mac lip liner
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Great$16.43avg listing price — sweet spot $15–$100
Price range
Good$2.17–$28.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$245K$245K/yr · 518K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Growth
Okay+1.5%90-day search growth — must beat 0% to launch
Review moat
Bad6,327.59avg incumbent reviews — the moat a new listing must climb
Brand share
Bad99%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, mac lip liner is a $245K/yr Amazon United States market (518K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Aug–Sep–Oct–Nov. Verdict: Skip it — 41/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
mac lip liner market data
- Units sold / yr
- 13K–15K
- avg 250–500/product
- Revenue / yr
- $205K–$246K
- units × avg price
- Conversion rate
- 2.9%
- Avg BSR
- #111
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 77%
- Out of stock
- 1.9%
- Avg brand age
- 66 months
- Avg seller age
- 131 days
Competition & brand share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
6 rising
Sellers
129
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
67%
Top 20: 98%
Open market
0%
- MAC62%
- NYX PROFESSIONAL MAKEUP32%
- Rimmel2%
- e.l.f.1%
- Generic1%
- wet n wild1%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +1.5% search growth over the last 90 days.Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 3.8×
Top mac lip liner search terms
- mac lip liner254K/yr
- mac chestnut lip liner pencil54K/yr
- nyx line loud lip liner35K/yr
- mac lip pencil25K/yr
- mac lip liner chestnut22K/yr
- mac lipliner16K/yr
- nyx loud lip liner10K/yr
- lip liner mac13K/yr
- nyx rebel kind lip liner13K/yr
- mac chestnut lip liner16K/yr
Top mac lip liner products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MAC Lip Pencil Chestnut 1 Count
MAC$24.524.7★677 rev
NYX PROFESSIONAL MAKEUP Line Loud Lip Liner Longwear and Pigmented Lip Pencil with Jojoba Oil & Vitamin E - Rebel Kind (Chocolate Brown)
NYX PROFESSIONAL MAKEUP$7.624.4★7,572 rev
MAC Lip Pencil Lipliner Root For Me! 0.05 Ounces
MAC$22.684.5★37 rev
NYX PROFESSIONAL MAKEUP Slim Lip Pencil Long-Lasting Creamy Lip Liner - Espresso
NYX PROFESSIONAL MAKEUP$5.464.5★52,571 rev
M.A.C Lip Pencil Spice 1 Count
MAC$24.374.6★570 rev
Newest
by launch date
NYX PROFESSIONAL MAKEUP Matte Suede Lip Liner Velvety-Smooth Long-Lasting Formula For A Defined Lip Makeup Look - The OG Brew (Brown)
NYX PROFESSIONAL MAKEUP$5.605,862 rev
MAC Lip Pencil - Cool spice (Deep brown mauve) .05 Oz/ 1.45g
MAC$27.3514 rev
12-Piece Brown Tone Lip Liner Pencil Set Assorted Colors
Generic$10.06347 rev
MAC Lip Pencil Lipliner Root For Me! 0.05 Ounces
MAC$22.6837 rev
e.l.f. Cream Glide Lip Liner Highly-Pigmented Pencil For Shaping & Sculpting Lips Semi-Matte Finish Vegan & Cruelty-Free Dark Cocoa
e.l.f.$2.7718,575 rev
Trending
90-day click momentum
NYX PROFESSIONAL MAKEUP Suede Matte Lip Liner Velvety-Smooth Long-Lasting Formula For A Defined Lip Makeup Look - Cold Brew (Brown)
NYX PROFESSIONAL MAKEUP$6.124.6★
NYX PROFESSIONAL MAKEUP Line Loud Lip Liner Longwear and Pigmented Lip Pencil with Jojoba Oil & Vitamin E - Sassy
NYX PROFESSIONAL MAKEUP$7.834.4★
MAC Lip Pencil - Cool spice (Deep brown mauve) .05 Oz/ 1.45g
MAC$27.354.7★
MAC Lip Pencil - BOLDLY BARE by MAC
MAC$24.744.5★
MAC Lip Pencil Chestnut 1 Count
MAC$24.524.7★
What buyers say about mac lip liner
What buyers praise and complain about, mined from review topics.What buyers love
“Variety of colors”
“Super soft”
“Definitely worth the price”
“very high quality lasting”
“ease of application”
“lasts, quality”
“It goes on very easy”
“amazing texture”
“As described”
“On my fair, cool-toned skin, it works beautifully as either a slightly deeper definition or blended out for a softer, more natural look”
What buyers complain about
“color too dark”
“Breaks easily”
“Waste of money”
“clean lips doesn't work on moisturized lips”
“They smudge quickly and disappear”
“ordered 2 and one appeared used”
“Darker than advertised”
“The pencil just got smaller and smaller and ended up completely unusable”
“it's not the best”
“making it impossible to use”
Top return reasons
Common questions
- Is mac lip liner profitable to sell on Amazon United States?
- The niche generates $245K/yr across 22 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +1.5%. Flapen's verdict: Skip it (41/100).
- How competitive is the mac lip liner niche?
- 6 brands and 129 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in mac lip liner?
- Top complaints mined from reviews: Color, Durability, Value For Money. The return rate is 0.4%.
- When does demand for mac lip liner peak?
- Demand peaks in Aug–Sep–Oct–Nov; the busiest month runs 3.8× the quietest.
- What does it cost to enter the mac lip liner niche?
- Listings span $2.17–$28.40; the average listing price is $16.43 (sweet spot $15–$100). The average incumbent carries 6,328 reviews — the moat a new listing must climb.