Magnesium Balm
FailDemand is soft, at -26.4% this quarter, so Magnesium Balm is a Fail.
- Flapen Score
- 47 / 100Ranks 5,544 of 10,978 Beauty & Personal Care niches · −1 vs the category median of 4847
- Market size
- $59K/yr49K searches / yr
- 90-day growth
- -26.4%search demand this quarter
- Competition
- 63%top-5 click share · 16 brands · 20 sellers
Flapen Score
Magnesium Balm against its category
The dotted line is the Beauty & Personal Care average. Past it, Magnesium Balm is stronger. Inside it, weaker.
Market
The Magnesium Balm market on Amazon at a glance
Shoppers on Amazon United States searched for Magnesium Balm 49K times last year and spent an estimated $59K. The top 5 brands take 71% of clicks. Demand peaks in Jan. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 4.9% of those searches ended in a purchase.
Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -26.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $59K a year.
- Searches, last 12 months
- 49K
- Growth, 90 days vs prior 90
- -26.4%
- Conversion, latest week
- 4.9%
- Market size, estimated
- $59Ka year
- Peak month
- January1.8× the quietest month
- Top search term
- magnesium balm31K searches a year
02 · Price
A sale here is worth $24.74.
Listings sell for $24.74 on average, from $9.66 to $55.16. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $24.74 that is $2K to $6K a year per listing.
- Average price
- $24.74inside the $15 to $100 sweet spot
- Price range
- $9.66–$55.16
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$6K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #769 within Lotions. It carries 1,635 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 100%
- Out of stock, average day
- 0.3%
- Average rank
- #769in Lotions
- Average rating
- 4.46 starsAmazon United States average 4.42 stars
- Average reviews
- 1,635per listing
- Listings tracked
- 21
04 · Newcomers
5 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 5
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Magnesium Balm products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Magnum Solace Nighttime Magnesium Lotion with Arnica Highly Concentrated Magnesium for Muscles & Joints Apply to Legs or Feet Before Bed Skin-Friendly
- Price
- $9.66
- Rating
- 4.4/5
- Reviews
- 7,851
- Age
- 1y ago

Mo Maggie Topical Magnesium Cream | Highest Concentration of Zechstein Magnesium | Organic Opulent Oils & Shea Butter by Mo Natural | 8 oz | New Package Design | Same Formula
- Price
- $19.89
- Rating
- 4.3/5
- Reviews
- 4,252
- Age
- 9y ago

Seoul Naturals Magnesium Muscle Balm k beauty 2 oz
- Price
- $10.41
- Rating
- 4.4/5
- Reviews
- 11
- Age
- 1y ago

Mama Bear Oasis Lotion - Magnesium Cream - Lavender Magnesium Lotion for Foot Hands Legs Toes Includes Arnica Vitamin B6 Aloe Vera MSM (Pack of 1)
- Price
- $34.39
- Rating
- 4.3/5
- Reviews
- 7,888
- Age
- 3y ago

Dr. Dougs Magnesium Balm for Muscle & Nerve Relief 2.5 oz Twist-Up Stick | Organic Peppermint & Lavender Scent | Topical Magnesium Cream for Legs Arms & Chest | Non-Greasy Organic & All-Natural
- Price
- $40.29
- Rating
- 4.6/5
- Reviews
- 33
- Age
- 6y ago
Trending
estimated 90-day click momentum
Doracome Magnesium Moisturizing Cream for Muscle Relief Sleep Support and Stress Relief Fast-Absorbing Formula Skin Friendly Lightly Scented
- Price
- $39.97
- Rating
- 5.0/5
- Reviews
- 23
- Age
- 2mo ago

The Tallow Studio Deep Sleep Magnesium Moisturizer with Grass Fed Beef Tallow Balm Magnesium Cream for Sore Muscles Relaxation Support Organic Lavender & Blue Tansy All Ages Eczema 2 oz
- Price
- $29.42
- Rating
- 4.2/5
- Reviews
- 14
- Age
- 1y ago

Wanciment Magnesium Butter for sleep Magnesium Cream with Shea & Mango Butter Arnica & Essential Oils for Relaxation Nighttime MagnesiumLotion for Legs Arms or Chest(Lavender) (A)
- Price
- $28.09
- Rating
- 4.6/5
- Reviews
- 46
- Age
- 7mo ago

Dr. Dougs Magnesium Balm for Muscle & Nerve Relief 2.5 oz Twist-Up Stick | Organic Peppermint & Lavender Scent | Topical Magnesium Cream for Legs Arms & Chest | Non-Greasy Organic & All-Natural
- Price
- $40.29
- Rating
- 4.6/5
- Reviews
- 33
- Age
- 6y ago

Mama Bear Oasis Lotion - Magnesium Cream - Lavender Magnesium Lotion for Foot Hands Legs Toes Includes Arnica Vitamin B6 Aloe Vera MSM (Pack of 1)
- Price
- $34.39
- Rating
- 4.3/5
- Reviews
- 7,888
- Age
- 3y ago
Newest
by launch date
Doracome Magnesium Moisturizing Cream for Muscle Relief Sleep Support and Stress Relief Fast-Absorbing Formula Skin Friendly Lightly Scented
- Price
- $39.97
- Rating
- 5.0/5
- Reviews
- 23
- Age
- 2mo ago

Wanciment Magnesium Butter for sleep Magnesium Cream with Shea & Mango Butter Arnica & Essential Oils for Relaxation Nighttime MagnesiumLotion for Legs Arms or Chest(Lavender) (A)
- Price
- $28.09
- Rating
- 4.6/5
- Reviews
- 46
- Age
- 7mo ago

Solinia Magnesium Sleep Cream USA-Made Topical Magnesium Lotion for Sleep Lavender Lotion for Feet Nighttime Mag Oil Body Butter Foot Cream Relaxing Rub for Muscles 4oz
- Price
- $17.09
- Rating
- 4.4/5
- Reviews
- 220
- Age
- 8mo ago

Magnesium Lotion with Arnica MSM & Boswellia Cooling Magnesium Cream Lightweight Moisturizing Lotion for Legs & Feet Safe for Kids 6 fl oz
- Price
- $18.46
- Rating
- 4.4/5
- Reviews
- 919
- Age
- 10mo ago

Doracome Magnesium Moisturizing Cream for Muscle Relief Sleep Support and Stress Relief Fast-Absorbing Formula Skin Friendly Lightly Scented
- Price
- $38.69
- Rating
- 4.8/5
- Reviews
- 32
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 rising
Sellers
20
Est. top-5 brand share
71%
Top 20: 100%
Est. top-5 click share
63%
Top 20: 99%
Open market
22%
- Magnum Solace36%
- Mo' Natural13%
- Seoul Naturals8%
- Dr. Doug's8%
- Venture Pal7%
- Mama Bear Oasis7%
Demand
Magnesium Balm search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.8×
Search terms
Top Magnesium Balm search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- magnesium balm31K/yr
- magnesium balm for sleep8K/yr
- mo maggie magnesium lotion6K/yr
- magnesium balm for feet4K/yr
- mo natural93/yr
Reviews and returns
What reviews say buyers love and hate about Magnesium Balm
We read the reviews and the return reasons for every product selling here.
“Did not work on me”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Magnesium Balm questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









