Skip to content

Magnolia Perfume

Maybe

An estimated 0.0% of orders come back. But the top 5 brands take 97% of clicks, so Magnolia Perfume is a Maybe.

Flapen Score
54
54 / 100
Top 22% of 10,978 Beauty & Personal Care niches · +6 vs the category median of 48
Market size
$1.1M/yr628K searches / yr
90-day growth
+9.8%search demand this quarter
Competition
49%top-5 click share · 8 brands · 62 sellers

Flapen Score

Magnolia Perfume against its category

The dotted line is the Beauty & Personal Care average. Past it, Magnolia Perfume is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Magnolia Perfume market on Amazon at a glance

Shoppers on Amazon United States searched for Magnolia Perfume 628K times last year and spent an estimated $1.1M. The top 5 brands take 97% of clicks. Demand peaks in Apr–May–Jun. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 2.7% of those searches ended in a purchase.

Shoppers searched for this 628K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved +9.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.

Searches, last 12 months
628K
Growth, 90 days vs prior 90
+9.8%
Conversion, latest week
2.7%
Market size, estimated
$1.1Ma year
Peak month
May10.6× the quietest month
Top search term
estee lauder perfume300K searches a year

02 · Price

A sale here is worth $64.21.

Listings sell for $64.21 on average, from $15.17 to $124.72. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $64.21 that is $16K to $32K a year per listing.

Average price
$64.21inside the $15 to $100 sweet spot
Price range
$15.17–$124.72
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
$16K–$32K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #553 within Women's. It carries 4,532 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
94%
Out of stock, average day
0.6%
Average rank
#553in Women's
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
4,532per listing
Listings tracked
33

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 82 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
82 months

Products

Top Magnolia Perfume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 falling

Sellers

62

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

49%

Top 20: 87%

Open market

2%

  • Brand 190%
  • Brand 24%
  • Brand 31%
  • Brand 41%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (2 brands, 2%)

Demand

Magnolia Perfume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun · busiest ÷ quietest = 10.6×

Search terms

Top Magnolia Perfume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • estee lauder perfume300K/yr
  • knowing perfume by estee lauder56K/yr
  • estee lauder perfume for women65K/yr
  • beautiful magnolia perfume36K/yr
  • magnolia perfume23K/yr
  • knowing perfume21K/yr
  • beautiful magnolia perfume by estee lauder16K/yr
  • estee lauder beautiful magnolia13K/yr
  • magnolia perfume for women13K/yr
  • estee lauder knowing perfume13K/yr

Reviews and returns

What reviews say buyers love and hate about Magnolia Perfume

We read the reviews and the return reasons for every product selling here.

72%of positive reviews mention “Smell”
62%of negative reviews mention “Smell”
<0.1%of orders come back, a rate Amazon rounds to zero
“Very strong scent”
A buyer, on “Smell”62% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Magnolia Perfume questions

Answered from the same tracked data.