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Magnesium Cream for Leg Cramps

Maybe

Returns run at only 0.4% of orders. But demand is soft, at -5.2% this quarter, so Magnesium Cream for Leg Cramps is a Maybe.

Flapen Score
56
56 / 100
Top 17% of 10,978 Beauty & Personal Care niches · +8 vs the category median of 48
Market size
$150K/yr81K searches / yr
90-day growth
-5.2%search demand this quarter
Competition
53%top-5 click share · 16 brands · 37 sellers

Flapen Score

Magnesium Cream for Leg Cramps against its category

The dotted line is the Beauty & Personal Care average. Past it, Magnesium Cream for Leg Cramps is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Magnesium Cream for Leg Cramps market on Amazon at a glance

Shoppers on Amazon United States searched for Magnesium Cream for Leg Cramps 81K times last year and spent an estimated $150K. The top 5 brands take 67% of clicks. Demand peaks in Oct–Nov. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

7.6% of searches ended in a purchase last week.

Shoppers searched for this 81K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 7.6% of those searches ended in a purchase. Searches in the last 90 days moved -5.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $150K a year.

Searches, last 12 months
81K
Growth, 90 days vs prior 90
-5.2%
Conversion, latest week
7.6%
Market size, estimated
$150Ka year
Peak month
October2.1× the quietest month
Top search term
magnesium pain relief cream14K searches a year

02 · Price

A sale here is worth $24.25.

Listings sell for $24.25 on average, from $9.66 to $51.62. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $24.25 that is $6K to $12K a year per listing.

Average price
$24.25inside the $15 to $100 sweet spot
Price range
$9.66–$51.62
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$6K–$12K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #338 within Lotions. It carries 5,356 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#338in Lotions
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
5,356per listing
Listings tracked
21

04 · Newcomers

Amazon counts 7 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
7Amazon's first-year sales bar
Average brand age
38 months

Products

Top Magnesium Cream for Leg Cramps products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

$0$15K$30K$45K$60K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

37

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

53%

Top 20: 98%

Open market

28%

  • Magnum Solace39%
  • Doracome7%
  • CryoDerm7%
  • Venture Pal7%
  • MARS WELLNESS6%
  • OsteoShield5%

Demand

Magnesium Cream for Leg Cramps search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '25Spike '26DecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 2.1×

Search terms

Top Magnesium Cream for Leg Cramps search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • magnesium pain relief cream14K/yr
  • magnesium rub for muscle pain12K/yr
  • magnesium ointment6K/yr
  • magnesium muscle rub5K/yr
  • magnesium muscle cream8K/yr
  • nighttime magnesium cream9K/yr
  • lavender magnesium cream6K/yr
  • magnesium calming cream5K/yr
  • magnesium sulfate cream6K/yr
  • magnesium night cream4K/yr

Reviews and returns

What reviews say buyers love and hate about Magnesium Cream for Leg Cramps

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall23%−0.24

Dosent work

Did not work

No results

Value For Money9%−0.05

too expensive

Costs too much

It's expensive

Allergies7%−0.06

Too itchy

Allergic Reaction

Skin Irritation

Pain Relief-Overall6%−0.04

No relief

No pain relief

Foot pain

Smell5%+0.57

has a slight smell

Bad smell

unpleasant odor

Love

Smell15%+0.57

Amazing scent

Light scent

Fresh fragrance

Efficiency15%+1.21

Effective,

Works Well

Works great as described

Quality-Overall12%+0.95

Decent enough product

Good effective product

Excellent Product

Joint Pain6%+0.38

Great for joint pain

helps relieve any discomfort in my joints

Great knee pain relief

Muscle Pain Relief5%+0.34

Muscle Pain Relief

Great for muscle pain

Really helps sore muscles

Return

0.4% Return rate 23% Fixable by listing

Functionality-Overall25%██▆▇▇▆

Dosent work

Did not work

No results

Advertised Vs Actual Product14%▆▆▇▇▆█

Inaccurate description

False advertising

Not as described

Smell9%█▆▅▆▆▅

has a slight smell

Bad smell

unpleasant odor

Leak-Proof7%▄▅█▇▅▆
Motor Power7%▅▆▆█▇▅

FAQ

Common Magnesium Cream for Leg Cramps questions

Answered from the same tracked data.