magnolia perfume
Worth a lookShows low returns (0.0%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Great$64.21avg listing price — sweet spot $15–$100
Market size
Great$1.1M$1.1M/yr · 628K searches
Price range
Great$15.17–$124.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+9.8%90-day search growth — must beat 0% to launch
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Review moat
Bad4,531.79avg incumbent reviews — the moat a new listing must climb
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, magnolia perfume is a $1.1M/yr Amazon United States market (628K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Apr–May–Jun. Verdict: Worth a look — 54/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
magnolia perfume market data
- Units sold / yr
- 15K–20K
- avg 250–500/product
- Revenue / yr
- $963K–$1.3M
- units × avg price
- Conversion rate
- 2.7%
- Avg BSR
- #553
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 94%
- Out of stock
- 0.6%
- Avg brand age
- 82 months
- Avg seller age
- 151 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
8 falling
Sellers
62
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
49%
Top 20: 87%
Open market
2%
- Estée Lauder90%
- Dossier4%
- Elizabeth Taylor1%
- Jean Rish1%
- Lancôme1%
- Solinotes Paris1%
- Open — no brand owns it (2 brands, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +9.8% search growth over the last 90 days.Peak months: Apr, May, Jun · busiest ÷ quietest = 10.6×
Top magnolia perfume search terms
- estee lauder perfume300K/yr
- knowing perfume by estee lauder56K/yr
- estee lauder perfume for women65K/yr
- beautiful magnolia perfume36K/yr
- magnolia perfume23K/yr
- knowing perfume21K/yr
- beautiful magnolia perfume by estee lauder16K/yr
- estee lauder beautiful magnolia13K/yr
- magnolia perfume for women13K/yr
- estee lauder knowing perfume13K/yr
Top magnolia perfume products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Este Lauder Beautiful Magnolia Eau de Parfum Spray with Notes of Lush Magnolia Solar Gardenia Warm Woods & Luminous Musk | Floral Perfume for Women | Perfumes for Women 1.0 Fl Oz
Estée Lauder$75.674.6★2,231 rev
Este Lauder Beautiful Magnolia Eau de Parfum Spray with Notes of Lush Magnolia Solar Gardenia Warm Woods & Luminous Musk | Floral Perfume for Women | Perfumes for Women Travel Size 0.34 Fl Oz
Estée Lauder$28.404.6★2,231 rev
Este Lauder Beautiful Eau de Parfum Spray with Notes of Rose Lily Tuberose & Orange Flower | Floral Perfume for Women | Perfumes for Women 1.0 Fl Oz
Estée Lauder$72.574.7★16,026 rev
Este Lauder Youth-Dew Eau de Parfum Spray with Notes of Rose Spices & Patchouli | Perfumes for Women 2.25 Fl Oz
Estée Lauder$44.034.6★14,185 rev
Este Lauder Pleasures Eau de Parfum Spray with Notes of Lilies White Peonies & Jasmine | Floral Perfume for Women | Perfumes for Women 3.4 Fl Oz
Estée Lauder$99.314.7★9,545 rev
Newest
by launch date
Este Lauder Beautiful Magnolia Fleur Eau de Parfum Spray with Notes of Lush Magnolia Solar Gardenia Accord & Serene Cedarwood | Perfumes for Women Travel Size 0.34 Fl Oz
Estée Lauder$29.8944 rev
Este Lauder Bronze Goddess Nuit Eau de Parfum Spray with notes of Ylang Ylang Jasmine Sambac & Salted Coconut | Perfumes for Women Travel Size 0.34 Fl Oz
Estée Lauder$28.63347 rev
Jean Rish Floral Magnolia Perfume for Women Eau De Parfum Long-Lasting Luxury Fragrance Made In USA - Magnolia Peony Amber Musk Scent - 100ml / 3.4 oz
Jean Rish$28.6048 rev
Este Lauder Beautiful Magnolia LEau Eau de Toilette Spray with Notes of Lavender Magnolia Rose & Amber | Perfumes for Women 1.7 Fl Oz
Estée Lauder$90.38537 rev
Este Lauder Beautiful Magnolia Eau de Parfum Spray with Notes of Lush Magnolia Solar Gardenia Warm Woods & Luminous Musk | Floral Perfume for Women | Perfumes for Women Travel Size 0.34 Fl Oz
Estée Lauder$28.402,231 rev
Trending
90-day click momentumEste Lauder Beautiful Magnolia Fleur Eau de Parfum Spray with Notes of Lush Magnolia Solar Gardenia Accord & Serene Cedarwood | Perfumes for Women Travel Size 0.34 Fl Oz
Estée Lauder$29.894.5★
Jean Rish Floral Magnolia Perfume for Women Eau De Parfum Long-Lasting Luxury Fragrance Made In USA - Magnolia Peony Amber Musk Scent - 100ml / 3.4 oz
Jean Rish$28.604.2★
Este Lauder Beautiful Magnolia LEau Eau de Toilette Spray with Notes of Lavender Magnolia Rose & Amber | Perfumes for Women 1.7 Fl Oz
Estée Lauder$90.384.5★
Este Lauder Bronze Goddess Nuit Eau de Parfum Spray with notes of Ylang Ylang Jasmine Sambac & Salted Coconut | Perfumes for Women Travel Size 0.34 Fl Oz
Estée Lauder$28.634.3★
Este Lauder Beautiful Magnolia Eau de Parfum Spray with Notes of Lush Magnolia Solar Gardenia Warm Woods & Luminous Musk | Floral Perfume for Women | Perfumes for Women Travel Size 0.34 Fl Oz
Estée Lauder$28.404.6★
What buyers say about magnolia perfume
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful fragrance”
“Excellent price”
“bottle quality is good”
“Just what I wanted”
“Durable”
“Prefect size”
“Great gift idea”
“It's light and clean”
“feels lightweight”
“Bush was easy to use”
What buyers complain about
“Very strong scent”
“Broke spray”
“Expensive”
“Bottle is super small”
“The name is incredibly misleading”
“Not the best”
“So I couldn't use it”
“Allergic reaction”
“it was a little stronger than I prefer”
“Doesnt work”
Top return reasons
Common questions
- Is magnolia perfume profitable to sell on Amazon United States?
- The niche generates $1.1M/yr across 33 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +9.8%. Flapen's verdict: Worth a look (54/100).
- How competitive is the magnolia perfume niche?
- 8 brands and 62 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in magnolia perfume?
- Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.0%.
- When does demand for magnolia perfume peak?
- Demand peaks in Apr–May–Jun; the busiest month runs 10.6× the quietest.
- What does it cost to enter the magnolia perfume niche?
- Listings span $15.17–$124.72; the average listing price is $64.21 (sweet spot $15–$100). The average incumbent carries 4,532 reviews — the moat a new listing must climb.