Maja
MaybeAn estimated 0.7% of orders come back. But the top 5 brands take 100% of clicks, so Maja is a Maybe.
- Flapen Score
- 53 / 100Top 26% of 10,978 Beauty & Personal Care niches · +5 vs the category median of 4853
- Market size
- $1.4M/yr539K searches / yr
- 90-day growth
- +10.3%search demand this quarter
- Competition
- 73%top-5 click share · 3 brands · 11 sellers
Flapen Score
Maja against its category
The dotted line is the Beauty & Personal Care average. Past it, Maja is stronger. Inside it, weaker.
Market
The Maja market on Amazon at a glance
Shoppers on Amazon United States searched for Maja 539K times last year and spent an estimated $1.4M. All 3 brands take every click. Demand peaks in Feb–Mar. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 10.6% of those searches ended in a purchase.
Shoppers searched for this 539K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.6% of those searches ended in a purchase. Searches in the last 90 days moved +10.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.
- Searches, last 12 months
- 539K
- Growth, 90 days vs prior 90
- +10.3%
- Conversion, latest week
- 10.6%
- Market size, estimated
- $1.4Ma year
- Peak month
- February6.3× the quietest month
- Top search term
- la roche posay lipikar85K searches a year
02 · Price
A sale here is worth $25.44.
Listings sell for $25.44 on average, from $16.04 to $52.95. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 5,000 to 6,000 of them. At $25.44 that is $127K to $153K a year per listing.
- Average price
- $25.44inside the $15 to $100 sweet spot
- Price range
- $16.04–$52.95
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 5,000–6,000
- Revenue per listing a year
- $127K–$153K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
55% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #61 within Lotions. It carries 8,154 reviews at 4.70 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 55%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #61in Lotions
- Average rating
- 4.70 starsAmazon United States average 4.42 stars
- Average reviews
- 8,154per listing
- Listings tracked
- 11
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 84 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 84 months
Products
Top Maja products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.
Brands
3 flat
Sellers
11
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
0%
- Brand 181%
- Brand 210%
- Brand 39%
- Open — no brand owns it (0%)
Demand
Maja search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Mar · busiest ÷ quietest = 6.3×
Search terms
Top Maja search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- la roche posay lipikar85K/yr
- lipikar la roche posay88K/yr
- inis body lotion49K/yr
- la roche posay body lotion31K/yr
- kiehls body lotion33K/yr
- la roche triple repair moisturizing cream26K/yr
- la roche posay lipikar ap m triple repair9K/yr
- lipikar27K/yr
- inis lotion24K/yr
- kiehls creme de corps body lotion25K/yr
Reviews and returns
What reviews say buyers love and hate about Maja
We read the reviews and the return reasons for every product selling here.
“Got a severe rash”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Maja questions
Answered from the same tracked data.









