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Magnesium Soak

Fail

The top 5 brands take 99% of clicks, so Magnesium Soak is a Fail.

Flapen Score
47
47 / 100
Ranks 5,544 of 10,978 Beauty & Personal Care niches · −1 vs the category median of 48
Market size
$151K/yr96K searches / yr
90-day growth
-13.8%search demand this quarter
Competition
44%top-5 click share · 7 brands · 64 sellers

Flapen Score

Magnesium Soak against its category

The dotted line is the Beauty & Personal Care average. Past it, Magnesium Soak is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Magnesium Soak market on Amazon at a glance

Shoppers on Amazon United States searched for Magnesium Soak 96K times last year and spent an estimated $151K. The top 5 brands take 99% of clicks. Demand peaks in Jan–Feb–Oct–Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 9.5% of those searches ended in a purchase.

Shoppers searched for this 96K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.5% of those searches ended in a purchase. Searches in the last 90 days moved -13.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $151K a year.

Searches, last 12 months
96K
Growth, 90 days vs prior 90
-13.8%
Conversion, latest week
9.5%
Market size, estimated
$151Ka year
Peak month
January5.7× the quietest month
Top search term
village naturals therapy31K searches a year

02 · Price

A sale here is worth $16.57.

Listings sell for $16.57 on average, from $3.40 to $28.29. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $16.57 that is $2K to $4K a year per listing.

Average price
$16.57inside the $15 to $100 sweet spot
Price range
$3.40–$28.29
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #223 within Bath & Bathing Accessories. It carries 2,681 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
94%
Out of stock, average day
3.2%
Average rank
#223in Bath & Bathing Accessories
Average rating
4.67 starsAmazon United States average 4.42 stars
Average reviews
2,681per listing
Listings tracked
32

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
74 months

Products

Top Magnesium Soak products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 falling

Sellers

64

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

44%

Top 20: 89%

Open market

1%

  • Brand 182%
  • Brand 212%
  • Brand 32%
  • Brand 41%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (1 brand, 1%)

Demand

Magnesium Soak search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 5.7×

Search terms

Top Magnesium Soak search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • village naturals therapy31K/yr
  • village naturals therapy bath salts22K/yr
  • village naturals12K/yr
  • village naturals therapy muscle11K/yr
  • muscle soak bath salts5K/yr
  • muscle relief bath soak4K/yr
  • muscle bath soak4K/yr
  • epsom salt muscle recovery3K/yr
  • muscle relaxer bath soak3K/yr
  • village naturals therapy aches and pains2K/yr

Reviews and returns

What reviews say buyers love and hate about Magnesium Soak

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Smell”
36%of negative reviews mention “Smell”
0.2%of orders come back
“NOT fragrance free”
A buyer, on “Smell”36% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Magnesium Soak questions

Answered from the same tracked data.