maja
Worth a lookShows low returns (0.7%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Incredible$25.44avg listing price — sweet spot $15–$100
Price range
Incredible$16.04–$52.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great10.6%search→purchase rate — share of searches ending in a sale
Market size
Great$1.4M$1.4M/yr · 539K searches
Growth
Okay+10.3%90-day search growth — must beat 0% to launch
Competition
Bad73%top-5 click share — a locked-up shelf
Review moat
Bad8,154avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, maja is a $1.4M/yr Amazon United States market (539K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Mar. Verdict: Worth a look — 53/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
maja market data
- Units sold / yr
- 60K–80K
- avg 5,000–6,000/product
- Revenue / yr
- $1.5M–$2.0M
- units × avg price
- Conversion rate
- 10.6%
- Avg BSR
- #61
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 55%
- Out of stock
- 0.0%
- Avg brand age
- 84 months
- Avg seller age
- 126 days
Competition & brand share
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 flat
Sellers
11
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
0%
- La Roche-Posay81%
- Inis the Energy of the Sea10%
- Kiehl's9%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 72 weeks — +10.3% search growth over the last 90 days.Peak months: Feb, Mar · busiest ÷ quietest = 6.3×
Top maja search terms
- la roche posay lipikar85K/yr
- lipikar la roche posay88K/yr
- inis body lotion49K/yr
- la roche posay body lotion31K/yr
- kiehls body lotion33K/yr
- la roche triple repair moisturizing cream26K/yr
- la roche posay lipikar ap m triple repair9K/yr
- lipikar27K/yr
- inis lotion24K/yr
- kiehls creme de corps body lotion25K/yr
Top maja products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
La Roche-Posay Lipikar AP+Max Triple Repair Moisturizing Body Cream Face and Body Lotion for Dry Skin with Shea Butter and Niacinamide 400 mL
La Roche-Posay$20.854.6★36,268 rev
La Roche-Posay Lipikar AP+MAX Triple Repair Moisturizing Body Cream | Face & Body Lotion for Dry Skin with Shea Butter & Niacinamide | Gentle Moisturizer for Very Dry Rough & Sensitive Skin 200ml
La Roche-Posay$18.474.7★5,184 rev
Kiehls Crme De Corps Body Lotion Moisturizer With Shea Butter and Cocoa Butter Daily Moisturizing Cream For All Skin Types Including Extremely Dry Skin Synthetic Fragrence-Free For Men & Women
Kiehl's$52.954.7★1,683 rev
La Roche-Posay Lipikar Body Lotion Daily Repair Moisturizing Cream Fragrance Free Body Moisturizer with Shea Butter Body Lotion for Dry Skin Moisturizing for Sensitive Skin
La Roche-Posay$20.784.7★6,110 rev
La Roche-Posay Lipikar AP+ Gentle Foaming Moisturizing Wash Shea Butter + Niacinamide + Glycerin Moisturizing Body Wash For Dry Skin National Eczema Association Accepted Soap Free
La Roche-Posay$18.664.7★7,475 rev
Newest
by launch date
La Roche-Posay Lipikar Urea 10% Roughness Smoothing Lotion Body Lotion For Dry Skin With 10% Urea + Shea Butter + Allantoin Rough And Bumpy Skin Lotion Softens & Smooths Skin With 1 Application
La Roche-Posay$22.143,295 rev
La Roche-Posay Lipikar AP+ Gentle Foaming Cleansing Oil Gentle Oil Cleanser for Face and Body Formulated with Niacinamide Long-Lasting 24-hour Hydration Fragrance-Free & Soap Free
La Roche-Posay$17.926,162 rev
La Roche-Posay Lipikar AP+MAX Triple Repair Moisturizing Body Cream | Face & Body Lotion for Dry Skin with Shea Butter & Niacinamide | Gentle Moisturizer for Very Dry Rough & Sensitive Skin 475ml
La Roche-Posay$31.085,184 rev
La Roche-Posay Lipikar AP+ Gentle Foaming Moisturizing Wash Shea Butter + Niacinamide + Glycerin Moisturizing Body Wash For Dry Skin National Eczema Association Accepted Soap Free
La Roche-Posay$18.667,475 rev
La Roche-Posay Lipikar Soothing Relief Eczema Cream Face and Body Lotion For Eczema and Sensitive Dry Skin Moisturizer with Colloidal Oatmeal to Relieve Irritation
La Roche-Posay$16.045,751 rev
Trending
90-day click momentumLa Roche-Posay Lipikar AP+MAX Triple Repair Moisturizing Body Cream | Face & Body Lotion for Dry Skin with Shea Butter & Niacinamide | Gentle Moisturizer for Very Dry Rough & Sensitive Skin 475ml
La Roche-Posay$31.084.7★
La Roche-Posay Lipikar AP+MAX Triple Repair Moisturizing Body Cream | Face & Body Lotion for Dry Skin with Shea Butter & Niacinamide | Gentle Moisturizer for Very Dry Rough & Sensitive Skin 200ml
La Roche-Posay$18.474.7★
La Roche-Posay Lipikar Body Lotion Daily Repair Moisturizing Cream Fragrance Free Body Moisturizer with Shea Butter Body Lotion for Dry Skin Moisturizing for Sensitive Skin
La Roche-Posay$20.784.7★
Inis the Energy of the Sea - Revitalizing Body Lotion 7 fl oz
Inis the Energy of the Sea$22.994.8★
La Roche-Posay Lipikar Urea 10% Roughness Smoothing Lotion Body Lotion For Dry Skin With 10% Urea + Shea Butter + Allantoin Rough And Bumpy Skin Lotion Softens & Smooths Skin With 1 Application
La Roche-Posay$22.144.6★
What buyers say about maja
What buyers praise and complain about, mined from review topics.What buyers love
“Super hydrating”
“Great quality lotion”
“feels so smooth”
“Good for dry skin”
“Fresh Scent”
“Works great for sensitive skin and absorbs nicely”
“Worth it”
“No more itchy skin”
“easily absorbed”
“it is a great solid cleanser”
What buyers complain about
“Got a severe rash”
“Fishy smell”
“very thick on skin”
“poor moisturizer”
“Leaves your skin feeling dry”
“really do not think it has done anything for my skin”
“Expensive”
“Too Oily”
“Sticky on skin”
“Pump does not work”
Top return reasons
Common questions
- Is maja profitable to sell on Amazon United States?
- The niche generates $1.4M/yr across 11 tracked products. 90-day search growth is +10.3%. Flapen's verdict: Worth a look (53/100).
- How competitive is the maja niche?
- 3 brands and 11 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in maja?
- Top complaints mined from reviews: Allergies, Smell, Thickness. The return rate is 0.7%.
- When does demand for maja peak?
- Demand peaks in Feb–Mar; the busiest month runs 6.3× the quietest.
- What does it cost to enter the maja niche?
- Listings span $16.04–$52.95; the average listing price is $25.44 (sweet spot $15–$100). The average incumbent carries 8,154 reviews — the moat a new listing must climb.