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Magnesium Balm

Fail

Demand is soft, at -26.4% this quarter, so Magnesium Balm is a Fail.

Flapen Score
47
47 / 100
Ranks 5,544 of 10,978 Beauty & Personal Care niches · −1 vs the category median of 48
Market size
$59K/yr49K searches / yr
90-day growth
-26.4%search demand this quarter
Competition
63%top-5 click share · 16 brands · 20 sellers

Flapen Score

Magnesium Balm against its category

The dotted line is the Beauty & Personal Care average. Past it, Magnesium Balm is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Magnesium Balm market on Amazon at a glance

Shoppers on Amazon United States searched for Magnesium Balm 49K times last year and spent an estimated $59K. The top 5 brands take 71% of clicks. Demand peaks in Jan. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 4.9% of those searches ended in a purchase.

Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -26.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $59K a year.

Searches, last 12 months
49K
Growth, 90 days vs prior 90
-26.4%
Conversion, latest week
4.9%
Market size, estimated
$59Ka year
Peak month
January1.8× the quietest month
Top search term
magnesium balm31K searches a year

02 · Price

A sale here is worth $24.74.

Listings sell for $24.74 on average, from $9.66 to $55.16. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $24.74 that is $2K to $6K a year per listing.

Average price
$24.74inside the $15 to $100 sweet spot
Price range
$9.66–$55.16
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$2K–$6K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #769 within Lotions. It carries 1,635 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
0.3%
Average rank
#769in Lotions
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
1,635per listing
Listings tracked
21

04 · Newcomers

5 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
5Amazon's first-year sales bar
Average brand age
32 months

Products

Top Magnesium Balm products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 rising

Sellers

20

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

63%

Top 20: 99%

Open market

22%

  • Brand 136%
  • Brand 213%
  • Brand 38%
  • Brand 48%
  • Brand 57%
  • Brand 67%

Demand

Magnesium Balm search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.8×

Search terms

Top Magnesium Balm search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • magnesium balm31K/yr
  • magnesium balm for sleep8K/yr
  • mo maggie magnesium lotion6K/yr
  • magnesium balm for feet4K/yr
  • mo natural93/yr

Reviews and returns

What reviews say buyers love and hate about Magnesium Balm

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Smell”
26%of negative reviews mention “Functionality-Overall”
0.7%of orders come back
“Did not work on me”
A buyer, on “Functionality-Overall”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Magnesium Balm questions

Answered from the same tracked data.