Mac Makeup Brushes
FailShoppers spend an estimated $33K a year here, so Mac Makeup Brushes is a Fail.
- Flapen Score
- 43 / 100Ranks 7,421 of 10,978 Beauty & Personal Care niches · −5 vs the category median of 4843
- Market size
- $33K/yr76K searches / yr
- 90-day growth
- -15.1%search demand this quarter
- Competition
- 32%top-5 click share · 15 brands · 121 sellers
Flapen Score
Mac Makeup Brushes against its category
The dotted line is the Beauty & Personal Care average. Past it, Mac Makeup Brushes is stronger. Inside it, weaker.
Market
The Mac Makeup Brushes market on Amazon at a glance
Shoppers on Amazon United States searched for Mac Makeup Brushes 76K times last year and spent an estimated $33K. The top 5 brands take 86% of clicks. Demand peaks in Dec. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 1.5% of those searches ended in a purchase.
Shoppers searched for this 76K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -15.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $33K a year.
- Searches, last 12 months
- 76K
- Growth, 90 days vs prior 90
- -15.1%
- Conversion, latest week
- 1.5%
- Market size, estimated
- $33Ka year
- Peak month
- December2.4× the quietest month
- Top search term
- mac makeup brushes27K searches a year
02 · Price
A sale here is worth $28.89.
Listings sell for $28.89 on average, from $4.56 to $115.99. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $28.89 that is $0 to $3K a year per listing.
- Average price
- $28.89inside the $15 to $100 sweet spot
- Price range
- $4.56–$115.99
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 1.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
57% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #431 within Makeup Brushes & Tools. It carries 7,513 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 57%
- Prime listings
- 80%
- Out of stock, average day
- 4.9%
- Average rank
- #431in Makeup Brushes & Tools
- Average rating
- 4.55 starsAmazon United States average 4.42 stars
- Average reviews
- 7,513per listing
- Listings tracked
- 49
04 · Newcomers
4 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.
- Launched, last 12 months
- 4
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 61 months
Products
Top Mac Makeup Brushes products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Mac 190 Foundation Brush
- Price
- $27.37
- Rating
- 4.6/5
- Reviews
- 45
- Age
- 12y ago

MAC 195 Synthetic Concealer Brush
- Price
- $22.33
- Rating
- 4.5/5
- Reviews
- 45
- Age
- 9y ago

MAC Brush Of Snow Essential Brush Kit
- Price
- $44.50
- Rating
- 4.8/5
- Reviews
- 40
- Age
- 2y ago

BS-MALL Makeup Brush Set 18 Pcs Professional Foundation Powder Concealers Eyeshadow Blush Synthetic Makeup Brushes with Labeled instruction Black Case Upgraded Version
- Price
- $10.70
- Rating
- 4.6/5
- Reviews
- 59,504
- Age
- 7y ago

MAC Brushes - #231 Eye Shadow Brush (Eyes) - -
- Price
- $34.77
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 14y ago
Trending
estimated 90-day click momentum
MAC Brushes - #231 Eye Shadow Brush (Eyes) - -
- Price
- $34.77
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 14y ago

Mac Professional Brush 263 Small Angle Eye Brush Pack of 1
- Price
- $35.80
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 2y ago

BS-MALL Professional Makeup Brush Set with Travel Case Soft Synthetic Face & Eye Brushes for Foundation Concealer Powder Blush & Eyeshadow for Beginners Beauty Enthusiasts & Makeup Artists 18PCS
- Price
- $21.61
- Rating
- 4.6/5
- Reviews
- 59,504
- Age
- 11mo ago

e.l.f. Professional Set of 12 Makeup Brushes Pro-Worthy Makeup Brushes For A Flawless Full-Face Application Vegan & Cruelty-Free
- Price
- $12.81
- Rating
- 4.6/5
- Reviews
- 3,352
- Age
- 17y ago

e.l.f. Flawless Face Kit 6-Piece Brush Collection Brushes For Face Eyes & Brows Vegan & Cruelty-Free
- Price
- $15.56
- Rating
- 4.7/5
- Reviews
- 1,154
- Age
- 2y ago
Newest
by launch date
LAURA GELLER NEW YORK The Brush Vault - Ultimate Limited Edition Makeup Brush Collection - Includes Ten Must-Have Makeup Brushes for Mature Skin Makeup Application - 10 Count
- Price
- $61.56
- Rating
- 4.5/5
- Reviews
- 281
- Age
- 10mo ago

BS-MALL Professional Makeup Brush Set with Travel Case Soft Synthetic Face & Eye Brushes for Foundation Concealer Powder Blush & Eyeshadow for Beginners Beauty Enthusiasts & Makeup Artists 18PCS
- Price
- $21.61
- Rating
- 4.6/5
- Reviews
- 59,504
- Age
- 11mo ago

LAURA GELLER NEW YORK Cosmetic Professional Makeup Brushes - Cruelty-Free - 05 Full Face Brush Set 5pc
- Price
- $30.50
- Rating
- 4.7/5
- Reviews
- 622
- Age
- 11mo ago

MAANGE 20 Pcs Makeup Brushes with Gift Box Double-End Multi-functional Makeup Brushes for Blending Liquid Powder Concealer Cream Blush Buffe CoffeeBrown
- Price
- $29.87
- Rating
- 4.6/5
- Reviews
- 1,052
- Age
- 1y ago

MAC Golden Touch Mini Brush Kit 5 Piece Set
- Price
- $42.34
- Rating
- 4.7/5
- Reviews
- 27
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 32% of clicks, no more. An open shelf where new products get seen.
Brands
15 rising
Sellers
121
Est. top-5 brand share
86%
Top 20: 100%
Est. top-5 click share
32%
Top 20: 74%
Open market
11%
- MAC58%
- BS-MALL10%
- e.l.f.8%
- LAURA GELLER NEW YORK6%
- Bueart Design3%
- DUcare3%
- Open — no brand owns it (9 brands, 11%)
Demand
Mac Makeup Brushes search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.4×
Search terms
Top Mac Makeup Brushes search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- mac makeup brushes27K/yr
- mac brushes16K/yr
- mac brush set8K/yr
- mac brushes for makeup11K/yr
- mac brush6K/yr
- mac makeup brushes set5K/yr
- mac makeup brush set3K/yr
Reviews and returns
What reviews say buyers love and hate about Mac Makeup Brushes
We read the reviews and the return reasons for every product selling here.
“Very cheap & flimsy quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mac Makeup Brushes questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









