Mac Red Lipstick

Shoppers searched for this 1.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.

Searches, last 12 months

1.9M

Growth, 90 days vs prior 90

+4.9%

Conversion, latest week

2.5%

Market size, estimated

$1.1Ma year

Peak month

December3.1× the quietest month

Top search term

mac lipstick929K searches a year

Listings sell for $22.77 on average, from $1.34 to $34.86. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 500 to 750 of them. At $22.77 that is $11K to $17K a year per listing.

Average price

$22.77inside the $15 to $100 sweet spot

Price range

$1.34–$34.86

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

500–750

Revenue per listing a year

$11K–$17K

Returns

1.4%of orders · Amazon United States median 2.1%

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #257 within Lips. It carries 7,082 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

78%

Prime listings

100%

Out of stock, average day

2.8%

Average rank

#257in Lips

Average rating

4.43 starsAmazon United States average 4.42 stars

Average reviews

7,082per listing

Listings tracked

49

9 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months

9

Successful launches

9Amazon's first-year sales bar

Average brand age

60 months