Makeup Advent Calendar 2022

Shoppers searched for this 1.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -17.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $158K a year.

Searches, last 12 months

1.8M

Growth, 90 days vs prior 90

-17.1%

Conversion, latest week

0.2%

Market size, estimated

$158Ka year

Peak month

November60.8× the quietest month

Top search term

beauty advent calendar313K searches a year

Listings sell for $42.88 on average, from $9.32 to $206.53. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At $42.88 that is $4K to $11K a year per listing.

Average price

$42.88inside the $15 to $100 sweet spot

Price range

$9.32–$206.53

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

100–250

Revenue per listing a year

$4K–$11K

Returns

0.9%of orders · Amazon United States median 2.1%

54% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 14.6% of listings are out of stock. The average listing ranks #24,299 within Makeup Sets. It carries 390 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings

54%

Prime listings

95%

Out of stock, average day

14.6%

Average rank

#24,299in Makeup Sets

Average rating

4.37 starsAmazon United States average 4.42 stars

Average reviews

390per listing

Listings tracked

41

29 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

29

Successful launches

7Amazon's first-year sales bar

Average brand age

24 months