macadamia nut oil
Worth a lookShows low returns (0.4%), but soft demand (-16.3% this quarter) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Incredible$22.91avg listing price — sweet spot $15–$100
Price range
Great$7.21–$53.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great8.4%search→purchase rate — share of searches ending in a sale
Review moat
Good535.64avg incumbent reviews — the moat a new listing must climb
Brand share
Good70%top-5 brand share — brands hold most of the demand
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Market size
Okay$227K$227K/yr · 118K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-16.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, macadamia nut oil is a $227K/yr Amazon United States market (118K searches/yr). The top 5 brands hold 70% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
macadamia nut oil market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- $183K–$229K
- units × avg price
- Conversion rate
- 8.4%
- Avg BSR
- #589
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 82%
- Out of stock
- 2.3%
- Avg brand age
- 87 months
- Avg seller age
- 156 days
Competition & brand share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
554
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
59%
Top 20: 98%
Open market
25%
- Macadamia Natural Oil22%
- La Tourangelle20%
- House of Macadamias12%
- Plant Guru9%
- Carlyle8%
- MacNut Oil5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -16.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top macadamia nut oil search terms
- macadamia oil41K/yr
- macadamia nut oil34K/yr
- macadamia oil for hair12K/yr
- macadamia hair oil16K/yr
- macadamia oil for skin3K/yr
- macadamia oil for cooking3K/yr
- macadamia healing oil spray4K/yr
- macadamia healing oil treatment3K/yr
- aceite de nuez de macadamia2K/yr
Top macadamia nut oil products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
La Tourangelle Virgin Macadamia Oil High Smoke Point for Cooking Saut Stir-Fry Roasting Baking Face and Hair Buttery Mild Taste Cold-Pressed 8.45 fl oz
La Tourangelle$8.664.6★15 rev
Macadamia Natural Oil Treatment Hair Oil for Dry Damaged Frizzy Hair 4.2 oz
Macadamia Natural Oil$27.404.6★1,476 rev
House of Macadamias Macadamia Oil Dark Glass Bottle Extra Virgin Cold-Pressed High Smoke Point 16.9 fl. oz. - 3rd Party Lab Tested 100% Pure Buttery Taste
House of Macadamias$26.584.6★247 rev
Carlyle Macadamia Nut Oil | 3 x 16 fl oz Bottles | Virgin Cold Pressed with Omega-9 | Food Grade for Cooking | Great for Hair and Skin | Vegetarian Non-GMO & Gluten Free
Carlyle$36.884.6★1,155 rev
Plant Guru Macadamia Nut Oil 4 fl. oz. Cold Pressed 100% Pure Natural Carrier Skin Face Body and Hair Moisturizer. Ideal for DIY Creams Lotions and Lip Balms
Plant Guru$7.214.6★136 rev
Newest
by launch date
Jindilli Pure Macadamia Oil-Australian Cold-Pressed Refined Filtered All-Natural Cruelty-Free-Travel Moisturizer for Hair Skin Nails Massag-Sensitive Skin Eczema Rosacea and Psoriasis-3.4 oz
Jindilli$9.9794 rev
Jindilli Farms Macadamia Nut Cooking Oil- Australian Pure Cold Pressed Unrefined Natural Cooking Oil High Smoke Point for Frying Non GMO Vegan Keto Friendly and Gluten Free (64 fl oz)
Jindilli Farms$49.41102 rev
Jindilli Farms Macadamia Nut Cooking Oil- Australian Pure Cold Pressed Oil Unrefined Natural High Smoke Point for Frying Non GMO Vegan Keto Friendly and Gluten Free (8.5 fl oz)
Jindilli Farms$14.42102 rev
Gourmanity Macadamia Nut Oil Cold Pressed from Premium South African Sources offers a Rich Buttery Flavor and is perfect for Frying Roasting and Drizzling. This Heart-Healthy Frying Oil is Cholesterol Free Vegan and suitable for Keto & Paleo diets packed with Monounsaturated Fats including Omega 3 6 & 9. 16.9 fl oz Bottle.
Gourmanity$19.75164 rev
La Tourangelle Virgin Macadamia Oil High Smoke Point for Cooking Saut Stir-Fry Roasting Baking Face and Hair Buttery Mild Taste Cold-Pressed 8.45 fl oz
La Tourangelle$8.6615 rev
Trending
90-day click momentum
Macadamia Natural Oil Healing Oil Treatment Nourishing Hair Oil for Shine & Frizz Control Sulfate & Paraben Free 0.34 oz
Macadamia Natural Oil$9.794.4★
Macadamia Natural Healing Oil Spray Lightweight Nourishing Hair Oil Mist for Shine Smoothness & Frizz Control 4.2 oz
Macadamia Natural Oil$28.054.6★
La Tourangelle Virgin Macadamia Oil High Smoke Point for Cooking Saut Stir-Fry Roasting Baking Face and Hair Buttery Mild Taste Cold-Pressed 8.45 fl oz
La Tourangelle$8.664.6★
Macadamia Natural Oil Treatment Hair Oil for Dry Damaged Frizzy Hair 4.2 oz
Macadamia Natural Oil$27.404.6★
Jindilli Pure Macadamia Oil-Australian Cold-Pressed Refined Filtered All-Natural Cruelty-Free-Travel Moisturizer for Hair Skin Nails Massag-Sensitive Skin Eczema Rosacea and Psoriasis-3.4 oz
Jindilli$9.974.3★
What buyers say about macadamia nut oil
What buyers praise and complain about, mined from review topics.What buyers love
“Better value than anything from the store”
“Excellent flavor”
“Best Macadamia oil out there”
“Tastes light, nutty and fresh- not heavy or rancid”
“Great to cook with”
“3 pack is good value”
“Mary C. I love this product fragrance as well as how it feels on my skin”
“feels very lightweight”
“Healthy choice for oil needs”
“Wonderful sweet flavor”
What buyers complain about
“Plus no fragrance as i am highly allergic to fragrance”
“1/4 of product leaked out during shipping”
“Not the same”
“it doesn't open”
“Just be aware that hair will look/feel greasy”
“Complete waste”
“Wish it werent so expensive”
“It was rancid when I opened it”
“Color of the label changed”
“The first two ingredients are silicone”
Top return reasons
Common questions
- Is macadamia nut oil profitable to sell on Amazon United States?
- The niche generates $227K/yr across 22 tracked products. 90-day search growth is -16.3%. Flapen's verdict: Worth a look (55/100).
- How competitive is the macadamia nut oil niche?
- 15 brands and 554 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 70% of demand.
- What do buyers complain about in macadamia nut oil?
- Top complaints mined from reviews: Smell, Leak-Proof, Advertised Vs Actual Product. The return rate is 0.4%.
- When does demand for macadamia nut oil peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the macadamia nut oil niche?
- Listings span $7.21–$53.89; the average listing price is $22.91 (sweet spot $15–$100). The average incumbent carries 536 reviews — the moat a new listing must climb.