mac eyeshadow
Worth a lookShows a sweet-spot price point ($28.93 avg), but brand-locked demand (top 5 brands take 88% of clicks) keeps it on the watch list.
Avg price
Incredible$28.93avg listing price — sweet spot $15–$100
Competition
Great36%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$7.97–$126.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$728K$728K/yr · 1.1M searches
Returns
Okay3.1%return rate — above 5% kills the launch gate
Growth
Okay+5.8%90-day search growth — must beat 0% to launch
Review moat
Okay3,436.47avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Brand share
Okay88%top-5 brand share — brands hold most of the demand
According to Flapen's Amazon United States niche tracking, mac eyeshadow is a $728K/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 55/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
mac eyeshadow market data
- Units sold / yr
- 25K–30K
- avg 250–500/product
- Revenue / yr
- $723K–$868K
- units × avg price
- Conversion rate
- 2.4%
- Avg BSR
- #215
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 78%
- Out of stock
- 5.3%
- Avg brand age
- 59 months
- Avg seller age
- 133 days
Competition & brand share
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
18 rising
Sellers
189
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
36%
Top 20: 71%
Open market
10%
- Bobbi Brown39%
- Laura Mercier15%
- L'Oreal Paris15%
- MAC15%
- Julep3%
- LORAC2%
- Open — no brand owns it (12 brands, 10%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +5.8% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.9×
Top mac eyeshadow search terms
- bobbi brown eyeshadow sticks127K/yr
- mac eyeshadow202K/yr
- laura mercier eyeshadow stick47K/yr
- bobby brown eyeshadow stick51K/yr
- mac eyeshadow palette74K/yr
- loreal eyeshadow stick47K/yr
- bobbie brown eye shadow sticks28K/yr
- bobbi brown eyeshadow39K/yr
- mac eye shadow23K/yr
- loreal shadow stick33K/yr
Top mac eyeshadow products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Laura Mercier Caviar Stick Cream Eyeshadow: Matte Finish 24HR Wear Long Lasting Rich Color Easily Blendable and Buildable Waterproof Hyaluronic Acid Infused Eyeshadow Stick Set Au Natural
Laura Mercier$30.214.1★1,072 rev
Bobbi Brown Long-Wear Cream Shadow Stick Mini | 24-Hour Eyeshadow Stick | High-Pigment Buildable Shades with Three Finishes 0.03 Ounce Golden Pink
Bobbi Brown$15.644.4★1,594 rev
MAC Eye Shadow-Brule (S) Refill Pan 1.5 g / 0.05 oz
MAC$23.404.3★550 rev
LOreal Paris Makeup Le Shadow Stick Eyeshadow Blendable Smudge-Resistant Cream Eyeshadow Magnetic Bronze 0.05 Oz
L'Oreal Paris$9.844.2★3,184 rev
LOreal Paris Makeup Le Shadow Stick Eyeshadow Blendable Smudge-Resistant Cream Eyeshadow Brown Abyss 0.05 Oz
L'Oreal Paris$9.744.2★3,184 rev
Newest
by launch date
Bobbi Brown Crystal Eyes Shadow Stick | Water-Based Gel Sparkle Eyeshadow | Buildable Shimmer Eye Shadow Stick that Wears for 12 Hours Brilliant Violet 0.07 Ounce
Bobbi Brown$33.2863 rev
Bobbi Brown Crystal Eyes Shadow Stick | Water-Based Gel Sparkle Eyeshadow | Buildable Shimmer Eye Shadow Stick that Wears for 12 Hours Brilliant Moonstone 0.07 Ounce
Bobbi Brown$33.3763 rev
Bobbi Brown Crystal Eyes Shadow Stick | Water-Based Gel Sparkle Eyeshadow | Buildable Shimmer Eye Shadow Stick that Wears for 12 Hours Brilliant Honey 0.07 Ounce
Bobbi Brown$33.4463 rev
Laura Mercier Caviar Stick Cream Eyeshadow Crme de la Crme Mini Caviar Stick Trio 24HR Wear Long Lasting Rich Color Easily Blendable & Buildable Waterproof Hyaluronic Acid Holiday Gift Set
Laura Mercier$33.581,072 rev
Bobbi Brown Long-Wear Cream Shadow Stick Mini | 24-Hour Eyeshadow Stick | High-Pigment Buildable Shades with Three Finishes 0.03 Ounce Golden Pink
Bobbi Brown$15.641,594 rev
Trending
90-day click momentumBobbi Brown Crystal Eyes Shadow Stick | Water-Based Gel Sparkle Eyeshadow | Buildable Shimmer Eye Shadow Stick that Wears for 12 Hours Brilliant Honey 0.07 Ounce
Bobbi Brown$33.443.9★
Bobbi Brown Crystal Eyes Shadow Stick | Water-Based Gel Sparkle Eyeshadow | Buildable Shimmer Eye Shadow Stick that Wears for 12 Hours Brilliant Violet 0.07 Ounce
Bobbi Brown$33.283.9★
Bobbi Brown Crystal Eyes Shadow Stick | Water-Based Gel Sparkle Eyeshadow | Buildable Shimmer Eye Shadow Stick that Wears for 12 Hours Brilliant Moonstone 0.07 Ounce
Bobbi Brown$33.373.9★
M.A.C. MAC Eye Shadow Satin Brule
MAC$25.534.7★
Bobbi Brown Long-Wear Cream Shadow Stick | 24-Hour Eyeshadow Stick | High-Pigment Buildable Shades with Three Finishes 0.05 Ounce Moonstone
Bobbi Brown$27.864.4★
What buyers say about mac eyeshadow
What buyers praise and complain about, mined from review topics.What buyers love
“Great assortment of colors”
“the quality of the powder is excellent”
“have a gorgeous application”
“It is soft”
“Fine for the money”
“very easy to blend”
“Great and durable”
“does exactly what it says”
“This eyeshadow stick is my go-to for everyday long lasting makeup”
“It has a soft glow and looks great”
What buyers complain about
“Bland color”
“Breaks easily”
“Inferior quality”
“WASTE OF MONEY”
“Hard to open”
“Very dry”
“container was smaller than expected”
“Stick broke”
“I think Im allergic to something in it”
“Breaks off in applicator”
Top return reasons
Common questions
- Is mac eyeshadow profitable to sell on Amazon United States?
- The niche generates $728K/yr across 59 tracked products. 13 of 15 products launched in the last 360 days are still selling. 90-day search growth is +5.8%. Flapen's verdict: Worth a look (55/100).
- How competitive is the mac eyeshadow niche?
- 18 brands and 189 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in mac eyeshadow?
- Top complaints mined from reviews: Color, Durability, Quality-Overall. The return rate is 3.1%.
- When does demand for mac eyeshadow peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.9× the quietest.
- What does it cost to enter the mac eyeshadow niche?
- Listings span $7.97–$126.34; the average listing price is $28.93 (sweet spot $15–$100). The average incumbent carries 3,436 reviews — the moat a new listing must climb.