magnesium butter for pain
Skip itA small market ($9K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Great$21.12avg listing price — sweet spot $15–$100
Price range
Great$9.39–$39.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,475.94avg incumbent reviews — the moat a new listing must climb
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-37.8%90-day search growth — must beat 0% to launch
Market size
Bad$9K$9K/yr · 33K searches
According to Flapen's Amazon United States niche tracking, magnesium butter for pain is a $9K/yr Amazon United States market (33K searches/yr). The top 5 brands hold 79% of demand. Verdict: Skip it — 39/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
magnesium butter for pain market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- $26K–$32K
- units × avg price
- Conversion rate
- 1.3%
- Avg BSR
- #384
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 11.8%
- Avg brand age
- 26 months
- Avg seller age
- 155 days
Competition & brand share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
17
Top-5 brand share
79%
Top 20: 97%
Top-5 click share
67%
Top 20: 100%
Open market
16%
- SDUQULK28%
- Magnum Solace27%
- Mama Bear Oasis10%
- Doracome7%
- KAVLEE6%
- Essentially Based5%
- Open — no brand owns it (6 brands, 16%)
Demand
Weekly Amazon search volume, last 25 weeks — -37.8% search growth over the last 90 days.Top magnesium butter for pain products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SDUQULK Body Magnesium Butter Calming & Soothing Topical Magnesium lotion with Shea Mango & Cocoa Butter (1)
SDUQULK$29.793.5★3 rev
Magnum Solace Nighttime Magnesium Lotion with Arnica Highly Concentrated Magnesium for Muscles & Joints Apply to Legs or Feet Before Bed Skin-Friendly
Magnum Solace$9.664.4★7,851 rev
Magnum Solace Magnesium Body Butter - Nighttime Magnesium Cream - Lightly Scented (Lavender)
Magnum Solace$19.074.4★1,669 rev
Mama Bear Oasis Lotion - Magnesium Cream - Lavender Magnesium Lotion for Foot Hands Legs Toes Includes Arnica Vitamin B6 Aloe Vera MSM (Pack of 1)
Mama Bear Oasis$34.394.3★7,888 rev
Magnesium Butter for Adults & Kids 4oz - Natural Magnesium Body Butter for Sleep - Muscle Relaxation Cream for Pain & Leg Cramps with SheaButter & Vitamin E - Lavender & Chamomile Scent
Essentially Based$16.954.4★81 rev
Newest
by launch date
Doracome Magnesium Moisturizing Cream for Muscle Relief Sleep Support and Stress Relief Fast-Absorbing Formula Skin Friendly Lightly Scented
Doracome$39.9723 rev
OLACLUK Magnesium Lotion for Sleep - Nighttime Magnesium Butter Cream for Feet & Leg Topical Sweet Sleep Body Butter - Relaxing Soothing for Kids & Adults 4 oz Lavender
OLACLUK$9.9551 rev
SDUQULK Body Magnesium Butter Calming & Soothing Topical Magnesium lotion with Shea Mango & Cocoa Butter (1)
SDUQULK$29.793 rev
Magnesium Butter for Adults & Kids 4oz - Natural Magnesium Body Butter for Sleep - Muscle Relaxation Cream for Pain & Leg Cramps with SheaButter & Vitamin E - Lavender & Chamomile Scent
Essentially Based$16.9581 rev
Magnesium Cream for Tired Skin Non-Greasy Gentle Hydrating Formula with Natural Lavender Scent
PROJECT PRINK$13.756 rev
Trending
90-day click momentumOLACLUK Magnesium Lotion for Sleep - Nighttime Magnesium Butter Cream for Feet & Leg Topical Sweet Sleep Body Butter - Relaxing Soothing for Kids & Adults 4 oz Lavender
OLACLUK$9.954.3★
Doracome Magnesium Moisturizing Cream for Muscle Relief Sleep Support and Stress Relief Fast-Absorbing Formula Skin Friendly Lightly Scented
Doracome$39.975.0★
SDUQULK Body Magnesium Butter Calming & Soothing Topical Magnesium lotion with Shea Mango & Cocoa Butter (1)
SDUQULK$29.793.5★
Magnesium Cream for Tired Skin Non-Greasy Gentle Hydrating Formula with Natural Lavender Scent
PROJECT PRINK$13.755.0★
Magnesium Butter for Adults & Kids 4oz - Natural Magnesium Body Butter for Sleep - Muscle Relaxation Cream for Pain & Leg Cramps with SheaButter & Vitamin E - Lavender & Chamomile Scent
Essentially Based$16.954.4★
What buyers say about magnesium butter for pain
What buyers praise and complain about, mined from review topics.What buyers love
“Clean smell”
“Uber effective product”
“Decent enough product”
“Soft skin”
“Worth the money”
“Absorbs good”
“Does what it says”
“Great moisturizing too”
“Goes on easy”
“Good consistency”
What buyers complain about
“Did not work”
“Over priced”
“Too itchy”
“Dont like the scent”
“No noticeable improvement”
“Felt a burning sensation on my skin upon use”
“This product is very sticky”
“So small”
“Would NOT dry”
“Inaccurate description”
Top return reasons
Common questions
- Is magnesium butter for pain profitable to sell on Amazon United States?
- The niche generates $9K/yr across 17 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is -37.8%. Flapen's verdict: Skip it (39/100).
- How competitive is the magnesium butter for pain niche?
- 12 brands and 17 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in magnesium butter for pain?
- Top complaints mined from reviews: Functionality-Overall, Value For Money, Allergies. The return rate is 0.7%.
- What does it cost to enter the magnesium butter for pain niche?
- Listings span $9.39–$39.97; the average listing price is $21.12 (sweet spot $15–$100). The average incumbent carries 1,476 reviews — the moat a new listing must climb.