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Macadamia Nut Oil

Maybe

An estimated 0.4% of orders come back. But demand is soft, at -16.3% this quarter, so Macadamia Nut Oil is a Maybe.

Flapen Score
55
55 / 100
Top 19% of 10,978 Beauty & Personal Care niches · +7 vs the category median of 48
Market size
$227K/yr118K searches / yr
90-day growth
-16.3%search demand this quarter
Competition
59%top-5 click share · 15 brands · 554 sellers

Flapen Score

Macadamia Nut Oil against its category

The dotted line is the Beauty & Personal Care average. Past it, Macadamia Nut Oil is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Macadamia Nut Oil market on Amazon at a glance

Shoppers on Amazon United States searched for Macadamia Nut Oil 118K times last year and spent an estimated $227K. The top 5 brands take 70% of clicks. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 8.4% of those searches ended in a purchase.

Shoppers searched for this 118K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.4% of those searches ended in a purchase. Searches in the last 90 days moved -16.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $227K a year.

Searches, last 12 months
118K
Growth, 90 days vs prior 90
-16.3%
Conversion, latest week
8.4%
Market size, estimated
$227Ka year
Peak month
November1.4× the quietest month
Top search term
macadamia oil41K searches a year

02 · Price

A sale here is worth $22.91.

Listings sell for $22.91 on average, from $7.21 to $53.89. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $22.91 that is $6K to $11K a year per listing.

Average price
$22.91inside the $15 to $100 sweet spot
Price range
$7.21–$53.89
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$6K–$11K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #589 within Hair Treatment Oils. It carries 536 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
2.3%
Average rank
#589in Hair Treatment Oils
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
536per listing
Listings tracked
22

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 87 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
87 months

Products

Top Macadamia Nut Oil products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 59% of clicks. Leaders hold, but buyers still shop past them.

$0$23K$45K$68K$91K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

554

Est. top-5 brand share

70%

Top 20: 100%

Est. top-5 click share

59%

Top 20: 98%

Open market

25%

  • Macadamia Natural Oil22%
  • La Tourangelle20%
  • House of Macadamias12%
  • Plant Guru9%
  • Carlyle8%
  • MacNut Oil5%

Demand

Macadamia Nut Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KBlack Friday '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Macadamia Nut Oil search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • macadamia oil41K/yr
  • macadamia nut oil34K/yr
  • macadamia oil for hair12K/yr
  • macadamia hair oil16K/yr
  • macadamia oil for skin3K/yr
  • macadamia oil for cooking3K/yr
  • macadamia healing oil spray4K/yr
  • macadamia healing oil treatment3K/yr
  • aceite de nuez de macadamia2K/yr

Reviews and returns

What reviews say buyers love and hate about Macadamia Nut Oil

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
9%of negative reviews mention “Smell”
0.4%of orders come back
“Plus no fragrance as i am highly allergic to fragrance”
A buyer, on “Smell”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Macadamia Nut Oil questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data