Mac Lip Liner

Shoppers searched for this 518K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +1.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $245K a year.

Searches, last 12 months

518K

Growth, 90 days vs prior 90

+1.5%

Conversion, latest week

2.9%

Market size, estimated

$245Ka year

Peak month

November3.8× the quietest month

Top search term

mac lip liner254K searches a year

Listings sell for $16.43 on average, from $2.17 to $28.40. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $16.43 that is $4K to $8K a year per listing.

Average price

$16.43inside the $15 to $100 sweet spot

Price range

$2.17–$28.40

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

250–500

Revenue per listing a year

$4K–$8K

Returns

0.4%of orders · Amazon United States median 2.1%

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #111 within Lips. It carries 6,328 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

77%

Prime listings

100%

Out of stock, average day

1.9%

Average rank

#111in Lips

Average rating

4.53 starsAmazon United States average 4.42 stars

Average reviews

6,328per listing

Listings tracked

22

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

66 months