mac makeup brushes
Skip itA small market ($33K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$28.89avg listing price — sweet spot $15–$100
Returns
Great1.5%return rate — above 5% kills the launch gate
Competition
Great32%top-5 click share — an open shelf
Price range
Great$4.56–$115.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Review moat
Bad7,513.08avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-15.1%90-day search growth — must beat 0% to launch
Market size
Bad$33K$33K/yr · 76K searches
According to Flapen's Amazon United States niche tracking, mac makeup brushes is a $33K/yr Amazon United States market (76K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Dec. Verdict: Skip it — 43/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
mac makeup brushes market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $43K–$58K
- units × avg price
- Conversion rate
- 1.5%
- Avg BSR
- #431
- Page quality
- 0%
- Prime
- 80%
- Sponsored
- 57%
- Out of stock
- 4.9%
- Avg brand age
- 61 months
- Avg seller age
- 147 days
Competition & brand share
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.Brands
15 rising
Sellers
121
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
32%
Top 20: 74%
Open market
11%
- MAC58%
- BS-MALL10%
- e.l.f.8%
- LAURA GELLER NEW YORK6%
- Bueart Design3%
- DUcare3%
- Open — no brand owns it (9 brands, 11%)
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — -15.1% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.4×
Top mac makeup brushes search terms
- mac makeup brushes27K/yr
- mac brushes16K/yr
- mac brush set8K/yr
- mac brushes for makeup11K/yr
- mac brush6K/yr
- mac makeup brushes set5K/yr
- mac makeup brush set3K/yr
Top mac makeup brushes products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mac 190 Foundation Brush
MAC$27.374.6★45 rev
MAC 195 Synthetic Concealer Brush
MAC$22.334.5★45 rev
MAC Brush Of Snow Essential Brush Kit
MAC$44.504.8★40 rev
BS-MALL Makeup Brush Set 18 Pcs Professional Foundation Powder Concealers Eyeshadow Blush Synthetic Makeup Brushes with Labeled instruction Black Case Upgraded Version
BS-MALL$10.704.6★59,504 rev
MAC Brushes - #231 Eye Shadow Brush (Eyes) - -
MAC$34.770.0★0 rev
Newest
by launch date
LAURA GELLER NEW YORK The Brush Vault - Ultimate Limited Edition Makeup Brush Collection - Includes Ten Must-Have Makeup Brushes for Mature Skin Makeup Application - 10 Count
LAURA GELLER NEW YORK$61.56281 rev
BS-MALL Professional Makeup Brush Set with Travel Case Soft Synthetic Face & Eye Brushes for Foundation Concealer Powder Blush & Eyeshadow for Beginners Beauty Enthusiasts & Makeup Artists 18PCS
BS-MALL$21.6159,504 rev
LAURA GELLER NEW YORK Cosmetic Professional Makeup Brushes - Cruelty-Free - 05 Full Face Brush Set 5pc
LAURA GELLER NEW YORK$30.50622 rev
MAANGE 20 Pcs Makeup Brushes with Gift Box Double-End Multi-functional Makeup Brushes for Blending Liquid Powder Concealer Cream Blush Buffe CoffeeBrown
MAANGE$29.871,052 rev
MAC Golden Touch Mini Brush Kit 5 Piece Set
MAC$42.3427 rev
Trending
90-day click momentumMAC Brushes - #231 Eye Shadow Brush (Eyes) - -
MAC$34.770.0★
Mac Professional Brush 263 Small Angle Eye Brush Pack of 1
MAC$35.804.0★
BS-MALL Professional Makeup Brush Set with Travel Case Soft Synthetic Face & Eye Brushes for Foundation Concealer Powder Blush & Eyeshadow for Beginners Beauty Enthusiasts & Makeup Artists 18PCS
BS-MALL$21.614.6★
e.l.f. Professional Set of 12 Makeup Brushes Pro-Worthy Makeup Brushes For A Flawless Full-Face Application Vegan & Cruelty-Free
e.l.f.$12.814.6★
e.l.f. Flawless Face Kit 6-Piece Brush Collection Brushes For Face Eyes & Brows Vegan & Cruelty-Free
e.l.f.$15.564.7★
What buyers say about mac makeup brushes
What buyers praise and complain about, mined from review topics.What buyers love
“Wonderful quality set”
“Smooth brush”
“Its soft”
“Excellent value”
“holding up well”
“Easy to handle”
“Flawless application”
“they are the perfect size”
“Great for cleaning Lego sets”
“As advertised”
What buyers complain about
“Very cheap & flimsy quality”
“Came apart”
“They are somehow shorter than they originally were”
“No smell”
“not super soft”
“overpriced”
“not this brush”
“Not dense at all, very flimsy”
“Its just not functional for a daily basis”
“Not good coverage”
Top return reasons
Common questions
- Is mac makeup brushes profitable to sell on Amazon United States?
- The niche generates $33K/yr across 49 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -15.1%. Flapen's verdict: Skip it (43/100).
- How competitive is the mac makeup brushes niche?
- 15 brands and 121 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 86% of demand.
- What do buyers complain about in mac makeup brushes?
- Top complaints mined from reviews: Quality-Overall, Durability, Size-Overall. The return rate is 1.5%.
- When does demand for mac makeup brushes peak?
- Demand peaks in Dec; the busiest month runs 2.4× the quietest.
- What does it cost to enter the mac makeup brushes niche?
- Listings span $4.56–$115.99; the average listing price is $28.89 (sweet spot $15–$100). The average incumbent carries 7,513 reviews — the moat a new listing must climb.