makeup accessories
Skip itWeak search conversion (0.7%) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Price range
Okay$2.63–$25.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.83avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Review moat
Bad7,062.34avg incumbent reviews — the moat a new listing must climb
Growth
Bad-6.4%90-day search growth — must beat 0% to launch
Market size
Bad$50K$50K/yr · 668K searches
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, makeup accessories is a $50K/yr Amazon United States market (668K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in May–Dec. Verdict: Skip it — 39/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
makeup accessories market data
- Units sold / yr
- 6K–8K
- avg 0–100/product
- Revenue / yr
- $65K–$87K
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #555
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 49%
- Out of stock
- 1.1%
- Avg brand age
- 44 months
- Avg seller age
- 128 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
17 falling
Sellers
110
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
44%
Top 20: 82%
Open market
14%
- Beauty Creations61%
- Generic12%
- BS-MALL7%
- Beauty Glazed3%
- e.l.f.2%
- AOA STUDIO2%
- Open — no brand owns it (11 brands, 14%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -6.4% search growth over the last 90 days.Peak months: May, Dec · busiest ÷ quietest = 5.0×
Top makeup accessories search terms
- beauty creations293K/yr
- makeup accessories132K/yr
- beauty creations cosmetics84K/yr
- make up accessories45K/yr
- makeup accessories for women40K/yr
- makeup supplies22K/yr
- beauty creation12K/yr
- make up accessories for women20K/yr
- makeup tool6K/yr
- maquillaje beauty creations7K/yr
Top makeup accessories products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
DEALPLUSDEAL Beauty Creations Loose Setting Powder Minimizes Pores and Fine Lines Matte Finish Natural Face Makeup Translucent Dream
Beauty Creations$14.374.5★151 rev
Beauty Creations | Bye Filter Loose Setting Powder (Honey Me)
Generic$14.604.4★56 rev
Beauty Creations Flawless Stay Hydrating Primer
Beauty Creations$11.914.6★392 rev
Beauty Creations Flawless Stay Setting Spray
Beauty Creations$12.034.5★931 rev
Flawless Stay Foundation (Shade 5)
Beauty Creations$15.364.4★623 rev
Newest
by launch date
Beauty Glazed 6pcs Nude Brown Lip Liner Makeup Set - Waterproof & Smudge-Proof Matte Pencil Long-Lasting & Durable Smooth & Easy Glide Non-Smudge Contouring Filling & Layering (NUDE-PINK Set)
Beauty Glazed$7.00605 rev
e.l.f. Cream Glide Lip Liner Highly-Pigmented Pencil For Shaping & Sculpting Lips Semi-Matte Finish Vegan & Cruelty-Free Truth or Bare
e.l.f.$2.6318,435 rev
NYX PROFESSIONAL MAKEUP Buttermelt Powder Blush Fade and Transfer-Resistant Blush Up to 12HR Make Up Wear Vegan Formula - Back And Butta
NYX PROFESSIONAL MAKEUP$9.7312,326 rev
Puomue Makeup Remover Cloth 12 Pack Ultra Soft and Reusable Microfiber Makeup Remover Towels for All Skin Types Perfect Face Towels for Women 6 Inch X 6 Inch Multicolor
Puomue$6.161,639 rev
beauty creation riding solosingle shadow (Cosmic Dolly) 1 Ounce (Pack of 1)
Beauty Creations$11.852 rev
Trending
90-day click momentumFlawless Stay Foundation (Shade 5)
Beauty Creations$15.364.4★
Beauty Creations | Bye Filter Loose Setting Powder (Honey Me)
Generic$14.604.4★
Beauty Creations | Bye Filter Loose Setting Powder (Butternut Babe)
Generic$14.834.4★
DEALPLUSDEAL Beauty Creations Loose Setting Powder Minimizes Pores and Fine Lines Matte Finish Natural Face Makeup Translucent Dream
Beauty Creations$14.374.5★
Beauty Glazed 6pcs Nude Brown Lip Liner Makeup Set - Waterproof & Smudge-Proof Matte Pencil Long-Lasting & Durable Smooth & Easy Glide Non-Smudge Contouring Filling & Layering (NUDE-PINK Set)
Beauty Glazed$7.004.3★
What buyers say about makeup accessories
What buyers praise and complain about, mined from review topics.What buyers love
“They are affordable”
“Amazing quality”
“Incredibly soft”
“It is moisturizing”
“Goes on easy”
“Satisfactory results”
“Colors are pretty”
“Clean Face Quickly”
“Good brushes for the price”
“AS ADVERTISED”
What buyers complain about
“No Results”
“Ridiculously small”
“Gave me a rash”
“These are really cheap quality”
“No noticeable difference”
“too expensive”
“Smells disgusting”
“Not as hydrating as I thought”
“not sticky”
“Color is horrible”
Top return reasons
Common questions
- Is makeup accessories profitable to sell on Amazon United States?
- The niche generates $50K/yr across 35 tracked products. 90-day search growth is -6.4%. Flapen's verdict: Skip it (39/100).
- How competitive is the makeup accessories niche?
- 17 brands and 110 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 85% of demand.
- What do buyers complain about in makeup accessories?
- Top complaints mined from reviews: Functionality-Overall, Size-Overall, Allergies. The return rate is 0.5%.
- When does demand for makeup accessories peak?
- Demand peaks in May–Dec; the busiest month runs 5.0× the quietest.
- What does it cost to enter the makeup accessories niche?
- Listings span $2.63–$25.22; the average listing price is $10.83 (sweet spot $15–$100). The average incumbent carries 7,062 reviews — the moat a new listing must climb.