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Makeup Accessories

Fail

Buyers convert on only 0.7% of searches, so Makeup Accessories is a Fail.

Flapen Score
39
39 / 100
Ranks 8,990 of 10,978 Beauty & Personal Care niches · −9 vs the category median of 48
Market size
$50K/yr668K searches / yr
90-day growth
-6.4%search demand this quarter
Competition
44%top-5 click share · 17 brands · 110 sellers

Flapen Score

Makeup Accessories against its category

The dotted line is the Beauty & Personal Care average. Past it, Makeup Accessories is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Makeup Accessories market on Amazon at a glance

Shoppers on Amazon United States searched for Makeup Accessories 668K times last year and spent an estimated $50K. The top 5 brands take 85% of clicks. Demand peaks in May–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 668K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -6.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $50K a year.

Searches, last 12 months
668K
Growth, 90 days vs prior 90
-6.4%
Conversion, latest week
0.7%
Market size, estimated
$50Ka year
Peak month
December5.0× the quietest month
Top search term
beauty creations293K searches a year

02 · Price

A sale here is worth $10.83.

Listings sell for $10.83 on average, from $2.63 to $25.22. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $10.83 that is $0 to $1K a year per listing.

Average price
$10.83under the $15 to $100 sweet spot
Price range
$2.63–$25.22
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

49% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #555 within Face. It carries 7,062 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
49%
Prime listings
97%
Out of stock, average day
1.1%
Average rank
#555in Face
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
7,062per listing
Listings tracked
35

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Makeup Accessories products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 falling

Sellers

110

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

44%

Top 20: 82%

Open market

14%

  • Brand 161%
  • Brand 212%
  • Brand 37%
  • Brand 43%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (11 brands, 14%)

Demand

Makeup Accessories search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Dec · busiest ÷ quietest = 5.0×

Search terms

Top Makeup Accessories search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • beauty creations293K/yr
  • makeup accessories132K/yr
  • beauty creations cosmetics84K/yr
  • make up accessories45K/yr
  • makeup accessories for women40K/yr
  • makeup supplies22K/yr
  • beauty creation12K/yr
  • make up accessories for women20K/yr
  • makeup tool6K/yr
  • maquillaje beauty creations7K/yr

Reviews and returns

What reviews say buyers love and hate about Makeup Accessories

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Value For Money”
16%of negative reviews mention “Functionality-Overall”
0.5%of orders come back
“No Results”
A buyer, on “Functionality-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Makeup Accessories questions

Answered from the same tracked data.