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Magnesium Soap

Fail

Demand is soft, at -44.5% this quarter, so Magnesium Soap is a Fail.

Flapen Score
42
42 / 100
Ranks 7,858 of 10,978 Beauty & Personal Care niches · −6 vs the category median of 48
Market size
$33K/yr27K searches / yr
90-day growth
-44.5%search demand this quarter
Competition
71%top-5 click share · 12 brands · 25 sellers

Flapen Score

Magnesium Soap against its category

The dotted line is the Beauty & Personal Care average. Past it, Magnesium Soap is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Magnesium Soap market on Amazon at a glance

Shoppers on Amazon United States searched for Magnesium Soap 27K times last year and spent an estimated $33K. The top 5 brands take 80% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 6.7% of those searches ended in a purchase.

Shoppers searched for this 27K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.7% of those searches ended in a purchase. Searches in the last 90 days moved -44.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $33K a year.

Searches, last 12 months
27K
Growth, 90 days vs prior 90
-44.5%
Conversion, latest week
6.7%
Market size, estimated
$33Ka year
Top search term
magnesium soap15K searches a year

02 · Price

A sale here is worth $18.82.

Listings sell for $18.82 on average, from $6.96 to $62.38. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $18.82 that is $2K to $5K a year per listing.

Average price
$18.82inside the $15 to $100 sweet spot
Price range
$6.96–$62.38
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,311 within Cleansers. It carries 2,529 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#1,311in Cleansers
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
2,529per listing
Listings tracked
14

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Magnesium Soap products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

Brands

12 falling

Sellers

25

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

16%

  • Brand 126%
  • Brand 223%
  • Brand 313%
  • Brand 49%
  • Brand 59%
  • Brand 64%
  • Open — no brand owns it (6 brands, 16%)

Demand

Magnesium Soap search demand

Weekly searches over the year. Pick a range.

1K600Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Magnesium Soap search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • magnesium soap15K/yr
  • magnesium soap bar6K/yr
  • reveka magnesium soap6K/yr

Reviews and returns

What reviews say buyers love and hate about Magnesium Soap

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Smell”
27%of negative reviews mention “Smell”
0.5%of orders come back
“The smell was synthetic”
A buyer, on “Smell”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Magnesium Soap questions

Answered from the same tracked data.