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Magic Wrinkle Eraser Night Balm

Maybe

Returns run at only 0.2% of orders. But the top 5 brands take 100% of clicks, so Magic Wrinkle Eraser Night Balm is a Maybe.

Flapen Score
57
57 / 100
Top 14% of 10,978 Beauty & Personal Care niches · +9 vs the category median of 48
Market size
$149K/yr38K searches / yr
90-day growth
+77.1%search demand this quarter
Competition
97%top-5 click share · 3 brands · 421 sellers

Flapen Score

Magic Wrinkle Eraser Night Balm against its category

The dotted line is the Beauty & Personal Care average. Past it, Magic Wrinkle Eraser Night Balm is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Magic Wrinkle Eraser Night Balm market on Amazon at a glance

Shoppers on Amazon United States searched for Magic Wrinkle Eraser Night Balm 38K times last year and spent an estimated $149K. All 3 brands take every click. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

8.1% of searches ended in a purchase last week.

Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 8.1% of those searches ended in a purchase. Searches in the last 90 days moved +77.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $149K a year.

Searches, last 12 months
38K
Growth, 90 days vs prior 90
+77.1%
Conversion, latest week
8.1%
Market size, estimated
$149Ka year
Top search term
froya magic wrinkle eraser night balm16K searches a year

02 · Price

A sale here is worth $47.64.

Listings sell for $47.64 on average, from $9.96 to $146.65. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 250 to 500 of them. At $47.64 that is $12K to $24K a year per listing.

Average price
$47.64inside the $15 to $100 sweet spot
Price range
$9.96–$146.65
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
250–500
Revenue per listing a year
$12K–$24K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #747 within Face Moisturizers. It carries 108 reviews at 4.03 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#747in Face Moisturizers
Average rating
4.03 starsAmazon United States average 4.42 stars
Average reviews
108per listing
Listings tracked
6

04 · Newcomers

Amazon counts 4 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
4Amazon's first-year sales bar
Average brand age
40 months

Products

Top Magic Wrinkle Eraser Night Balm products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

$0$30K$59K$89K$119K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

421

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • FRØYA83%
  • BlueBouff11%
  • Soelegant6%

Demand

Magic Wrinkle Eraser Night Balm search demand

Weekly searches over the year. Pick a range.

2K1KSpike '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26

Reviews and returns

What reviews say buyers love and hate about Magic Wrinkle Eraser Night Balm

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell10%−0.19

Too smelly

Weird smell

has an unpleasant smell

Oily/Greasy8%−0.13

Feeling greasy

Way too greasy

Too greasy

Value For Money7%−0.11

Overpriced

Waste of money

Expensive

Allergies5%−0.09

Did not work well with my skin

Caused skin irritation

It made my skin break out in a rash

Wrinkles5%

Wrinkles under my eyes seem to disappear with this balm

Does nothing for wrinkles

I dont see a difference with wrinkles yet

Love

Moist/Dry17%+1.33

moisturizes nicely

Good moisturizer

Super hydrating

Suitability Combination Skin11%+0.98

it works well for my skin

Feels great on my skin

It gives a healthy-looking improvement to my skin

Brightness/Shine/Glow8%+0.86

glowing skin

a Natural Glow

Give your face a beautiful glow

Soft Feel7%

my skin felt softer

Smooth and creamy

my face is so soft

Suitability Dry Skin6%+0.26

Great for dry skin

Overall I think that this is a good balm for dry skin

It works especially well on dry areas

Return

0.2% Return rate 17% Fixable by listing

Smell22%▁▃▇█▆▆

Too smelly

Weird smell

has an unpleasant smell

Advertised Vs Actual Product12%▁█▄▆▆▆
Oily/Greasy11%▁▁█▅▇▆

Feeling greasy

Way too greasy

Too greasy

Functionality-Overall6%▁▁█▆▇█
Product Condition5%▁▁▂▄█▃

FAQ

Common Magic Wrinkle Eraser Night Balm questions

Answered from the same tracked data.