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Magnolia Perfume

Maybe

Returns run at only 0.0% of orders. But the top 5 brands take 97% of clicks, so Magnolia Perfume is a Maybe.

Flapen Score
54
54 / 100
Top 22% of 10,978 Beauty & Personal Care niches · +6 vs the category median of 48
Market size
$1.1M/yr628K searches / yr
90-day growth
+9.8%search demand this quarter
Competition
49%top-5 click share · 8 brands · 62 sellers

Flapen Score

Magnolia Perfume against its category

The dotted line is the Beauty & Personal Care average. Past it, Magnolia Perfume is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Magnolia Perfume market on Amazon at a glance

Magnolia Perfume is a $1.1M a year market on Amazon United States, with 628K searches a year. The top 5 brands take 97% of clicks. Demand peaks in Apr–May–Jun. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

Demand comes close.

Shoppers search 628K times a year and 2.7% buy. Search demand moved +9.8% in 90 days, so the market is growing into its $1.1M a year.

Search volume
628K
Search growth, 90 days
+9.8%
Conversion
2.7%
Market size
$1.1M

02 · Money

The money is there.

Shoppers bought 15K to 20K units at $64.21 on average, 250 to 500 per product. Units times price is $963K to $1.3M a year.

Units sold
15K–20K
Units per product
250–500
Average price
$64.21
Units × price
$963K–$1.3M

03 · Shelf

Brands here are established.

The average listing ranks #553. 94% of listings ship Prime. 94% of the shelf is sponsored, so budget for ads. The average listing is out of stock 0.6% of the time. The average brand has sold here for 82 months.

Average BSR
#553
Prime
94%
Sponsored
94%
Out of stock
0.6%
Average brand age
82 months

Products

Top Magnolia Perfume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

$0$43K$86K$129K$172K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

62

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

49%

Top 20: 87%

Open market

2%

  • Estée Lauder90%
  • Dossier4%
  • Elizabeth Taylor1%
  • Jean Rish1%
  • Lancôme1%
  • Solinotes Paris1%
  • Open — no brand owns it (2 brands, 2%)

Demand

Magnolia Perfume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun · busiest ÷ quietest = 10.6×

Search terms

Top Magnolia Perfume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • estee lauder perfume300K/yr
  • knowing perfume by estee lauder56K/yr
  • estee lauder perfume for women65K/yr
  • beautiful magnolia perfume36K/yr
  • magnolia perfume23K/yr
  • knowing perfume21K/yr
  • beautiful magnolia perfume by estee lauder16K/yr
  • estee lauder beautiful magnolia13K/yr
  • magnolia perfume for women13K/yr
  • estee lauder knowing perfume13K/yr

Reviews and returns

What reviews say buyers love and hate about Magnolia Perfume

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell62%−0.13

Very strong scent

Smells totally different

Awful smell

Durability6%−0.06

Broke spray

Does not last

I just wish it lasted

Value For Money6%+0.83

Expensive

That makes it very costly

It was expensive

Size-Overall3%−0.01

Bottle is super small

Shirt is way too big

Small,

Advertised Vs Actual Product2%+0.11

The name is incredibly misleading

It is not as advertised

Wrong info

Love

Smell72%−0.13

Beautiful fragrance

Great fragrance

Awesome fragrance

Value For Money6%+0.83

Excellent price

Great Value

reasonable price

Quality-Overall4%+1.02

bottle quality is good

Excellent quality

Great gift and has expected quality

Advertised Vs Actual Product2%+0.11

Just what I wanted

Just as described

Exactly as pictured

Durability2%−0.06

Durable

it has a good staying power

Have used for years

Return

0.0% Return rate 47% Fixable by listing

Smell53%▁▇██▁▄

Very strong scent

Smells totally different

Awful smell

Size-Overall36%█▃▁▁▁▄

Bottle is super small

Shirt is way too big

Small,

Advertised Vs Actual Product11%▆▁▁▁▁█

The name is incredibly misleading

It is not as advertised

Wrong info

FAQ

Common Magnolia Perfume questions

Answered from the same tracked data.