Mac Makeup Brushes
FailShoppers spend an estimated $33K a year here, so Mac Makeup Brushes is a Fail.
- Flapen Score
- 43 / 100Ranks 7,421 of 10,978 Beauty & Personal Care niches · −5 vs the category median of 4843
- Market size
- $33K/yr76K searches / yr
- 90-day growth
- -15.1%search demand this quarter
- Competition
- 32%top-5 click share · 15 brands · 121 sellers
Flapen Score
Mac Makeup Brushes against its category
The dotted line is the Beauty & Personal Care average. Past it, Mac Makeup Brushes is stronger. Inside it, weaker.
Market
The Mac Makeup Brushes market on Amazon at a glance
Shoppers on Amazon United States searched for Mac Makeup Brushes 76K times last year and spent an estimated $33K. The top 5 brands take 86% of clicks. Demand peaks in Dec. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 1.5% of those searches ended in a purchase.
Shoppers searched for this 76K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -15.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $33K a year.
- Searches, last 12 months
- 76K
- Growth, 90 days vs prior 90
- -15.1%
- Conversion, latest week
- 1.5%
- Market size, estimated
- $33Ka year
- Peak month
- December2.4× the quietest month
- Top search term
- mac makeup brushes27K searches a year
02 · Price
A sale here is worth $28.89.
Listings sell for $28.89 on average, from $4.56 to $115.99. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $28.89 that is $0 to $3K a year per listing.
- Average price
- $28.89inside the $15 to $100 sweet spot
- Price range
- $4.56–$115.99
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 1.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
57% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #431 within Makeup Brushes & Tools. It carries 7,513 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 57%
- Prime listings
- 80%
- Out of stock, average day
- 4.9%
- Average rank
- #431in Makeup Brushes & Tools
- Average rating
- 4.55 starsAmazon United States average 4.42 stars
- Average reviews
- 7,513per listing
- Listings tracked
- 49
04 · Newcomers
4 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.
- Launched, last 12 months
- 4
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 61 months
Products
Top Mac Makeup Brushes products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 32% of clicks. An open shelf where new products get seen.
Brands
15 rising
Sellers
121
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
32%
Top 20: 74%
Open market
11%
- Brand 158%
- Brand 210%
- Brand 38%
- Brand 46%
- Brand 53%
- Brand 63%
- Open — no brand owns it (9 brands, 11%)
Demand
Mac Makeup Brushes search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.4×
Search terms
Top Mac Makeup Brushes search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- mac makeup brushes27K/yr
- mac brushes16K/yr
- mac brush set8K/yr
- mac brushes for makeup11K/yr
- mac brush6K/yr
- mac makeup brushes set5K/yr
- mac makeup brush set3K/yr
Reviews and returns
What reviews say buyers love and hate about Mac Makeup Brushes
We read the reviews and the return reasons for every product selling here.
“Very cheap & flimsy quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mac Makeup Brushes questions
Answered from the same tracked data.









