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Maja

Maybe

An estimated 0.7% of orders come back. But the top 5 brands take 100% of clicks, so Maja is a Maybe.

Flapen Score
53
53 / 100
Top 26% of 10,978 Beauty & Personal Care niches · +5 vs the category median of 48
Market size
$1.4M/yr539K searches / yr
90-day growth
+10.3%search demand this quarter
Competition
73%top-5 click share · 3 brands · 11 sellers

Flapen Score

Maja against its category

The dotted line is the Beauty & Personal Care average. Past it, Maja is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Maja market on Amazon at a glance

Shoppers on Amazon United States searched for Maja 539K times last year and spent an estimated $1.4M. All 3 brands take every click. Demand peaks in Feb–Mar. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 10.6% of those searches ended in a purchase.

Shoppers searched for this 539K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.6% of those searches ended in a purchase. Searches in the last 90 days moved +10.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.

Searches, last 12 months
539K
Growth, 90 days vs prior 90
+10.3%
Conversion, latest week
10.6%
Market size, estimated
$1.4Ma year
Peak month
February6.3× the quietest month
Top search term
la roche posay lipikar85K searches a year

02 · Price

A sale here is worth $25.44.

Listings sell for $25.44 on average, from $16.04 to $52.95. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 5,000 to 6,000 of them. At $25.44 that is $127K to $153K a year per listing.

Average price
$25.44inside the $15 to $100 sweet spot
Price range
$16.04–$52.95
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
5,000–6,000
Revenue per listing a year
$127K–$153K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

55% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #61 within Lotions. It carries 8,154 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
55%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#61in Lotions
Average rating
4.70 starsAmazon United States average 4.42 stars
Average reviews
8,154per listing
Listings tracked
11

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 84 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
84 months

Products

Top Maja products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

Brands

3 flat

Sellers

11

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

0%

  • Brand 181%
  • Brand 210%
  • Brand 39%
  • Open — no brand owns it (0%)

Demand

Maja search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '25Prime Day '25Holiday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Mar · busiest ÷ quietest = 6.3×

Search terms

Top Maja search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • la roche posay lipikar85K/yr
  • lipikar la roche posay88K/yr
  • inis body lotion49K/yr
  • la roche posay body lotion31K/yr
  • kiehls body lotion33K/yr
  • la roche triple repair moisturizing cream26K/yr
  • la roche posay lipikar ap m triple repair9K/yr
  • lipikar27K/yr
  • inis lotion24K/yr
  • kiehls creme de corps body lotion25K/yr

Reviews and returns

What reviews say buyers love and hate about Maja

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Moist/Dry”
14%of negative reviews mention “Allergies”
0.7%of orders come back
“Got a severe rash”
A buyer, on “Allergies”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Maja questions

Answered from the same tracked data.