products launched in the last 360 days are still selling. 90-day search growth is -17.1%. Flapen's verdict: Worth a look (52/100).

How competitive is the makeup advent calendar 2022 niche?

31 brands and 115 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 58% of demand.

What do buyers complain about in makeup advent calendar 2022?

Top complaints mined from reviews: Quality-Overall, Value For Money, Color. The return rate is 0.9%.

When does demand for makeup advent calendar 2022 peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 60.8× the quietest.

What does it cost to enter the makeup advent calendar 2022 niche?

Listings span $9.32–$206.53; the average listing price is $42.88 (sweet spot $15–$100). The average incumbent carries 390 reviews — the moat a new listing must climb.

makeup advent calendar 2022

Worth a look

Shows low returns (0.9%), but weak search conversion (0.2%) keeps it on the watch list.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Avg price

Incredible$42.88

avg listing price — sweet spot $15–$100

Review moat

Great390.1

avg incumbent reviews — the moat a new listing must climb

Brand share

Great58%

top-5 brand share — no brand owns this niche

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Okay$9.32–$206.53

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$158K

$158K/yr · 1.8M searches

Growth

Bad-17.1%

90-day search growth — must beat 0% to launch

Conversion

Bad0.2%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, makeup advent calendar 2022 is a $158K/yr Amazon United States market (1.8M searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 52/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

makeup advent calendar 2022 market data

Units sold / yr: 13K–15K; avg 100–250/product
Revenue / yr: $536K–$643K; units × avg price
Conversion rate: 0.2%
Avg BSR: #24,299
Page quality: 0%
Prime: 95%
Sponsored: 54%
Out of stock: 14.6%
Avg brand age: 24 months
Avg seller age: 135 days

Competition & brand share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Brands

31 rising

Sellers

115

Top-5 brand share

58%

Top 20: 91%

Top-5 click share

45%

Top 20: 81%

Open market

38%

e.l.f.14%
SEPHORA13%
Ulta Beauty12%
Revolution Beauty London12%
Glow Recipe6%
L'Oreal Paris5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -17.1% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 60.8×

Open Trend

Top makeup advent calendar 2022 search terms

beauty advent calendar313K/yr +68.2%0.1% conv.
makeup advent calendar244K/yr -13.1%0.4% conv.
calendario de adviento maquillaje251K/yr -34.1%0.2% conv.
advent calendar makeup145K/yr -22.8%0.3% conv.
sephora advent calendar107K/yr -27.6%0.1% conv.
skincare advent calendar78K/yr -36.3%0.0% conv.
advent calendar beauty135K/yr -52.3%0.3% conv.
calendario de adviento sephora93K/yr -56.2%0.0% conv.
make up advent calendar46K/yr -20.2%0.5% conv.
skin care advent calendar68K/yr -37.0%0.3% conv.

All search terms

Top makeup advent calendar 2022 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

e.l.f. Sleigh the Holidays 24-Day Advent Calendar 2025 Skincare Essentials & Festive Makeup In Limited-Edition Shades Vegan & Cruelty-Free

e.l.f.$94.584.6★421 rev

Revolution Makeup Advent Calendar 24-Piece Beauty Gift Set for Lips Eyes & Face Features Essential Cosmetics & Tools Vegan & Cruelty-Free

Revolution Beauty London$55.014.5★1,183 rev

Sephora Collection Holiday Beauty Advent Calendar 2025 24 Makeup Skincare Bath & Accessory Gifts

SEPHORA$97.974.0★62 rev

2025 Ulta Beauty x Mini Brands Advent Calendar

Ulta Beauty$43.363.1★222 rev

Glow Recipe 12 Days of Glow Advent Calendar - Limited-Edition Skincare Gift Set with Full-Size Travel-Size & Mini Favorites for Hydration Radiance & Barrier Support

Glow Recipe$95.723.8★10 rev

Newest

by launch date

Glow Recipe 12 Days of Glow Advent Calendar - Limited-Edition Skincare Gift Set with Full-Size Travel-Size & Mini Favorites for Hydration Radiance & Barrier Support

Glow Recipe$95.7210 rev

7mo ago

SEPHORA COLLECTION Premium Makeup & Skincare Advent Calendar Gift Set

SEPHORA$112.0417 rev

7mo ago

ULTA 24 Days of Beauty Advent Calendar

Ulta Beauty$206.530 rev

8mo ago

Sephora Collection Holiday Beauty Advent Calendar 2025 24 Makeup Skincare Bath & Accessory Gifts

SEPHORA$97.9762 rev

8mo ago

2025 Ulta Beauty x Mini Brands Advent Calendar

Ulta Beauty$43.36222 rev

8mo ago

What buyers say about makeup advent calendar 2022

What buyers praise and complain about, mined from review topics.

What buyers love

Gifting Purpose25%

“Great gift”

Value For Money23%

“Great value”

Quality-Overall19%

“very good product variety”

Fun/Entertainment Experience6%

“Fun”

Size-Overall6%

“Love the sizes,convenient”

Advertised Vs Actual Product4%

“As advertised”

Color3%

“Each make up item was a nice quality and color”

Smell2%

“Nice variety of scents”

Collectibles2%

“These are collectibles”

Ease Of Use1%

“which made things easy”

What buyers complain about

Quality-Overall22%

“poor quality”

Value For Money11%

“Was a little pricey”

Color9%

“nor so much red”

Size-Overall7%

“Size of the items are small”

Ease Of Use7%

“There was absolutely nothing I could use at all”

Gifting Purpose5%

“The person I gifted it to did not like it as a whole”

Smell4%

“Products smell old”

Material Quality3%

“Product was as PLASTIC”

Product Condition3%

“Opened and used products”

Allergies2%

“Only thing the makeup especially the blush made her face itchy”

Top return reasons

Defective Material/Parts18%

Quality-Overall15%

Advertised Vs Actual Product14%

Size-Overall11%

Value For Money10%

Color9%

Smell5%

Product Condition4%

Ingredients-Overall2%

Skin Health2%

Common questions

Is makeup advent calendar 2022 profitable to sell on Amazon United States?: The niche generates $158K/yr across 41 tracked products. 7 of 29 products launched in the last 360 days are still selling. 90-day search growth is -17.1%. Flapen's verdict: Worth a look (52/100).
How competitive is the makeup advent calendar 2022 niche?: 31 brands and 115 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 58% of demand.
What do buyers complain about in makeup advent calendar 2022?: Top complaints mined from reviews: Quality-Overall, Value For Money, Color. The return rate is 0.9%.
When does demand for makeup advent calendar 2022 peak?: Demand peaks in Oct–Nov–Dec; the busiest month runs 60.8× the quietest.
What does it cost to enter the makeup advent calendar 2022 niche?: Listings span $9.32–$206.53; the average listing price is $42.88 (sweet spot $15–$100). The average incumbent carries 390 reviews — the moat a new listing must climb.

makeup advent calendar 2022

makeup advent calendar 2022 market data

Competition & brand share

Demand & seasonality

Top makeup advent calendar 2022 search terms

Top makeup advent calendar 2022 products on Amazon

Top sellers

Newest

Trending

What buyers say about makeup advent calendar 2022

What buyers love

What buyers complain about

Top return reasons

Common questions

Related niches in Beauty & Personal Care