Magenta Hair Dye

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +11.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $472K a year.

Searches, last 12 months

1.1M

Growth, 90 days vs prior 90

+11.2%

Conversion, latest week

2.9%

Market size, estimated

$472Ka year

Top search term

good dye young208K searches a year

Listings sell for $15.01 on average, from $12.00 to $19.19. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,000 to 2,500 of them. At $15.01 that is $30K to $38K a year per listing.

Average price

$15.01inside the $15 to $100 sweet spot

Price range

$12.00–$19.19

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

2,000–2,500

Revenue per listing a year

$30K–$38K

Returns

1.0%of orders · Amazon United States median 2.1%

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #138 within Hair Coloring Products. It carries 3,261 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings

67%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#138in Hair Coloring Products

Average rating

4.29 starsAmazon United States average 4.42 stars

Average reviews

3,261per listing

Listings tracked

27

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

72 months