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Magnesium Deodorant

Fail

The top 5 brands take 100% of clicks, so Magnesium Deodorant is a Fail.

Flapen Score
45
45 / 100
Ranks 6,474 of 10,978 Beauty & Personal Care niches · −3 vs the category median of 48
Market size
$71K/yr45K searches / yr
90-day growth
+3.7%search demand this quarter
Competition
69%top-5 click share · 4 brands · 581 sellers

Flapen Score

Magnesium Deodorant against its category

The dotted line is the Beauty & Personal Care average. Past it, Magnesium Deodorant is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Magnesium Deodorant market on Amazon at a glance

Shoppers on Amazon United States searched for Magnesium Deodorant 45K times last year and spent an estimated $71K. All 4 brands take every click. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 8.2% of those searches ended in a purchase.

Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.2% of those searches ended in a purchase. Searches in the last 90 days moved +3.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $71K a year.

Searches, last 12 months
45K
Growth, 90 days vs prior 90
+3.7%
Conversion, latest week
8.2%
Market size, estimated
$71Ka year
Peak month
August1.5× the quietest month
Top search term
magsol deodorant20K searches a year

02 · Price

A sale here is worth $19.42.

Listings sell for $19.42 on average, from $9.16 to $34.34. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $19.42 that is $5K to $10K a year per listing.

Average price
$19.42inside the $15 to $100 sweet spot
Price range
$9.16–$34.34
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
$5K–$10K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #300 within Deodorants & Antiperspirants. It carries 4,227 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#300in Deodorants & Antiperspirants
Average rating
4.25 starsAmazon United States average 4.42 stars
Average reviews
4,227per listing
Listings tracked
15

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top Magnesium Deodorant products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 falling

Sellers

581

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

0%

  • Brand 189%
  • Brand 25%
  • Brand 34%
  • Brand 43%

Demand

Magnesium Deodorant search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Magnesium Deodorant search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • magsol deodorant20K/yr
  • magsol7K/yr
  • mags skin deodorant3K/yr
  • magnesium deodorant men7K/yr
  • milk of magnesia deodorant3K/yr
  • magsol deodorant men3K/yr
  • magsol deodorant for women2K/yr

Reviews and returns

What reviews say buyers love and hate about Magnesium Deodorant

We read the reviews and the return reasons for every product selling here.

47%of positive reviews mention “Smell”
26%of negative reviews mention “Smell”
1.2%of orders come back
“Weird scent”
A buyer, on “Smell”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Magnesium Deodorant questions

Answered from the same tracked data.