Is magnesium butter profitable to sell on Amazon United States?

The niche generates $963K/yr across 16 tracked products. 7 of 10 products launched in the last 360 days are still selling. 90-day search growth is -63.9%. Flapen's verdict: Worth a look (56/100).

How competitive is the magnesium butter niche?

12 brands and 16 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 82% of demand.

What do buyers complain about in magnesium butter?

Top complaints mined from reviews: Functionality-Overall, Value For Money, Allergies. The return rate is 0.7%.

When does demand for magnesium butter peak?

Demand peaks in Jan–Feb–Dec; the busiest month runs 3.0× the quietest.

What does it cost to enter the magnesium butter niche?

Listings span $9.66–$39.97; the average listing price is $24.24 (sweet spot $15–$100). The average incumbent carries 1,351 reviews — the moat a new listing must climb.

magnesium butter

Worth a look

Shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Avg price

Incredible$24.24

avg listing price — sweet spot $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Price range

Great$9.66–$39.97

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Great$963K

$963K/yr · 743K searches

Conversion

Good5.3%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,351.25

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Competition

Okay66%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-63.9%

90-day search growth — must beat 0% to launch

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, magnesium butter is a $963K/yr Amazon United States market (743K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Worth a look — 56/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

magnesium butter market data

Units sold / yr: 40K–50K; avg 1,000–1,250/product
Revenue / yr: $970K–$1.2M; units × avg price
Conversion rate: 5.3%
Avg BSR: #347
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 6.1%
Avg brand age: 37 months
Avg seller age: 138 days

Competition & brand share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

14%

EYUTRD38%
Magnum Solace25%
Sweet Bee Organic10%
Wanciment5%
Sweet Bee's4%
Essentially Based4%
Open — no brand owns it (6 brands, 14%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -63.9% search growth over the last 90 days.

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 3.0×

Open Trend

Top magnesium butter search terms

magnesium butter146K/yr -59.0%4.2% conv.
sweet bee organics magnesium butter174K/yr -79.6%6.1% conv.
magnesium body butter56K/yr -25.3%5.5% conv.
sweet bee organics sleep magnesium butter15K/yr +97.3%7.2% conv.
magnesium butter for sleep67K/yr -73.5%6.5% conv.
sweet bee organics40K/yr -53.9%2.6% conv.
sweet sleep magnesium butter56K/yr -78.9%5.6% conv.
sweet bee magnesium butter44K/yr -72.7%4.4% conv.
magnesium butter for pain22K/yr -46.4%2.9% conv.
sweet bee15K/yr -49.0%3.5% conv.

All search terms

Top magnesium butter products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

EYUTRD SweetBee Sleep Magnesium Butter Soft Spring Magnesium Cream with Shea & Mango Butter Arnica & Essential Oils Nighttime Magnesium Lotion for Leg Foot Original Lavender 4oz

EYUTRD$30.534.1★58 rev

Magnum Solace Magnesium Body Butter - Nighttime Magnesium Cream - Lightly Scented (Lavender)

Magnum Solace$19.074.4★1,669 rev

Magnum Solace Nighttime Magnesium Lotion with Arnica Highly Concentrated Magnesium for Muscles & Joints Apply to Legs or Feet Before Bed Skin-Friendly

Magnum Solace$9.664.4★7,851 rev

EYUTRD SweetBee Deep Winter Magnesium Butter - Magnesium Cream with Shea & Mango Butter Arnica & Essential Oils

EYUTRD$29.924.3★44 rev

Sweet Bee Organic sleep magnesium butter Original Lavender Nighttime Magnesium Cream for Sleep with Shea & Mango ButterApply to Legs or Feet Before Bed Skin-Friendly 4.23 oz

Sweet Bee Organic$28.683.1★14 rev

Newest

by launch date

Sweet Bee Organic Sleep Magnesium Butter - Original Lavender Nighttime Magnesium Cream with Shea & Mango Butter Arnica Apply to Legs or Feet Before Bed Skin-Friendly 4.23 oz

Sweet Bee Organic$26.103 rev

1mo ago

Doracome Magnesium Moisturizing Cream for Muscle Relief Sleep Support and Stress Relief Fast-Absorbing Formula Skin Friendly Lightly Scented

Doracome$39.9723 rev

2mo ago

Sweet Bee Organic sleep magnesium butter Original Lavender Nighttime Magnesium Cream for Sleep with Shea & Mango ButterApply to Legs or Feet Before Bed Skin-Friendly 4.23 oz

Sweet Bee Organic$28.6814 rev

4mo ago

SDUQULK Body Magnesium Butter Calming & Soothing Topical Magnesium lotion with Shea Mango & Cocoa Butter (1)

SDUQULK$29.793 rev

5mo ago

Magnesium Butter for Adults & Kids 4oz - Natural Magnesium Body Butter for Sleep - Muscle Relaxation Cream for Pain & Leg Cramps with SheaButter & Vitamin E - Lavender & Chamomile Scent

Essentially Based$16.9581 rev

5mo ago

What buyers say about magnesium butter

What buyers praise and complain about, mined from review topics.

What buyers love

Smell25%

“Amazing scent”

Efficiency16%

“Uber effective product”

Quality-Overall13%

“Decent enough product”

Soft Feel7%

“Super soft”

Value For Money5%

“Worth the money”

Absorbency4%

“Absorbs good”

Advertised Vs Actual Product3%

“Does what it says”

Moist/Dry3%

“Great moisturizing too”

Texture/Consistency-Overall2%

“Good consistency”

Ease Of Use2%

“Goes on easy”

What buyers complain about

Functionality-Overall25%

“Did not work”

Value For Money9%

“Over priced”

Allergies8%

“Too itchy”

Smell6%

“Fragrance is a little off”

Symptom Reduction4%

“No noticeable improvement”

Skin Health4%

“Felt a burning sensation on my skin upon use”

Adhesion/Stickiness3%

“This product is very sticky”

Size-Overall3%

“Also, very small”

Moist/Dry3%

“Would NOT dry”

Advertised Vs Actual Product3%

“Inaccurate description”

Top return reasons

Functionality-Overall30%

Advertised Vs Actual Product16%

Smell12%

Size-Overall5%

Adhesion/Stickiness4%

Value For Money3%

Leak-Proof3%

Skin Health3%

Defective Material/Parts3%