Make Beauty Eyeshadow

Shoppers searched for this 166K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -21.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $59K a year.

Searches, last 12 months

166K

Growth, 90 days vs prior 90

-21.7%

Conversion, latest week

1.8%

Market size, estimated

$59Ka year

Top search term

make beauty54K searches a year

Listings sell for $19.37 on average, from $6.55 to $30.78. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $19.37 that is $0 to $2K a year per listing.

Average price

$19.37inside the $15 to $100 sweet spot

Price range

$6.55–$30.78

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

2.7%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 15.6% of listings are out of stock. The average listing ranks #340 within Eyes. It carries 412 reviews at 4.04 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

96%

Out of stock, average day

15.6%

Average rank

#340in Eyes

Average rating

4.04 starsAmazon United States average 4.42 stars

Average reviews

412per listing

Listings tracked

27

8 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

1Amazon's first-year sales bar

Average brand age

43 months