Mac Costa Riche Eyeliner
FailShoppers spend an estimated $14K a year here, so Mac Costa Riche Eyeliner is a Fail.
- Flapen Score
- 35 / 100Ranks 10,006 of 10,978 Beauty & Personal Care niches · −13 vs the category median of 4835
- Market size
- $14K/yr30K searches / yr
- 90-day growth
- +15.1%search demand this quarter
- Competition
- 90%top-5 click share · 6 brands · 77 sellers
Flapen Score
Mac Costa Riche Eyeliner against its category
The dotted line is the Beauty & Personal Care average. Past it, Mac Costa Riche Eyeliner is stronger. Inside it, weaker.
Market
The Mac Costa Riche Eyeliner market on Amazon at a glance
Shoppers on Amazon United States searched for Mac Costa Riche Eyeliner 30K times last year and spent an estimated $14K. The top 5 brands take 97% of clicks. Demand peaks in Aug. Flapen scores it 35 out of 100, a Fail.
01 · Demand
An estimated 2.6% of those searches ended in a purchase.
Shoppers searched for this 30K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved +15.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $14K a year.
- Searches, last 12 months
- 30K
- Growth, 90 days vs prior 90
- +15.1%
- Conversion, latest week
- 2.6%
- Market size, estimated
- $14Ka year
- Peak month
- August2.8× the quietest month
- Top search term
- mac costa riche eyeliner pencil14K searches a year
02 · Price
A sale here is worth $17.74.
Listings sell for $17.74 on average, from $2.31 to $31.17. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $17.74 that is $0 to $2K a year per listing.
- Average price
- $17.74inside the $15 to $100 sweet spot
- Price range
- $2.31–$31.17
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 0.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #278 within Eyes. It carries 20,264 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 63%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #278in Eyes
- Average rating
- 4.45 starsAmazon United States average 4.42 stars
- Average reviews
- 20,264per listing
- Listings tracked
- 8
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 89 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 89 months
Products
Top Mac Costa Riche Eyeliner products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
MAC Eye Kohl Costa Riche
- Price
- $25.00
- Rating
- 4.4/5
- Reviews
- 190
- Age
- 10y ago

Soft-on Pencil Eye Kohl - Costa riche
- Price
- $31.17
- Rating
- 4.4/5
- Reviews
- 39
- Age
- 9y ago

M.A.C MAC Eye Kohl - Teddy - 1.45g/0.05oz Pencil
- Price
- $26.45
- Rating
- 4.5/5
- Reviews
- 717
- Age
- 14y ago

wet n wild Mega Last Breakup Proof Waterproof Retractable Gel Eyeliner - Ultra Pigmented 16-Hour Long Wear Smudge Proof Satin Finish Formula Cruelty-Free & Vegan - Intense Black
- Price
- $2.31
- Rating
- 4.4/5
- Reviews
- 39,590
- Age
- 3y ago

URBAN DECAY 24/7 Glide-On Waterproof Eyeliner Pencil - Smudge-Proof Long-Lasting Transfer-Proof Up to 16HR Wear Smooth No-Tug Formula Whiskey (Rich Brown Matte) - 0.04 oz
- Price
- $16.16
- Rating
- 4.3/5
- Reviews
- 14,380
- Age
- 13y ago
Trending
estimated 90-day click momentum
MAC Eye Pencil Coffee
- Price
- $30.56
- Rating
- 4.7/5
- Reviews
- 294
- Age
- 15y ago

M.A.C MAC Eye Kohl - Teddy - 1.45g/0.05oz Pencil
- Price
- $26.45
- Rating
- 4.5/5
- Reviews
- 717
- Age
- 14y ago

MAC Eye Kohl Costa Riche
- Price
- $25.00
- Rating
- 4.4/5
- Reviews
- 190
- Age
- 10y ago

URBAN DECAY 24/7 Glide-On Waterproof Eyeliner Pencil - Smudge-Proof Long-Lasting Transfer-Proof Up to 16HR Wear Smooth No-Tug Formula Whiskey (Rich Brown Matte) - 0.04 oz
- Price
- $16.16
- Rating
- 4.3/5
- Reviews
- 14,380
- Age
- 13y ago

NYX PROFESSIONAL MAKEUP Vivid Rich Mechanical Eye Pencil Vivid Rich Mechanical Creamy Retractable Eyeliner - Smokin Topaz Brown Eyeliner
- Price
- $6.44
- Rating
- 4.5/5
- Reviews
- 103,040
- Age
- 14y ago
Newest
by launch date
e.l.f. Smoky Kohl Eyeliner Eye Pencil For Creating Long-Lasting Bold High-Pigmented Makeup Looks Vegan & Cruelty-Free Berry Necessary
- Price
- $3.83
- Rating
- 4.4/5
- Reviews
- 3,865
- Age
- 1y ago

wet n wild Mega Last Breakup Proof Waterproof Retractable Gel Eyeliner - Ultra Pigmented 16-Hour Long Wear Smudge Proof Satin Finish Formula Cruelty-Free & Vegan - Intense Black
- Price
- $2.31
- Rating
- 4.4/5
- Reviews
- 39,590
- Age
- 3y ago

Soft-on Pencil Eye Kohl - Costa riche
- Price
- $31.17
- Rating
- 4.4/5
- Reviews
- 39
- Age
- 9y ago

MAC Eye Kohl Costa Riche
- Price
- $25.00
- Rating
- 4.4/5
- Reviews
- 190
- Age
- 10y ago

URBAN DECAY 24/7 Glide-On Waterproof Eyeliner Pencil - Smudge-Proof Long-Lasting Transfer-Proof Up to 16HR Wear Smooth No-Tug Formula Whiskey (Rich Brown Matte) - 0.04 oz
- Price
- $16.16
- Rating
- 4.3/5
- Reviews
- 14,380
- Age
- 13y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 90% of clicks. A locked shelf that new listings rarely crack.
Brands
6 rising
Sellers
77
Est. top-5 brand share
97%
Top 20: 100%
Est. top-5 click share
90%
Top 20: 100%
Open market
0%
- MAC62%
- Illuminations23%
- wet n wild5%
- URBAN DECAY5%
- e.l.f.3%
- NYX PROFESSIONAL MAKEUP3%
Demand
Mac Costa Riche Eyeliner search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug · busiest ÷ quietest = 2.8×
Search terms
Top Mac Costa Riche Eyeliner search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- mac costa riche eyeliner pencil14K/yr
- costa riche eyeliner mac4K/yr
- mac eyeliner costa riche4K/yr
- mac costa riche eyeliner5K/yr
- mac costa riche2K/yr
- costa riche mac eyeliner396/yr
- mac costa riche eye pencil210/yr
Reviews and returns
What reviews say buyers love and hate about Mac Costa Riche Eyeliner
We read the reviews and the return reasons for every product selling here.
“Does not last”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mac Costa Riche Eyeliner questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









