magnesium deodorant
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Avg price
Great$19.42avg listing price — sweet spot $15–$100
Conversion
Great8.2%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Great$9.16–$34.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+3.7%90-day search growth — must beat 0% to launch
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,226.87avg incumbent reviews — the moat a new listing must climb
Market size
Bad$71K$71K/yr · 45K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, magnesium deodorant is a $71K/yr Amazon United States market (45K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 45/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
magnesium deodorant market data
- Units sold / yr
- 4K–5K
- avg 250–500/product
- Revenue / yr
- $78K–$97K
- units × avg price
- Conversion rate
- 8.2%
- Avg BSR
- #300
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 87%
- Out of stock
- 0.0%
- Avg brand age
- 64 months
- Avg seller age
- 130 days
Competition & brand share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
4 falling
Sellers
581
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
0%
- MagSol Organics89%
- Schmidt's5%
- nasanta4%
- Salt & Stone3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +3.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top magnesium deodorant search terms
- magsol deodorant20K/yr
- magsol7K/yr
- mags skin deodorant3K/yr
- magnesium deodorant men7K/yr
- milk of magnesia deodorant3K/yr
- magsol deodorant men3K/yr
- magsol deodorant for women2K/yr
Top magnesium deodorant products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MAGSOL Magnesium Deodorant for Men Aluminum Free Baking Soda Free Natural Deodorant for Sensitive Skin Long Lasting Odor Protection with Sweet Almond Oil Sandalwood 2.6 oz
MagSol Organics$19.704.2★5,340 rev
MAGSOL Magnesium Deodorant for Women Aluminum Free Baking Soda Free Natural Deodorant for Sensitive Skin Long Lasting Odor Protection with Sweet Almond Oil Rose 2.6 oz
MagSol Organics$19.634.2★4,726 rev
MAGSOL Magnesium Deodorant for Men Aluminum Free Baking Soda Free Natural Deodorant for Sensitive Skin Long Lasting Odor Protection with Sweet Almond Oil Hunter Tobacco 2.6 oz
MagSol Organics$19.744.2★5,340 rev
MAGSOL Magnesium Deodorant for Women Aluminum Free Baking Soda Free Natural Deodorant for Sensitive Skin Long Lasting Odor Protection with Sweet Almond Oil Jasmine 2.6 oz
MagSol Organics$19.604.2★4,726 rev
MAGSOL Natural Deodorant for Men Aluminum Free Deodorant for Women (2 Pack) (Sandalwood)
MagSol Organics$34.294.0★383 rev
Newest
by launch date
MAGSOL Natural Deodorant for Kids and Teens Aluminum Free Baking Soda Free Magnesium Deodorant for Boys Gentle for Sensitive Skin Long Lasting Odor Protection Mighty Explorer 2.6 oz
MagSol Organics$12.49281 rev
MAGSOL Natural Deodorant for Kids and Teens Aluminum Free Baking Soda Free Magnesium Deodorant for Girls Gentle for Sensitive Skin Long Lasting Odor Protection Enchanted Dreamer 2.6 oz
MagSol Organics$12.55281 rev
MAGSOL Natural Deodorant for Men Aluminum Free Deodorant for Women (2 Pack) (Sandalwood)
MagSol Organics$34.29383 rev
Natural Deodorant for Men - Aluminum Free Deodorant for Men 4 Total Ingredients 2 Pack (Sandalwood & Hunter)
MagSol Organics$34.34383 rev
Schmidts Aluminum-Free Vegan Deodorant Charcoal & Magnesium with 48 Hour Odor Protection 2 Count for Women and Men Natural Ingredients Cruelty-Free 2.65 oz Pack of 2
Schmidt's$17.455,031 rev
Trending
90-day click momentum
Salt & Stone Aluminum Free Deodorant | Extra Strength 48 Hour Protection for Women & Men | Made with Seaweed Extracts Niacinamide & Prebiotics | Santal & Vetiver
Salt & Stone$19.294.1★
MAGSOL Natural Deodorant for Kids and Teens Aluminum Free Baking Soda Free Magnesium Deodorant for Girls Gentle for Sensitive Skin Long Lasting Odor Protection Enchanted Dreamer 2.6 oz
MagSol Organics$12.554.6★
MAGSOL Magnesium Deodorant for Men Aluminum Free Baking Soda Free Natural Deodorant for Sensitive Skin Long Lasting Odor Protection with Sweet Almond Oil Patchouli 2.6 oz
MagSol Organics$19.654.2★
MAGSOL Magnesium Deodorant for Women Aluminum Free Baking Soda Free Natural Deodorant for Sensitive Skin Long Lasting Odor Protection with Sweet Almond Oil Rose 2.6 oz
MagSol Organics$19.634.2★
MAGSOL Magnesium Deodorant for Men Aluminum Free Baking Soda Free Natural Deodorant for Sensitive Skin Long Lasting Odor Protection with Sweet Almond Oil Sweet Orange 2.6 oz
MagSol Organics$19.634.2★
What buyers say about magnesium deodorant
What buyers praise and complain about, mined from review topics.What buyers love
“Fresh scent”
“Excellent Product”
“No irritation”
“It does the job beautifully”
“Definitely worth the price”
“stays on the whole day”
“Simple Ingredients”
“Provides hydration to my skin”
“Gentle on my skin”
“The stick is also QUITE solid”
What buyers complain about
“Weird scent”
“Skin Rash”
“Doesnt work as described”
“Crazy expensive”
“Broke off inside”
“Stains all over”
“Just feels so dry sometimes”
“low quality ingredients”
“Not as described”
“I do not recommend if you have sensitive skin”
Top return reasons
Common questions
- Is magnesium deodorant profitable to sell on Amazon United States?
- The niche generates $71K/yr across 15 tracked products. 90-day search growth is +3.7%. Flapen's verdict: Skip it (45/100).
- How competitive is the magnesium deodorant niche?
- 4 brands and 581 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in magnesium deodorant?
- Top complaints mined from reviews: Smell, Allergies, Functionality-Overall. The return rate is 1.2%.
- When does demand for magnesium deodorant peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the magnesium deodorant niche?
- Listings span $9.16–$34.34; the average listing price is $19.42 (sweet spot $15–$100). The average incumbent carries 4,227 reviews — the moat a new listing must climb.