Makeup

Shoppers searched for this 67.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -5.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6.1M a year.

Searches, last 12 months

67.6M

Growth, 90 days vs prior 90

-5.4%

Conversion, latest week

0.8%

Market size, estimated

$6.1Ma year

Peak month

December2.4× the quietest month

Top search term

beauty18.2M searches a year

Listings sell for $11.92 on average, from $2.68 to $43.71. Amazon reports units sold in ranges. This niche sold 600K to 800K a year. The average listing sells 4,000 to 5,000 of them. At $11.92 that is $48K to $60K a year per listing.

Average price

$11.92under the $15 to $100 sweet spot

Price range

$2.68–$43.71

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

600K–800K

Units per listing a year

4,000–5,000

Revenue per listing a year

$48K–$60K

Returns

0.7%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #7 within Face. It carries 31,790 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#7in Face

Average rating

4.48 starsAmazon United States average 4.42 stars

Average reviews

31,790per listing

Listings tracked

84

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

47 months