mac mehr lipstick
Skip itA small market ($27K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$24.75avg listing price — sweet spot $15–$100
Price range
Great$5.75–$78.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.7%return rate — above 5% kills the launch gate
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+6.7%90-day search growth — must beat 0% to launch
Review moat
Bad10,017.02avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Brand share
Bad96%top-5 brand share — brand-locked demand
Market size
Bad$27K$27K/yr · 113K searches
According to Flapen's Amazon United States niche tracking, mac mehr lipstick is a $27K/yr Amazon United States market (113K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 42/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
mac mehr lipstick market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $37K–$50K
- units × avg price
- Conversion rate
- 1.0%
- Avg BSR
- #969
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 61%
- Out of stock
- 8.7%
- Avg brand age
- 61 months
- Avg seller age
- 135 days
Competition & brand share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
9 rising
Sellers
234
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
46%
Top 20: 83%
Open market
3%
- MAC82%
- REVLON5%
- Charlotte Tilbury4%
- e.l.f.2%
- MAYBELLINE2%
- L'Oreal Paris2%
- Open — no brand owns it (3 brands, 3%)
Top mac mehr lipstick search terms
- mac mehr lipstick19K/yr
- mac lipstick set31K/yr
- mac mini lipstick22K/yr
- mac mehr9K/yr
- mac lipstick mehr6K/yr
- mac lipstick mini8K/yr
- mac mini lipstick set8K/yr
- mini mac lipstick6K/yr
- mehr mac lipstick4K/yr
Top mac mehr lipstick products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MAC MACximal Silky Matte Lipstick Mini Mehr 0.06 Ounces
MAC$14.794.8★16 rev
MAC by Make-Up Artist Cosmetics Lipstick Mini - Mehr (Matte) -1.8g/0.06oz
MAC$22.043.9★31 rev
MAC MAC Cosmetics Holiday Exclusive Wildest Gleams Mini Lustreglass Lipstick Trio: Brights - Posh Pit No Photos and TNTeaser
MAC$35.005.0★1 rev
MAC Cosmetics Limited Edition Golden Girls Miniature Lustreglass Lipstick Vault x 12 - Vault and 12 Mini Lipsticks - Travel Size
MAC$78.134.8★37 rev
Charlotte Tilbury Iconic Hollywood Lip Trio - Limited-Edition Lipstick Gift Set Featuring K.I.S.S.I.N.G Shades - Moisturizing Flattering Travel Size Lipsticks
Charlotte Tilbury$31.964.4★921 rev
Newest
by launch date
MAC MAC Cosmetics Holiday Exclusive Wildest Gleams Mini Lustreglass Lipstick Trio: Classics - Spice It Up Thanks its MAC and Business Casual
MAC$41.440 rev
MAC MAC Cosmetics Holiday Exclusive Wildest Gleams Mini Lustreglass Lipstick Trio: Brights - Posh Pit No Photos and TNTeaser
MAC$35.001 rev
MAC Cosmetics Holiday Exclusive Cosmic Kiss Mini Lustreglass Lipstick and Lipglass Duo Set - Syrup/Nymphette
MAC$32.531 rev
Maybelline Serum Lipstick Hydrating Lip Makeup with 8HRs of Lip Plumping Moisture with Hyaluronic Acid + Oil Blend Scuse Me (Midtone Caramel Brown Matte)
MAYBELLINE$7.712,121 rev
MAC Cosmetics Holiday Exclusive Less Is Bore 6 Piece Gift Set 5 Full-Size MACximal Silky Matte Lipsticks + Purple Makeup Bag
MAC$73.470 rev
Trending
90-day click momentumMAC MAC Cosmetics Holiday Exclusive Wildest Gleams Mini Lustreglass Lipstick Trio: Classics - Spice It Up Thanks its MAC and Business Casual
MAC$41.440.0★
Mini Matte Lipstick - 617 Velvet Teddy by MAC for Women - 0.06 oz Lipstick
MAC$24.504.0★
MAC MACximal Silky Matte Lipstick Mini Mehr 0.06 Ounces
MAC$14.794.8★
MAC MAC Cosmetics Holiday Exclusive Wildest Gleams Mini Lustreglass Lipstick Trio: Brights - Posh Pit No Photos and TNTeaser
MAC$35.005.0★
Maybelline Serum Lipstick Hydrating Lip Makeup with 8HRs of Lip Plumping Moisture with Hyaluronic Acid + Oil Blend Scuse Me (Midtone Caramel Brown Matte)
MAYBELLINE$7.714.4★
What buyers say about mac mehr lipstick
What buyers praise and complain about, mined from review topics.What buyers love
“Color is pretty”
“Goes on smooth”
“Great moisturizer”
“High quality lipstick”
“worth it”
“Stays on well”
“Great application”
“The texture is actually very nice”
“As advertised”
“Great coverage”
What buyers complain about
“Terrible color”
“Too dry”
“Doesnt last”
“looks expensive”
“Bad Quality”
“Too long”
“with a very synthetic perfumey-ness”
“Nothing Like the Picture”
“It came used”
“It was a little too Bright”
Top return reasons
Common questions
- Is mac mehr lipstick profitable to sell on Amazon United States?
- The niche generates $27K/yr across 41 tracked products. 8 of 11 products launched in the last 360 days are still selling. 90-day search growth is +6.7%. Flapen's verdict: Skip it (42/100).
- How competitive is the mac mehr lipstick niche?
- 9 brands and 234 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in mac mehr lipstick?
- Top complaints mined from reviews: Color, Moist/Dry, Durability. The return rate is 1.7%.
- What does it cost to enter the mac mehr lipstick niche?
- Listings span $5.75–$78.13; the average listing price is $24.75 (sweet spot $15–$100). The average incumbent carries 10,017 reviews — the moat a new listing must climb.