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Magnesium Butter

Maybe

An estimated 0.7% of orders come back. But demand is soft, at -63.9% this quarter, so Magnesium Butter is a Maybe.

Flapen Score
56
56 / 100
Top 17% of 10,978 Beauty & Personal Care niches · +8 vs the category median of 48
Market size
$963K/yr743K searches / yr
90-day growth
-63.9%search demand this quarter
Competition
66%top-5 click share · 12 brands · 16 sellers

Flapen Score

Magnesium Butter against its category

The dotted line is the Beauty & Personal Care average. Past it, Magnesium Butter is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Magnesium Butter market on Amazon at a glance

Shoppers on Amazon United States searched for Magnesium Butter 743K times last year and spent an estimated $963K. The top 5 brands take 82% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 5.3% of those searches ended in a purchase.

Shoppers searched for this 743K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -63.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $963K a year.

Searches, last 12 months
743K
Growth, 90 days vs prior 90
-63.9%
Conversion, latest week
5.3%
Market size, estimated
$963Ka year
Peak month
January3.0× the quietest month
Top search term
magnesium butter146K searches a year

02 · Price

A sale here is worth $24.24.

Listings sell for $24.24 on average, from $9.66 to $39.97. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,000 to 1,250 of them. At $24.24 that is $24K to $30K a year per listing.

Average price
$24.24inside the $15 to $100 sweet spot
Price range
$9.66–$39.97
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
1,000–1,250
Revenue per listing a year
$24K–$30K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.1% of listings are out of stock. The average listing ranks #347 within Body Butters. It carries 1,351 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
6.1%
Average rank
#347in Body Butters
Average rating
4.20 starsAmazon United States average 4.42 stars
Average reviews
1,351per listing
Listings tracked
16

04 · Newcomers

7 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
7Amazon's first-year sales bar
Average brand age
37 months

Products

Top Magnesium Butter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

16

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

14%

  • Brand 138%
  • Brand 225%
  • Brand 310%
  • Brand 45%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (6 brands, 14%)

Demand

Magnesium Butter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 3.0×

Search terms

Top Magnesium Butter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • magnesium butter146K/yr
  • sweet bee organics magnesium butter174K/yr
  • magnesium body butter56K/yr
  • sweet bee organics sleep magnesium butter15K/yr
  • magnesium butter for sleep67K/yr
  • sweet bee organics40K/yr
  • sweet sleep magnesium butter56K/yr
  • sweet bee magnesium butter44K/yr
  • magnesium butter for pain22K/yr
  • sweet bee15K/yr

Reviews and returns

What reviews say buyers love and hate about Magnesium Butter

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Smell”
25%of negative reviews mention “Functionality-Overall”
0.7%of orders come back
“Did not work”
A buyer, on “Functionality-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Magnesium Butter questions

Answered from the same tracked data.