Maja
MaybeAn estimated 0.7% of orders come back. But the top 5 brands take 100% of clicks, so Maja is a Maybe.
- Flapen Score
- 53 / 100Top 26% of 10,978 Beauty & Personal Care niches · +5 vs the category median of 4853
- Market size
- $1.4M/yr539K searches / yr
- 90-day growth
- +10.3%search demand this quarter
- Competition
- 73%top-5 click share · 3 brands · 11 sellers
Flapen Score
Maja against its category
The dotted line is the Beauty & Personal Care average. Past it, Maja is stronger. Inside it, weaker.
Market
The Maja market on Amazon at a glance
Shoppers on Amazon United States searched for Maja 539K times last year and spent an estimated $1.4M. All 3 brands take every click. Demand peaks in Feb–Mar. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 10.6% of those searches ended in a purchase.
Shoppers searched for this 539K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.6% of those searches ended in a purchase. Searches in the last 90 days moved +10.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.
- Searches, last 12 months
- 539K
- Growth, 90 days vs prior 90
- +10.3%
- Conversion, latest week
- 10.6%
- Market size, estimated
- $1.4Ma year
- Peak month
- February6.3× the quietest month
- Top search term
- la roche posay lipikar85K searches a year
02 · Price
A sale here is worth $25.44.
Listings sell for $25.44 on average, from $16.04 to $52.95. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 5,000 to 6,000 of them. At $25.44 that is $127K to $153K a year per listing.
- Average price
- $25.44inside the $15 to $100 sweet spot
- Price range
- $16.04–$52.95
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 5,000–6,000
- Revenue per listing a year
- $127K–$153K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
55% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #61 within Lotions. It carries 8,154 reviews at 4.70 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 55%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #61in Lotions
- Average rating
- 4.70 starsAmazon United States average 4.42 stars
- Average reviews
- 8,154per listing
- Listings tracked
- 11
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 84 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 84 months
Products
Top Maja products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
La Roche-Posay Lipikar AP+Max Triple Repair Moisturizing Body Cream Face and Body Lotion for Dry Skin with Shea Butter and Niacinamide 400 mL
- Price
- $20.85
- Rating
- 4.6/5
- Reviews
- 36,268
- Age
- 15y ago

La Roche-Posay Lipikar AP+MAX Triple Repair Moisturizing Body Cream | Face & Body Lotion for Dry Skin with Shea Butter & Niacinamide | Gentle Moisturizer for Very Dry Rough & Sensitive Skin 200ml
- Price
- $18.47
- Rating
- 4.7/5
- Reviews
- 5,184
- Age
- 11y ago

Kiehls Crme De Corps Body Lotion Moisturizer With Shea Butter and Cocoa Butter Daily Moisturizing Cream For All Skin Types Including Extremely Dry Skin Synthetic Fragrence-Free For Men & Women
- Price
- $52.95
- Rating
- 4.7/5
- Reviews
- 1,683
- Age
- 19y ago

La Roche-Posay Lipikar Body Lotion Daily Repair Moisturizing Cream Fragrance Free Body Moisturizer with Shea Butter Body Lotion for Dry Skin Moisturizing for Sensitive Skin
- Price
- $20.78
- Rating
- 4.7/5
- Reviews
- 6,110
- Age
- 8y ago

La Roche-Posay Lipikar AP+ Gentle Foaming Moisturizing Wash Shea Butter + Niacinamide + Glycerin Moisturizing Body Wash For Dry Skin National Eczema Association Accepted Soap Free
- Price
- $18.66
- Rating
- 4.7/5
- Reviews
- 7,475
- Age
- 5y ago
Trending
estimated 90-day click momentum
La Roche-Posay Lipikar AP+MAX Triple Repair Moisturizing Body Cream | Face & Body Lotion for Dry Skin with Shea Butter & Niacinamide | Gentle Moisturizer for Very Dry Rough & Sensitive Skin 475ml
- Price
- $31.08
- Rating
- 4.7/5
- Reviews
- 5,184
- Age
- 3y ago

La Roche-Posay Lipikar AP+MAX Triple Repair Moisturizing Body Cream | Face & Body Lotion for Dry Skin with Shea Butter & Niacinamide | Gentle Moisturizer for Very Dry Rough & Sensitive Skin 200ml
- Price
- $18.47
- Rating
- 4.7/5
- Reviews
- 5,184
- Age
- 11y ago

La Roche-Posay Lipikar Body Lotion Daily Repair Moisturizing Cream Fragrance Free Body Moisturizer with Shea Butter Body Lotion for Dry Skin Moisturizing for Sensitive Skin
- Price
- $20.78
- Rating
- 4.7/5
- Reviews
- 6,110
- Age
- 8y ago

Inis the Energy of the Sea - Revitalizing Body Lotion 7 fl oz
- Price
- $22.99
- Rating
- 4.8/5
- Reviews
- 6,291
- Age
- 20y ago

La Roche-Posay Lipikar Urea 10% Roughness Smoothing Lotion Body Lotion For Dry Skin With 10% Urea + Shea Butter + Allantoin Rough And Bumpy Skin Lotion Softens & Smooths Skin With 1 Application
- Price
- $22.14
- Rating
- 4.6/5
- Reviews
- 3,295
- Age
- 2y ago
Newest
by launch date
La Roche-Posay Lipikar Urea 10% Roughness Smoothing Lotion Body Lotion For Dry Skin With 10% Urea + Shea Butter + Allantoin Rough And Bumpy Skin Lotion Softens & Smooths Skin With 1 Application
- Price
- $22.14
- Rating
- 4.6/5
- Reviews
- 3,295
- Age
- 2y ago

La Roche-Posay Lipikar AP+ Gentle Foaming Cleansing Oil Gentle Oil Cleanser for Face and Body Formulated with Niacinamide Long-Lasting 24-hour Hydration Fragrance-Free & Soap Free
- Price
- $17.92
- Rating
- 4.7/5
- Reviews
- 6,162
- Age
- 3y ago

La Roche-Posay Lipikar AP+MAX Triple Repair Moisturizing Body Cream | Face & Body Lotion for Dry Skin with Shea Butter & Niacinamide | Gentle Moisturizer for Very Dry Rough & Sensitive Skin 475ml
- Price
- $31.08
- Rating
- 4.7/5
- Reviews
- 5,184
- Age
- 3y ago

La Roche-Posay Lipikar AP+ Gentle Foaming Moisturizing Wash Shea Butter + Niacinamide + Glycerin Moisturizing Body Wash For Dry Skin National Eczema Association Accepted Soap Free
- Price
- $18.66
- Rating
- 4.7/5
- Reviews
- 7,475
- Age
- 5y ago

La Roche-Posay Lipikar Soothing Relief Eczema Cream Face and Body Lotion For Eczema and Sensitive Dry Skin Moisturizer with Colloidal Oatmeal to Relieve Irritation
- Price
- $16.04
- Rating
- 4.7/5
- Reviews
- 5,751
- Age
- 8y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 73% of clicks. A locked shelf that new listings rarely crack.
Brands
3 flat
Sellers
11
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
73%
Top 20: 100%
Open market
0%
- La Roche-Posay81%
- Inis the Energy of the Sea10%
- Kiehl's9%
- Open — no brand owns it (0%)
Demand
Maja search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Mar · busiest ÷ quietest = 6.3×
Search terms
Top Maja search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- la roche posay lipikar85K/yr
- lipikar la roche posay88K/yr
- inis body lotion49K/yr
- la roche posay body lotion31K/yr
- kiehls body lotion33K/yr
- la roche triple repair moisturizing cream26K/yr
- la roche posay lipikar ap m triple repair9K/yr
- lipikar27K/yr
- inis lotion24K/yr
- kiehls creme de corps body lotion25K/yr
Reviews and returns
What reviews say buyers love and hate about Maja
We read the reviews and the return reasons for every product selling here.
“Got a severe rash”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Maja questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









