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Madeca Derma

Fail

Demand is soft, at -52.3% this quarter, so Madeca Derma is a Fail.

Flapen Score
26
26 / 100
Ranks 10,835 of 10,978 Beauty & Personal Care niches · −22 vs the category median of 48
Market size
$26K/yr23K searches / yr
90-day growth
-52.3%search demand this quarter
Competition
100%top-5 click share · 3 brands · 3 sellers

Flapen Score

Madeca Derma against its category

The dotted line is the Beauty & Personal Care average. Past it, Madeca Derma is stronger. Inside it, weaker.

26Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Madeca Derma market on Amazon at a glance

Shoppers on Amazon United States searched for Madeca Derma 23K times last year and spent an estimated $26K. All 3 brands take every click. Demand peaks in Jan–Sep–Nov–Dec. Flapen scores it 26 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 23K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -52.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $26K a year.

Searches, last 12 months
23K
Growth, 90 days vs prior 90
-52.3%
Conversion, latest week
1.0%
Market size, estimated
$26Ka year
Peak month
January11.0× the quietest month
Top search term
cemenzel light cream12K searches a year

02 · Price

A sale here is worth $115.34.

Listings sell for $115.34 on average, from $51.30 to $204.59. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $115.34 that is $0 to $12K a year per listing.

Average price
$115.34above the $15 to $100 sweet spot
Price range
$51.30–$204.59
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$12K
Returns
3.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #4,993 within Face Moisturizers. It carries 67 reviews at 3.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
80%
Out of stock, average day
0.0%
Average rank
#4,993in Face Moisturizers
Average rating
3.38 starsAmazon United States average 4.42 stars
Average reviews
67per listing
Listings tracked
5

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Madeca Derma products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

3

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 169%
  • Brand 226%
  • Brand 35%
  • Open — no brand owns it (0%)

Demand

Madeca Derma search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Sep, Nov, Dec · busiest ÷ quietest = 11.0×

Search terms

Top Madeca Derma search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cemenzel light cream12K/yr
  • conapidil3K/yr
  • cemenzal4K/yr
  • superjection cream2K/yr
  • cemenzel cream2K/yr

Reviews and returns

What reviews say buyers love and hate about Madeca Derma

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Suitability Combination Skin”
50%of negative reviews mention “Value For Money”
3.9%of orders come back
“Its a bit pricey”
A buyer, on “Value For Money”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Madeca Derma questions

Answered from the same tracked data.