magnesium balm
Skip itSoft demand (-26.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Incredible$24.74avg listing price — sweet spot $15–$100
Price range
Great$9.66–$55.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Brand share
Good71%top-5 brand share — brands hold most of the demand
Review moat
Okay1,634.86avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Market size
Bad$59K$59K/yr · 49K searches
Growth
Bad-26.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, magnesium balm is a $59K/yr Amazon United States market (49K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Jan. Verdict: Skip it — 47/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
magnesium balm market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $74K–$99K
- units × avg price
- Conversion rate
- 4.9%
- Avg BSR
- #769
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 90%
- Out of stock
- 0.3%
- Avg brand age
- 32 months
- Avg seller age
- 142 days
Competition & brand share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
16 rising
Sellers
20
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
63%
Top 20: 99%
Open market
22%
- Magnum Solace36%
- Mo' Natural13%
- Seoul Naturals8%
- Dr. Doug's8%
- Venture Pal7%
- Mama Bear Oasis7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -26.4% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.8×
Top magnesium balm search terms
- magnesium balm31K/yr
- magnesium balm for sleep8K/yr
- mo maggie magnesium lotion6K/yr
- magnesium balm for feet4K/yr
- mo natural93/yr
Top magnesium balm products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Magnum Solace Nighttime Magnesium Lotion with Arnica Highly Concentrated Magnesium for Muscles & Joints Apply to Legs or Feet Before Bed Skin-Friendly
Magnum Solace$9.664.4★7,851 rev
Mo Maggie Topical Magnesium Cream | Highest Concentration of Zechstein Magnesium | Organic Opulent Oils & Shea Butter by Mo Natural | 8 oz | New Package Design | Same Formula
Mo' Natural$19.894.3★4,252 rev
Seoul Naturals Magnesium Muscle Balm k beauty 2 oz
Seoul Naturals$10.414.4★11 rev
Mama Bear Oasis Lotion - Magnesium Cream - Lavender Magnesium Lotion for Foot Hands Legs Toes Includes Arnica Vitamin B6 Aloe Vera MSM (Pack of 1)
Mama Bear Oasis$34.394.3★7,888 rev
Dr. Dougs Magnesium Balm for Muscle & Nerve Relief 2.5 oz Twist-Up Stick | Organic Peppermint & Lavender Scent | Topical Magnesium Cream for Legs Arms & Chest | Non-Greasy Organic & All-Natural
Dr. Doug's$40.294.6★33 rev
Newest
by launch date
Doracome Magnesium Moisturizing Cream for Muscle Relief Sleep Support and Stress Relief Fast-Absorbing Formula Skin Friendly Lightly Scented
Doracome$39.9723 rev
Wanciment Magnesium Butter for sleep Magnesium Cream with Shea & Mango Butter Arnica & Essential Oils for Relaxation Nighttime MagnesiumLotion for Legs Arms or Chest(Lavender) (A)
Wanciment$28.0946 rev
Solinia Magnesium Sleep Cream USA-Made Topical Magnesium Lotion for Sleep Lavender Lotion for Feet Nighttime Mag Oil Body Butter Foot Cream Relaxing Rub for Muscles 4oz
Solinia$17.09220 rev
Magnesium Lotion with Arnica MSM & Boswellia Cooling Magnesium Cream Lightweight Moisturizing Lotion for Legs & Feet Safe for Kids 6 fl oz
Venture Pal$18.46919 rev
Doracome Magnesium Moisturizing Cream for Muscle Relief Sleep Support and Stress Relief Fast-Absorbing Formula Skin Friendly Lightly Scented
Doracome$38.6932 rev
Trending
90-day click momentumDoracome Magnesium Moisturizing Cream for Muscle Relief Sleep Support and Stress Relief Fast-Absorbing Formula Skin Friendly Lightly Scented
Doracome$39.975.0★
The Tallow Studio Deep Sleep Magnesium Moisturizer with Grass Fed Beef Tallow Balm Magnesium Cream for Sore Muscles Relaxation Support Organic Lavender & Blue Tansy All Ages Eczema 2 oz
The Tallow Studio$29.424.2★
Wanciment Magnesium Butter for sleep Magnesium Cream with Shea & Mango Butter Arnica & Essential Oils for Relaxation Nighttime MagnesiumLotion for Legs Arms or Chest(Lavender) (A)
Wanciment$28.094.6★
Dr. Dougs Magnesium Balm for Muscle & Nerve Relief 2.5 oz Twist-Up Stick | Organic Peppermint & Lavender Scent | Topical Magnesium Cream for Legs Arms & Chest | Non-Greasy Organic & All-Natural
Dr. Doug's$40.294.6★
Mama Bear Oasis Lotion - Magnesium Cream - Lavender Magnesium Lotion for Foot Hands Legs Toes Includes Arnica Vitamin B6 Aloe Vera MSM (Pack of 1)
Mama Bear Oasis$34.394.3★
What buyers say about magnesium balm
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing scent”
“Uber effective product”
“Decent enough product”
“Smooth application”
“Worth every penny”
“Absorbs good”
“Does what it says”
“helps dry skin”
“easy to put on”
“Good consistency”
What buyers complain about
“Did not work on me”
“Over priced”
“Too itchy”
“Dont like the scent”
“No noticeable improvement”
“Felt a burning sensation on my skin upon use”
“Its too sticky”
“Would NOT dry”
“The jar seems small”
“Inaccurate description”
Top return reasons
Common questions
- Is magnesium balm profitable to sell on Amazon United States?
- The niche generates $59K/yr across 21 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is -26.4%. Flapen's verdict: Skip it (47/100).
- How competitive is the magnesium balm niche?
- 16 brands and 20 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 71% of demand.
- What do buyers complain about in magnesium balm?
- Top complaints mined from reviews: Functionality-Overall, Value For Money, Allergies. The return rate is 0.7%.
- When does demand for magnesium balm peak?
- Demand peaks in Jan; the busiest month runs 1.8× the quietest.
- What does it cost to enter the magnesium balm niche?
- Listings span $9.66–$55.16; the average listing price is $24.74 (sweet spot $15–$100). The average incumbent carries 1,635 reviews — the moat a new listing must climb.