Is magenta hair dye profitable to sell on Amazon United States?

The niche generates $472K/yr across 27 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +11.2%. Flapen's verdict: Worth a look (50/100).

How competitive is the magenta hair dye niche?

3 brands and 6 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in magenta hair dye?

Top complaints mined from reviews: Color, Suitability Colored Hair, Functionality-Overall. The return rate is 1.0%.

What does it cost to enter the magenta hair dye niche?

Listings span $12.00–$19.19; the average listing price is $15.01 (sweet spot $15–$100). The average incumbent carries 3,261 reviews — the moat a new listing must climb.

magenta hair dye

Worth a look

Shows low returns (1.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Avg price

Great$15.01

avg listing price — sweet spot $15–$100

Market size

Good$472K

$472K/yr · 1.1M searches

Price range

Good$12.00–$19.19

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+11.2%

90-day search growth — must beat 0% to launch

Conversion

Okay2.9%

search→purchase rate — share of searches ending in a sale

Review moat

Okay3,260.74

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, magenta hair dye is a $472K/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 50/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

magenta hair dye market data

Units sold / yr: 40K–50K; avg 2,000–2,500/product
Revenue / yr: $600K–$751K; units × avg price
Conversion rate: 2.9%
Avg BSR: #138
Page quality: 0%
Prime: 100%
Sponsored: 67%
Out of stock: 0.0%
Avg brand age: 72 months
Avg seller age: 144 days

Competition & brand share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

58%

Top 20: 90%

Open market

L'OREAL TECHNIQUE63%
Good Dye Young35%
Lunar Tides2%
Open — no brand owns it (0%)

Demand

Weekly Amazon search volume, last 27 weeks — +11.2% search growth over the last 90 days.

Open Trend

Top magenta hair dye search terms

good dye young208K/yr +42.0%2.5% conv.
loreal hicolor208K/yr +1.5%2.3% conv.
hicolor hair dye119K/yr +8.3%2.0% conv.
hi color hair dye105K/yr +7.4%1.5% conv.
good dye young hair dye91K/yr +24.4%2.8% conv.
magenta hair dye87K/yr -1.3%1.7% conv.
hi color37K/yr +9.4%1.2% conv.
hicolor34K/yr +9.0%1.3% conv.
loreal high color30K/yr +9.8%2.7% conv.
loreal hi color30K/yr +4.9%1.8% conv.

All search terms

Top magenta hair dye products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

LOral Technique HiColor Red HiLights - Permanent Hair Color for Dark Hair Intense Red Highlights No Pre-Lightening Required Rich No-Drip Crme Quick Processing Time Magenta

L'OREAL TECHNIQUE$13.544.6★7,546 rev

LOral Technique HiColor Browns & Blondes Permanent Hair Color - Lifts Dark Hair in One Step No Brassiness Rich Smooth Creme Formula Intense Long-Lasting Color Auburn

L'OREAL TECHNIQUE$13.864.4★2,403 rev

Good Dye Young Semi-Permanent Hair Color Vegan and Cruelty-Free Magenta Pink Hair Dye Last up to 24 Washes Non-Damaging Conditioning Hair Color (5FL OZ Live Laugh Love)

Good Dye Young$17.724.2★2,603 rev

LOral Technique HiColor Red HiLights - Permanent Hair Color for Dark Hair Intense Red Highlights No Pre-Lightening Required Rich No-Drip Crme Quick Processing Time Color Resists Fading Red

L'OREAL TECHNIQUE$13.564.6★7,546 rev

LOral Technique HiColor Violet & Blacks Permanent Hair Color - Anti-Breakage Ceramide R Complex Multi-Lift with No Brassiness For Dark Bases Long Lasting Color

L'OREAL TECHNIQUE$13.714.3★4,550 rev

Newest

by launch date

Good Dye Young x Miranda Rae Semi-Permanent Hair Color Vegan and Cruelty-Free Light Pink Hair Dye Last up to 24 Washes Non-Damaging Conditioning Hair Color (5FL OZ Baddie)

Good Dye Young$19.1928 rev

2mo ago

Good Dye Young x Rico Nasty Purple Semi-Permanent Hair Dye Vegan and Cruelty-Free Semi-Permanent Hair Color (Deep Purple 5FL OZ)

Good Dye Young$19.0644 rev

6mo ago

Good Dye Young Semi-Permanent Hair Color Vegan and Cruelty-Free Hair Dye Last up to 24 Washes Non-Damaging Conditioning Hair Color (5FL OZ Brainwash)

Good Dye Young$18.6572 rev

1y ago

Good Dye Young Streaks & Strands Semi Permanent Hair Dye (Ex-Girl Pink) UV Protective Temporary Hair Color Lasts 15-24+ Washes Conditioning Pink Color PPD free Hair-Dye - Cruelty-Free & Vegan

Good Dye Young$12.001,941 rev

4y ago

Good Dye Young Streaks and Strands Semi Permanent Purple Hair Color (PPL Eater) - UV Protective Temporary Conditioning Dye for 15-24+ Washes - Vegan & Cruelty-Free

Good Dye Young$12.491,941 rev

4y ago

What buyers say about magenta hair dye

What buyers praise and complain about, mined from review topics.

What buyers love

Color43%

“Beautiful Blue”

Suitability Colored Hair11%

“Great option if you want noticeable red tones on dark hair”

Quality-Overall8%

“Good quality”

Smell4%

“The scent on this color is pleasant”

Durability4%

“holds on pretty well so far”

Ease Of Application3%

“Application is simple”

Value For Money3%

“Worth it”

Ease Of Use2%

“Easy to use”

Advertised Vs Actual Product2%

“As advertised”

Color Fading/Discoloration2%

“It fades gracefully while still maintaining a nice tone”

What buyers complain about

Color25%

“It was not the color”

Suitability Colored Hair12%

“Just really didnt dye my hair”

Functionality-Overall6%

“it really did not take”

Value For Money5%

“Waste of money”

Size-Overall4%

“Too freaking small”

Color Fading/Discoloration4%

“Faded really fast”

Smell3%

“I really don't like fragrance”

Adhesion/Stickiness3%

“Ill stick to splat next time”

Moist/Dry2%

“leaves it dry”

Advertised Vs Actual Product2%

“Incorrect description”

Top return reasons

Color39%

Suitability Colored Hair22%

Value For Money8%

Size-Overall8%

Advertised Vs Actual Product7%

Functionality-Overall4%

Defective Material/Parts2%

Damage/Burn Hair1%

Instructions/User Manual/Troubleshooting1%

Product Condition1%

Common questions

Is magenta hair dye profitable to sell on Amazon United States?: The niche generates $472K/yr across 27 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +11.2%. Flapen's verdict: Worth a look (50/100).
How competitive is the magenta hair dye niche?: 3 brands and 6 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in magenta hair dye?: Top complaints mined from reviews: Color, Suitability Colored Hair, Functionality-Overall. The return rate is 1.0%.
What does it cost to enter the magenta hair dye niche?: Listings span $12.00–$19.19; the average listing price is $15.01 (sweet spot $15–$100). The average incumbent carries 3,261 reviews — the moat a new listing must climb.