Magnifying Mirror
PassMagnifying Mirror scores 67 out of 100, a Pass. Shoppers spend $3.4M a year here, search demand grew +2.2% this quarter, and returns run at 3.0% of orders.
- Flapen Score
- 67 / 100Top 2% of 10,978 Beauty & Personal Care niches · +19 vs the category median of 4867
- Market size
- $3.4M/yr3.2M searches / yr
- 90-day growth
- +2.2%search demand this quarter
- Competition
- 30%top-5 click share · 39 brands · 57 sellers
Flapen Score
Magnifying Mirror against its category
The dotted line is the Beauty & Personal Care average. Past it, Magnifying Mirror is stronger. Inside it, weaker.
Market
The Magnifying Mirror market on Amazon at a glance
Magnifying Mirror is a $3.4M a year market on Amazon United States, with 3.2M searches a year. The top 5 brands take 49% of clicks. Demand peaks in Jan–Dec. Flapen scores it 67 out of 100, a Pass.
01 · Demand
Demand is real.
Shoppers search 3.2M times a year and 5.5% buy. Search demand moved +2.2% in 90 days, so the market is growing into its $3.4M a year.
- Search volume
- 3.2M
- Search growth, 90 days
- +2.2%
- Conversion
- 5.5%
- Market size
- $3.4M
02 · Money
The money is there.
Shoppers bought 150K to 200K units at $19.14 on average, 3,000 to 4,000 per product. Units times price is $2.9M to $3.8M a year.
- Units sold
- 150K–200K
- Units per product
- 3,000–4,000
- Average price
- $19.14
- Units × price
- $2.9M–$3.8M
03 · Shelf
Brands here are settling in.
The average listing ranks #57. 100% of listings ship Prime. 98% of the shelf is sponsored, so budget for ads. The average listing is out of stock 4.2% of the time. The average brand has sold here for 37 months.
- Average BSR
- #57
- Prime
- 100%
- Sponsored
- 98%
- Out of stock
- 4.2%
- Average brand age
- 37 months
Products
Top Magnifying Mirror products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
B Beauty Planet Magnifying Mirror with Light 30X Double-Sided 1X/ 30X Magnifying Makeup Mirror with Tweezer 2000mAh 3 Colour Modes with Adjustable Brightness Foldable Travel Mirror(9 L x 7 W)
- Price
- $24.19
- Rating
- 4.4/5
- Reviews
- 2,243
- Age
- 1y ago
B Beauty Planet 30X Magnifying Mirror Hand Mirror with Handle Double Sided Hand Mirror with 30X/1X Magnification Travel Essential Portable Foldable Makeup Mirror for Precision Makeup Black
- Price
- $7.78
- Rating
- 4.5/5
- Reviews
- 3,770
- Age
- 2y ago
DEIOVWXS Makeup Mirror Rechargeable Vanity Mirror with 3 Lights 1X/10X
- Price
- $31.55
- Rating
- 4.3/5
- Reviews
- 8,941
- Age
- 3y ago
CLSEVXY Vanity Makeup Mirror with Stand 1X/15X Magnification Double Sided 360 Degree Swivel Portable Table Desk Counter top Magnifying Mirror Tabletop Mirror for Bedroom or Dorm Room 6.25 Inch
- Price
- $10.11
- Rating
- 4.3/5
- Reviews
- 6,409
- Age
- 2y ago
Sifolo 30x Magnifying Mirror Travel Hand Mirrors with Handle - Double Side Handheld Mirror with 1X 30X Magnification & Adjustable Handle/Stand Hand Held Foldable Travel Mirror for Makeup(Black)
- Price
- $8.12
- Rating
- 4.4/5
- Reviews
- 3,618
- Age
- 3y ago
Trending
90-day click momentum
FUNTOUCH Rechargeable Travel Makeup Mirror with 72 Led Lights Portable Lighted Beauty Mirror 3 Color Lighting Dimmable Touch Screen Tabletop LED Folding Cosmetic Vanity Mirror
- Price
- $16.82
- Rating
- 4.4/5
- Reviews
- 18,562
- Age
- 6y ago
B Beauty Planet 30X Magnifying Mirror Hand Mirror with Handle Double Sided Hand Mirror with 30X/1X Magnification Travel Essential Portable Foldable Makeup Mirror for Precision Makeup Black
- Price
- $7.78
- Rating
- 4.5/5
- Reviews
- 3,770
- Age
- 2y ago
B Beauty Planet 40X Magnifying Mirror Hand Mirror for Makeup Double Sided with 40X/1X Magnification Travel Essential Portable Foldable for Desktop and Bathroom Gift for Women Frosted Black
- Price
- $9.16
- Rating
- 4.5/5
- Reviews
- 584
- Age
- 11mo ago
tubbede Makeup Mirror 1X/30X Double Sided Magnifying Mirror with 3 Colors 3200 mAh Rechargeable Vanity Mirror with 360 Rotation Brightness Adjustable Light up Mirror Women Gift (Gray)
- Price
- $31.25
- Rating
- 4.0/5
- Reviews
- 304
- Age
- 1y ago
YEKKOPT Travel Makeup Mirror with Lights Portable Small Beauty LED Vanity Mirror with Lights 1200mAh Battery Dimmable Touch Screen Tabletop Folding Compact Mirror Women Gift
- Price
- $11.11
- Rating
- 4.4/5
- Reviews
- 1,512
- Age
- 2y ago
Newest
by launch dateB Beauty Planet 40X Magnifying Mirror Hand Mirror for Makeup Double Sided with 40X/1X Magnification Travel Essential Portable Foldable for Desktop and Bathroom Gift for Women Frosted Black
- Price
- $9.16
- Rating
- 4.5/5
- Reviews
- 584
- Age
- 11mo ago
B Beauty Planet Vanity Mirror with Lights 30X Magnifying Makeup Mirror with 3 Lighting and Adjustable Brightness Rechargeable 2-Sided Height Adjustable Desk Mirror for Bathroom Women Gifts for Mom
- Price
- $24.52
- Rating
- 4.4/5
- Reviews
- 6,687
- Age
- 1y ago
tubbede Makeup Mirror 1X/30X Double Sided Magnifying Mirror with 3 Colors 3200 mAh Rechargeable Vanity Mirror with 360 Rotation Brightness Adjustable Light up Mirror Women Gift (Gray)
- Price
- $31.25
- Rating
- 4.0/5
- Reviews
- 304
- Age
- 1y ago
OMIRO Desk Makeup Mirror 8 x 5 inches Table Mirror with Foldable Stand and Hanging Hole for Shaving and Travelling White
- Price
- $8.22
- Rating
- 4.7/5
- Reviews
- 887
- Age
- 1y ago
Dienmern Makeup Mirror with Lights 1X/20X Double-Sided Magnifying Vanity Mirror 360 Rotation 5000mAh Rechargeable Adjustable Brightness with 3 Colors for Dorm Living Room Women Gift
- Price
- $34.18
- Rating
- 4.1/5
- Reviews
- 4,395
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 30% of clicks. An open shelf where new products get seen.
Brands
39 rising
Sellers
57
Top-5 brand share
49%
Top 20: 87%
Top-5 click share
30%
Top 20: 69%
Open market
46%
- B Beauty Planet22%
- MIYADIVA10%
- CLSEVXY7%
- DEIOVWXS6%
- Sifolo5%
- MOMOKUBA4%
Demand
Magnifying Mirror search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 1.6×
Search terms
Top Magnifying Mirror search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- magnifying mirror925K/yr
- magnifying mirror with light737K/yr
- small mirror417K/yr
- magnifying makeup mirror208K/yr
- lighted magnifying mirror151K/yr
- small mirror for desk74K/yr
- magnified mirror with lights74K/yr
- lighted magnifying makeup mirror59K/yr
- lighted mirror with magnification65K/yr
- 10x magnifying mirror62K/yr
Reviews and returns
What reviews say buyers love and hate about Magnifying Mirror
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Does not charge
Does not hold a charge at all
Did not charge
Broke after a month
Broke within a week
Breaks Easily
To short
Too short
Improper fit
Not as bright as I would hope
NOT BRIGHT ENOUGH
Too bright
Cheap quality
Bad Quality Control
Bad quality
Love
Amazing quality
Solid quality
Great quality, love the lighting
lights are bright
bright light
Great Light
It is the perfect size to hold in your hand
Love the fit
It fits comfortably in your hand
As advertised
Better than I expected
AS described
Great magnification
Great magnification
Good magnifying mirror
Return
3.0% Return rate 48% Fixable by listing
To short
Too short
Improper fit
Distorted magnification
distorts the magnification
Awful magnification
Not as bright as I would hope
NOT BRIGHT ENOUGH
Too bright
Inaccurate description
False Advertisement
Listing is misleading
Does not charge
Does not hold a charge at all
Did not charge
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Magnifying Mirror questions
Answered from the same tracked data.