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Magnesium Flakes

Maybe

An estimated 0.2% of orders come back. But the products selling today already average 4.8★, so Magnesium Flakes is a Maybe.

Flapen Score
53
53 / 100
Top 26% of 10,978 Beauty & Personal Care niches · +5 vs the category median of 48
Market size
$2.2M/yr1.0M searches / yr
90-day growth
-15.0%search demand this quarter
Competition
69%top-5 click share · 10 brands · 522 sellers

Flapen Score

Magnesium Flakes against its category

The dotted line is the Beauty & Personal Care average. Past it, Magnesium Flakes is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Magnesium Flakes market on Amazon at a glance

Shoppers on Amazon United States searched for Magnesium Flakes 1.0M times last year and spent an estimated $2.2M. The top 5 brands take 90% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 10.9% of those searches ended in a purchase.

Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.9% of those searches ended in a purchase. Searches in the last 90 days moved -15.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.2M a year.

Searches, last 12 months
1.0M
Growth, 90 days vs prior 90
-15.0%
Conversion, latest week
10.9%
Market size, estimated
$2.2Ma year
Peak month
January1.4× the quietest month
Top search term
magnesium flakes299K searches a year

02 · Price

A sale here is worth $19.40.

Listings sell for $19.40 on average, from $3.40 to $40.64. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 6,000 to 8,000 of them. At $19.40 that is $116K to $155K a year per listing.

Average price
$19.40inside the $15 to $100 sweet spot
Price range
$3.40–$40.64
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
100K–125K
Units per listing a year
6,000–8,000
Revenue per listing a year
$116K–$155K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #204 within Bath & Bathing Accessories. It carries 7,972 reviews at 4.75 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#204in Bath & Bathing Accessories
Average rating
4.75 starsAmazon United States average 4.42 stars
Average reviews
7,972per listing
Listings tracked
17

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
64 months

Products

Top Magnesium Flakes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 rising

Sellers

522

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

7%

  • Brand 151%
  • Brand 218%
  • Brand 310%
  • Brand 46%
  • Brand 55%
  • Brand 63%
  • Open — no brand owns it (4 brands, 7%)

Demand

Magnesium Flakes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Magnesium Flakes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • magnesium flakes299K/yr
  • magnesium flakes for bath111K/yr
  • magnesium bath soak80K/yr
  • ancient minerals magnesium bath flakes31K/yr
  • magnesium bath flakes74K/yr
  • magnesium chloride flakes50K/yr
  • recovery labs pro magnesium soak21K/yr
  • ancient minerals45K/yr
  • magnesium chloride flakes organic54K/yr
  • magnesium soak44K/yr

Reviews and returns

What reviews say buyers love and hate about Magnesium Flakes

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Value For Money”
0.2%of orders come back
“Not worth it”
A buyer, on “Value For Money”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Magnesium Flakes questions

Answered from the same tracked data.