Is macadamia hair mask profitable to sell on Amazon United States?

The niche generates $149K/yr across 14 tracked products. 90-day search growth is -14.7%. Flapen's verdict: Skip it (43/100).

How competitive is the macadamia hair mask niche?

3 brands and 42 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in macadamia hair mask?

Top complaints mined from reviews: Smell, Thickness, Functionality-Overall. The return rate is 0.9%.

What does it cost to enter the macadamia hair mask niche?

Listings span $8.57–$39.42; the average listing price is $23.81 (sweet spot $15–$100). The average incumbent carries 1,550 reviews — the moat a new listing must climb.

macadamia hair mask

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Avg price

Incredible$23.81

avg listing price — sweet spot $15–$100

Conversion

Great10.5%

search→purchase rate — share of searches ending in a sale

Price range

Great$8.57–$39.42

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay1,549.57

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$149K

$149K/yr · 60K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-14.7%

90-day search growth — must beat 0% to launch

Competition

Bad78%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, macadamia hair mask is a $149K/yr Amazon United States market (60K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 43/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

macadamia hair mask market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: $71K–$95K; units × avg price
Conversion rate: 10.5%
Avg BSR: #1,256
Page quality: 0%
Prime: 93%
Sponsored: 64%
Out of stock: 6.5%
Avg brand age: 94 months
Avg seller age: 150 days

Competition & brand share

The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

Macadamia Natural Oil81%
Macadamia Professional17%
Hair Chemist2%
Open — no brand owns it (0%)

Demand

Weekly Amazon search volume, last 36 weeks — -14.7% search growth over the last 90 days.

Open Trend

Top macadamia hair mask search terms

macadamia hair mask42K/yr -18.5%6.6% conv.
macadamia conditioner6K/yr +14.4%7.5% conv.
macadamia deep repair masque5K/yr -6.9%6.4% conv.
macadamia natural oil deep repair masque3K/yr -36.7%8.0% conv.
macadamia hair4K/yr +4.9%3.3% conv.

All search terms

Top macadamia hair mask products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Macadamia Natural Oil Deep Repair Masque Hydrating Deep Conditioning Hair Mask for Dry & Damaged Hair 8 oz Pack of 2

Macadamia Natural Oil$39.424.7★4,972 rev

Macadamia Natural Oil Deep Repair Masque 3.3 Fluid Ounce

Macadamia Natural Oil$13.094.7★4,972 rev

Macadamia Natural Oil Bond Repair Masque 8 Fluid Ounces - Helps Revive and Strengthen Overly Processed Damaged Hair with Fermented Aminoacids Argan Oil Sunflower Oil

Macadamia Natural Oil$23.174.4★100 rev

Macadamia Natural Oil Deep Repair Masque Revitalizing Hair Reconstructor for Dry & Damaged Hair Intensive Nourishing Hair Mask 16 fl oz

Macadamia Natural Oil$31.864.7★4,972 rev

Macadamia Professional Nourishing Repair Masque Deep Conditioning Hair Mask for Damaged Hair Care Frizz Control Shine Sulfate & Paraben Free Vegan 8 fl oz

Macadamia Professional$29.424.5★1,006 rev

Newest

by launch date

Macadamia Natural Oil Bond Repair Masque 8 Fluid Ounces - Helps Revive and Strengthen Overly Processed Damaged Hair with Fermented Aminoacids Argan Oil Sunflower Oil

Macadamia Natural Oil$23.17100 rev

3y ago

Macadamia Natural Oil Deep Repair Masque Revitalizing Hair Reconstructor for Dry & Damaged Hair Intensive Nourishing Hair Mask 16 fl oz

Macadamia Natural Oil$31.864,972 rev

8y ago

Macadamia Natural Oil Smoothing Conditioner - Daily Hair Conditioner Rinse for Frizz-Free Hair Paraben-Free & Color-Safe with Pump 33.8 fl oz

Macadamia Natural Oil$27.70509 rev

9y ago

Macadamia Natural Oil Deep Repair Masque Hydrating Deep Conditioning Hair Mask for Dry & Damaged Hair 8 oz Pack of 2

Macadamia Natural Oil$39.424,972 rev

9y ago

Hair Chemist Macadamia Deep Repair Masque 12 ounce

Hair Chemist$12.07821 rev

10y ago

What buyers say about macadamia hair mask

What buyers praise and complain about, mined from review topics.

What buyers love

Smell28%

“Really left my hair smelling and feeling nice”

Moist/Dry13%

“The best conditioner”

Quality-Overall9%

“Great product”

Hair Growth9%

“This did repair my hair”

Value For Money7%

“It's a million dollar product and it's affordable”

Advertised Vs Actual Product7%

“Correct product”

Animal Testing/Cruelty Free4%

“Excelente producto y es cruelty free”

Suitability Curly Hair4%

“Helped with the frizz”

Soft Feel4%

“it leaves my hair soft”

Brightness/Shine/Glow2%

“always leaves it with a lot of shine”

What buyers complain about

Smell31%

“The new smell is awful”

Thickness13%

“Make hair noticeably thicker”

Functionality-Overall13%

“it doesn't open”

Suitability Short Hair6%

“Not for my hair”

Hair Related6%

“As I was rinsing it out my hair started to tangle”

Leak-Proof6%

“The package was leaking and got all over my porch and hands”

Value For Money6%

“Wish it werent so expensive”

Top return reasons

Leak-Proof38%

Advertised Vs Actual Product11%

Size-Overall9%

Value For Money5%

Smell5%

Motor Power5%

Moist/Dry4%

Texture/Consistency-Overall4%

Oily/Greasy3%

Product Condition3%

Common questions

Is macadamia hair mask profitable to sell on Amazon United States?: The niche generates $149K/yr across 14 tracked products. 90-day search growth is -14.7%. Flapen's verdict: Skip it (43/100).
How competitive is the macadamia hair mask niche?: 3 brands and 42 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in macadamia hair mask?: Top complaints mined from reviews: Smell, Thickness, Functionality-Overall. The return rate is 0.9%.
What does it cost to enter the macadamia hair mask niche?: Listings span $8.57–$39.42; the average listing price is $23.81 (sweet spot $15–$100). The average incumbent carries 1,550 reviews — the moat a new listing must climb.