Magnesium Flakes
MaybeAn estimated 0.2% of orders come back. But the products selling today already average 4.8★, so Magnesium Flakes is a Maybe.
- Flapen Score
- 53 / 100Top 26% of 10,978 Beauty & Personal Care niches · +5 vs the category median of 4853
- Market size
- $2.2M/yr1.0M searches / yr
- 90-day growth
- -15.0%search demand this quarter
- Competition
- 69%top-5 click share · 10 brands · 522 sellers
Flapen Score
Magnesium Flakes against its category
The dotted line is the Beauty & Personal Care average. Past it, Magnesium Flakes is stronger. Inside it, weaker.
Market
The Magnesium Flakes market on Amazon at a glance
Shoppers on Amazon United States searched for Magnesium Flakes 1.0M times last year and spent an estimated $2.2M. The top 5 brands take 90% of clicks. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 10.9% of those searches ended in a purchase.
Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.9% of those searches ended in a purchase. Searches in the last 90 days moved -15.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.2M a year.
- Searches, last 12 months
- 1.0M
- Growth, 90 days vs prior 90
- -15.0%
- Conversion, latest week
- 10.9%
- Market size, estimated
- $2.2Ma year
- Peak month
- January1.4× the quietest month
- Top search term
- magnesium flakes299K searches a year
02 · Price
A sale here is worth $19.40.
Listings sell for $19.40 on average, from $3.40 to $40.64. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 6,000 to 8,000 of them. At $19.40 that is $116K to $155K a year per listing.
- Average price
- $19.40inside the $15 to $100 sweet spot
- Price range
- $3.40–$40.64
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 6,000–8,000
- Revenue per listing a year
- $116K–$155K
- Returns
- 0.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #204 within Bath & Bathing Accessories. It carries 7,972 reviews at 4.75 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #204in Bath & Bathing Accessories
- Average rating
- 4.75 starsAmazon United States average 4.42 stars
- Average reviews
- 7,972per listing
- Listings tracked
- 17
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 64 months
Products
Top Magnesium Flakes products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Ancient Minerals Magnesium Bath Flakes Pure Zechstein Magnesium Chloride for Soaking and Whole-Body Replenishment 8 lb Bag
- Price
- $28.29
- Rating
- 4.8/5
- Reviews
- 22,708
- Age
- 21y ago

NOW Foods Solutions Magnesium Flakes 100% Pure from the Ancient Seabed Highly Concentrated 54-Ounce
- Price
- $15.33
- Rating
- 4.8/5
- Reviews
- 5,876
- Age
- 9y ago

Ancient Minerals Magnesium Bath Flakes of Pure Genuine Zechstein Chloride - Resealable Magnesium Supplement Bag that Will Outperform Leading Epsom Salts 1.65 lbs
- Price
- $12.61
- Rating
- 4.8/5
- Reviews
- 22,708
- Age
- 10y ago

Ancient Oasis by Dr Teals Magnesium Flakes Fragrance Free 2 lbs
- Price
- $6.86
- Rating
- 4.6/5
- Reviews
- 107
- Age
- 5mo ago

Ancient Minerals Magnesium Bath Flakes - Bathing Alternative to Epsom Salt - Soak in Natural Salts - High-Absorption Efficiency for Relaxation Wellness & Muscle Relief (4 .4 lb)
- Price
- $20.54
- Rating
- 4.8/5
- Reviews
- 22,708
- Age
- 9y ago
Trending
estimated 90-day click momentum
Ancient Minerals Magnesium Bath Flakes Pure Zechstein Magnesium Chloride for Soaking and Whole-Body Replenishment (16 lb)
- Price
- $40.64
- Rating
- 4.8/5
- Reviews
- 22,708
- Age
- 6mo ago

Ancient Oasis by Dr Teals Magnesium Flakes Fragrance Free 2 lbs
- Price
- $6.86
- Rating
- 4.6/5
- Reviews
- 107
- Age
- 5mo ago

Coach Soak Recovery Bath Soak - Alternative to Epsom Salt Bath Soak - Fast-Absorbing Pure Magnesium Flakes & Dead Sea Salt with 21 Minerals Bath Salts & Essential Oils - 3 lb Calming Lavender
- Price
- $25.08
- Rating
- 4.6/5
- Reviews
- 5,532
- Age
- 6y ago

Ancient Minerals Magnesium Bath Flakes Pure Zechstein Magnesium Chloride for Soaking and Whole-Body Replenishment 8 lb Bag
- Price
- $28.29
- Rating
- 4.8/5
- Reviews
- 22,708
- Age
- 21y ago

Amazon Basics Epsom Salt Soak Unscented Magnesium Sulfate USP Muscle and Feet Relaxation Resealable Bag 3 Pound
- Price
- $3.40
- Rating
- 4.8/5
- Reviews
- 17,900
- Age
- 2y ago
Newest
by launch date
Ancient Oasis by Dr Teals Magnesium Flakes Fragrance Free 2 lbs
- Price
- $6.86
- Rating
- 4.6/5
- Reviews
- 107
- Age
- 5mo ago

Ancient Minerals Magnesium Bath Flakes Pure Zechstein Magnesium Chloride for Soaking and Whole-Body Replenishment (16 lb)
- Price
- $40.64
- Rating
- 4.8/5
- Reviews
- 22,708
- Age
- 6mo ago

Magnesium Flakes for Bath - Magnesium Chloride Flakes Organic Pure - Unscented 8 LBS
- Price
- $15.99
- Rating
- 4.8/5
- Reviews
- 419
- Age
- 1y ago

Magnesium Bath Flakes - Dead Sea Salt Dead Sea Salts for Soaking Magnesium Flakes for Bath - Enhanced with Aloe Vera (3 Pound)
- Price
- $8.03
- Rating
- 4.8/5
- Reviews
- 186
- Age
- 1y ago

Dr Teals Epsom Salt Magnesium Soak Restorative Minerals with Magnesium Potassium & Zinc 3 lbs
- Price
- $5.82
- Rating
- 4.8/5
- Reviews
- 2,263
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 69% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 rising
Sellers
522
Est. top-5 brand share
90%
Top 20: 100%
Est. top-5 click share
69%
Top 20: 100%
Open market
7%
- Ancient Minerals51%
- NOW Foods18%
- Dr Teal's10%
- Magnum Solace6%
- Coach Soak5%
- YARELI3%
- Open — no brand owns it (4 brands, 7%)
Demand
Magnesium Flakes search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Magnesium Flakes search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- magnesium flakes299K/yr
- magnesium flakes for bath111K/yr
- magnesium bath soak80K/yr
- ancient minerals magnesium bath flakes31K/yr
- magnesium bath flakes74K/yr
- magnesium chloride flakes50K/yr
- recovery labs pro magnesium soak21K/yr
- ancient minerals45K/yr
- magnesium chloride flakes organic54K/yr
- magnesium soak44K/yr
Reviews and returns
What reviews say buyers love and hate about Magnesium Flakes
We read the reviews and the return reasons for every product selling here.
“Not worth it”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Magnesium Flakes questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









