Mac Eyeliner

Shoppers searched for this 623K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.7% of those searches ended in a purchase. Searches in the last 90 days moved +7.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.

Searches, last 12 months

623K

Growth, 90 days vs prior 90

+7.5%

Conversion, latest week

9.7%

Market size, estimated

$1.4Ma year

Peak month

December4.1× the quietest month

Top search term

stila eyeliner liquid liner155K searches a year

Listings sell for $23.63 on average, from $20.50 to $31.01. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 6,000 to 8,000 of them. At $23.63 that is $142K to $189K a year per listing.

Average price

$23.63inside the $15 to $100 sweet spot

Price range

$20.50–$31.01

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

6,000–8,000

Revenue per listing a year

$142K–$189K

Returns

1.1%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #96 within Eyes. It carries 13,175 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#96in Eyes

Average rating

4.43 starsAmazon United States average 4.42 stars

Average reviews

13,175per listing

Listings tracked

8

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 77 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

77 months