Is mac red lipstick profitable to sell on Amazon United States?

The niche generates $1.1M/yr across 49 tracked products. 9 of 9 products launched in the last 360 days are still selling. 90-day search growth is +4.9%. Flapen's verdict: Worth a look (55/100).

How competitive is the mac red lipstick niche?

8 brands and 322 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in mac red lipstick?

Top complaints mined from reviews: Color, Durability, Value For Money. The return rate is 1.4%.

When does demand for mac red lipstick peak?

Demand peaks in Nov–Dec; the busiest month runs 3.1× the quietest.

What does it cost to enter the mac red lipstick niche?

Listings span $1.34–$34.86; the average listing price is $22.77 (sweet spot $15–$100). The average incumbent carries 7,082 reviews — the moat a new listing must climb.

mac red lipstick

Worth a look

Shows a sweet-spot price point ($22.77 avg), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.

Avg price

Great$22.77

avg listing price — sweet spot $15–$100

Returns

Great1.4%

return rate — above 5% kills the launch gate

Market size

Great$1.1M

$1.1M/yr · 1.9M searches

Competition

Great36%

top-5 click share — an open shelf

Price range

Good$1.34–$34.86

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Okay+4.9%

90-day search growth — must beat 0% to launch

Conversion

Okay2.5%

search→purchase rate — share of searches ending in a sale

Review moat

Bad7,081.59

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad97%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, mac red lipstick is a $1.1M/yr Amazon United States market (1.9M searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 55/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

mac red lipstick market data

Units sold / yr: 40K–50K; avg 500–750/product
Revenue / yr: $911K–$1.1M; units × avg price
Conversion rate: 2.5%
Avg BSR: #257
Page quality: 0%
Prime: 100%
Sponsored: 78%
Out of stock: 2.8%
Avg brand age: 60 months
Avg seller age: 132 days

Competition & brand share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

Brands

8 rising

Sellers

322

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

36%

Top 20: 76%

Open market

MAC51%
Charlotte Tilbury30%
L'Oreal Paris11%
REVLON3%
Merit2%
MAYBELLINE1%
Open — no brand owns it (2 brands, 2%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +4.9% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 3.1×

Open Trend

Top mac red lipstick search terms

mac lipstick929K/yr +6.2%0.6% conv.
charlotte tilbury pillow talk289K/yr +21.2%5.7% conv.
mac lipsticks for women105K/yr -16.2%0.8% conv.
pillow talk lipstick charlotte tilbury62K/yr +12.2%6.3% conv.
loreal lip59K/yr -17.0%0.1% conv.
mac lipstick matte64K/yr +12.5%0.8% conv.
loreal color riche lipstick62K/yr -2.2%0.8% conv.
loreal paris lipstick55K/yr -7.6%0.9% conv.
pillow talk55K/yr -7.2%3.5% conv.
merit lipstick45K/yr -34.3%0.4% conv.

All search terms

Top mac red lipstick products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Mac Lipstick - Fresh Moroccan (Frost) -3g/0.1oz By Mac

MAC$24.794.5★1,469 rev

Charlotte Tilbury Matte Revolution Lipstick - Long Lasting Matte Lipstick Giftable Beauty Essential with Buildable Color & Lip-Loving Ingredients - Creamy Easy to Blend Formula - Pillow Talk Original

Charlotte Tilbury$31.984.4★2,643 rev

MAC MACximal Sleek Satin Lipstick Creme In Your Coffee 0.12 Ounces

MAC$22.004.3★41 rev

MAC Retro Matte Lipstick Ruby Woo 1 Count Multicolor 0.10 Ounce

MAC$24.804.6★2,424 rev

Charlotte Tilbury Lip Cheat Lip Liner Pencil - Creamy Fuller-Looking Lip Pencil with Jojoba Oil & Hyaluronic Acid - Waterproof Smudge-Proof & Transfer-Proof - 6H Wear - Pillow Talk

Charlotte Tilbury$23.204.3★1,131 rev

Newest

by launch date

Charlotte Tilbury Pillow Talk Blush Balm Lip Tint - Long-Lasting Buildable Sheer Tint with Peptides for Hydrated Blushed Looking Lips - 24 HR Hydration - Pillow Talk

Charlotte Tilbury$31.08194 rev

4mo ago

Charlotte Tilbury Matte Revolution Lipstick - Long Lasting Matte Lipstick Giftable Beauty Essential with Buildable Color & Lip-Loving Ingredients - Creamy Easy to Blend Formula - Pillow Talk Original

Charlotte Tilbury$31.982,643 rev

11mo ago

Charlotte Tilbury K.I.S.S.I.N.G Lipstick - Moisturizing & Hydrating Lipstick with Light-Diffusing Pigments for a Luminous Finish & Fuller-Looking Lips - Pillow Talk Fair

Charlotte Tilbury$34.86921 rev

11mo ago

MAC Ximal Silky Matte Lipstick - 624 Acting Natural (Warm toned light nude beige) .12 Oz / 3.5 g

MAC$22.7081 rev

11mo ago

Charlotte Tilbury Lip Cheat Lip Liner Pencil - Creamy Fuller-Looking Lip Pencil with Jojoba Oil & Hyaluronic Acid - Waterproof Smudge-Proof & Transfer-Proof - 6H Wear - Pillow Talk Fair

Charlotte Tilbury$24.371,131 rev

1y ago

What buyers say about mac red lipstick

What buyers praise and complain about, mined from review topics.

What buyers love

Color46%

“Color match”

Soft Feel9%

“Goes on smooth”

Moist/Dry6%

“very hydrating”

Quality-Overall5%

“High quality lipstick”

Value For Money4%

“GREAT PRICE”

Durability3%

“Durable”

Ease Of Application2%

“Great application”

Texture/Consistency-Overall2%

“smooth texture”

Advertised Vs Actual Product2%

“Just What I Wanted”

Suitability Combination Skin1%

“And my favorite thing is its for FAIR skin”

What buyers complain about

Color20%

“Terrible color”

Durability11%

“Breaks extremely easy”

Value For Money8%

“Kind of expensive”

Moist/Dry7%

“No moisture”

Smell7%

“has strong unpleasant odor”

Quality-Overall4%

“No Quality Control, couldn't use”

Advertised Vs Actual Product3%

“Nothing Like the Picture”

Product Condition3%

“PRODUCT WAS USED”

Size-Overall2%

“Small tube”

Texture/Consistency-Overall2%

“The texture is less desirable”

Top return reasons

Color65%

Advertised Vs Actual Product10%

Product Condition5%

Moist/Dry4%

Smell3%

Functionality-Overall2%

Value For Money2%

Defective Material/Parts2%

Size-Overall2%

Texture/Consistency-Overall1%

Common questions

Is mac red lipstick profitable to sell on Amazon United States?: The niche generates $1.1M/yr across 49 tracked products. 9 of 9 products launched in the last 360 days are still selling. 90-day search growth is +4.9%. Flapen's verdict: Worth a look (55/100).
How competitive is the mac red lipstick niche?: 8 brands and 322 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 97% of demand.
What do buyers complain about in mac red lipstick?: Top complaints mined from reviews: Color, Durability, Value For Money. The return rate is 1.4%.
When does demand for mac red lipstick peak?: Demand peaks in Nov–Dec; the busiest month runs 3.1× the quietest.
What does it cost to enter the mac red lipstick niche?: Listings span $1.34–$34.86; the average listing price is $22.77 (sweet spot $15–$100). The average incumbent carries 7,082 reviews — the moat a new listing must climb.

mac red lipstick

mac red lipstick market data

Competition & brand share

Demand & seasonality

Top mac red lipstick search terms

Top mac red lipstick products on Amazon

Top sellers

Newest

Trending

What buyers say about mac red lipstick

What buyers love

What buyers complain about

Top return reasons

Common questions

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