Is mac lip gloss clear profitable to sell on Amazon United States?

The niche generates $306K/yr across 31 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +1.1%. Flapen's verdict: Worth a look (50/100).

How competitive is the mac lip gloss clear niche?

8 brands and 240 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in mac lip gloss clear?

Top complaints mined from reviews: Adhesion/Stickiness, Value For Money, Thickness. The return rate is 0.6%.

When does demand for mac lip gloss clear peak?

Demand peaks in Jan–Feb–Dec; the busiest month runs 3.1× the quietest.

What does it cost to enter the mac lip gloss clear niche?

Listings span $3.75–$32.80; the average listing price is $20.39 (sweet spot $15–$100). The average incumbent carries 14,617 reviews — the moat a new listing must climb.

mac lip gloss clear

Worth a look

Shows low returns (0.6%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Avg price

Great$20.39

avg listing price — sweet spot $15–$100

Price range

Good$3.75–$32.80

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Conversion

Good4.7%

search→purchase rate — share of searches ending in a sale

Market size

Good$306K

$306K/yr · 317K searches

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+1.1%

90-day search growth — must beat 0% to launch

Review moat

Bad14,616.71

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad97%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, mac lip gloss clear is a $306K/yr Amazon United States market (317K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Worth a look — 50/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

mac lip gloss clear market data

Units sold / yr: 13K–15K; avg 250–500/product
Revenue / yr: $255K–$306K; units × avg price
Conversion rate: 4.7%
Avg BSR: #528
Page quality: 0%
Prime: 97%
Sponsored: 77%
Out of stock: 0.0%
Avg brand age: 53 months
Avg seller age: 130 days

Competition & brand share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 rising

Sellers

240

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

50%

Top 20: 88%

Open market

MAC61%
e.l.f.13%
NYX PROFESSIONAL MAKEUP8%
BYUP8%
Cherimoya7%
REVLON1%
Open — no brand owns it (2 brands, 2%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +1.1% search growth over the last 90 days.

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 3.1×

Open Trend

Top mac lip gloss clear search terms

mac lip gloss132K/yr -0.0%2.4% conv.
mac lipglass46K/yr +0.2%2.5% conv.
mac lipgloss19K/yr +19.8%1.9% conv.
mac lip glass21K/yr +7.0%2.2% conv.
elf clear lip gloss17K/yr -13.9%11.8% conv.
mac clear lip gloss11K/yr -2.3%3.8% conv.
mac gloss8K/yr +17.7%1.9% conv.
mac lip gloss for women8K/yr +10.4%3.0% conv.
elf lip gloss clear10K/yr -16.5%8.9% conv.
mac lipglass lip gloss6K/yr +12.5%2.5% conv.

All search terms

Top mac lip gloss clear products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

MAC Lipglass Brillant - 321 Dreamy (.10 Fl Oz)

MAC$30.895.0★28 rev

MAC Lipglass Lip Gloss Oh Baby for Women 0.7 Oz Multi 1 Count

MAC$24.004.7★626 rev

M.a.c MAC Clear Lipglass Lip Gloss Clear Unboxed

BYUP$30.624.5★53 rev

e.l.f. Glow Reviver Lip Oil Nourishing Tinted Lip Oil For A High-shine Finish Infused With Jojoba Oil Vegan & Cruelty-free Crystal Clear

e.l.f.$8.684.6★29,517 rev

Cherimoya MAX Makeup Clear Lip Polish (2 Pieces)

Cherimoya$6.024.5★1,819 rev

Newest

by launch date

MAC Lipglass Air Non-sticky Gloss - 220 Zephyr (Clear) .17 Fl Oz / 5 ml

MAC$24.164 rev

11mo ago

MAC Lipglass Brillant - 321 Dreamy (.10 Fl Oz)

MAC$30.8928 rev

1y ago

MAC Cosmetics Lipglass Air Non-Sticky Lip Gloss Frosting 5ml 1 Glass-Like Shine

MAC$22.147 rev

1y ago

NYX PROFESSIONAL MAKEUP Butter Gloss Bling Lip Gloss Non Sticky and Shiny Vegan Lip Makeup - Bring The Bling

NYX PROFESSIONAL MAKEUP$5.65125,229 rev

2y ago

e.l.f. Glow Reviver Lip Oil Nourishing Tinted Lip Oil For A High-shine Finish Infused With Jojoba Oil Vegan & Cruelty-free Crystal Clear

e.l.f.$8.6829,517 rev

2y ago

What buyers say about mac lip gloss clear

What buyers praise and complain about, mined from review topics.

What buyers love

Moist/Dry17%

“Great hydration”

Soft Feel14%

“Its soft”

Brightness/Shine/Glow11%

“Great shine”

Quality-Overall9%

“Good quality”

Color6%

“the color is beautiful”

Value For Money6%

“Worth the money”

Ease Of Application4%

“awesome applicator”

Adhesion/Stickiness4%

“Sticky”

Smell3%

“no weird smell”

Thickness3%

“Lasts for hours and so thick, I LOVE it”

What buyers complain about

Adhesion/Stickiness12%

“During the day the stickiness can be annoying”

Value For Money11%

“Not Worth the Price”

Thickness6%

“It comes out too thick and its sticky”

Smell6%

“Scent & Flavor Too Strong”

Moist/Dry6%

“Didnt find this hydrating”

Durability5%

“Broke while opening it”

Allergies3%

“Allergic reaction”

Color3%

“Dont like the color for me”

Brightness/Shine/Glow3%

“the shine isn't good at all”

Functionality-Overall3%

“down very fast it will make bubbles and they dont come out”

Top return reasons

Color29%

Adhesion/Stickiness12%

Advertised Vs Actual Product9%

Product Condition6%