mac costa riche eyeliner
Skip itA small market ($14K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Great$17.74avg listing price — sweet spot $15–$100
Price range
Good$2.31–$31.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+15.1%90-day search growth — must beat 0% to launch
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Review moat
Bad20,264.38avg incumbent reviews — the moat a new listing must climb
Competition
Bad90%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand
Market size
Bad$14K$14K/yr · 30K searches
According to Flapen's Amazon United States niche tracking, mac costa riche eyeliner is a $14K/yr Amazon United States market (30K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Aug. Verdict: Skip it — 35/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
mac costa riche eyeliner market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- $18K–$22K
- units × avg price
- Conversion rate
- 2.6%
- Avg BSR
- #278
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 63%
- Out of stock
- 0.0%
- Avg brand age
- 89 months
- Avg seller age
- 140 days
Competition & brand share
The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 rising
Sellers
77
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
90%
Top 20: 100%
Open market
0%
- MAC62%
- Illuminations23%
- wet n wild5%
- URBAN DECAY5%
- e.l.f.3%
- NYX PROFESSIONAL MAKEUP3%
Demand & seasonality
Weekly Amazon search volume, last 101 weeks — +15.1% search growth over the last 90 days.Peak months: Aug · busiest ÷ quietest = 2.8×
Top mac costa riche eyeliner search terms
- mac costa riche eyeliner pencil14K/yr
- costa riche eyeliner mac4K/yr
- mac eyeliner costa riche4K/yr
- mac costa riche eyeliner5K/yr
- mac costa riche2K/yr
- costa riche mac eyeliner396/yr
- mac costa riche eye pencil210/yr
Top mac costa riche eyeliner products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MAC Eye Kohl Costa Riche
MAC$25.004.4★190 rev
Soft-on Pencil Eye Kohl - Costa riche
Illuminations$31.174.4★39 rev
M.A.C MAC Eye Kohl - Teddy - 1.45g/0.05oz Pencil
MAC$26.454.5★717 rev
wet n wild Mega Last Breakup Proof Waterproof Retractable Gel Eyeliner - Ultra Pigmented 16-Hour Long Wear Smudge Proof Satin Finish Formula Cruelty-Free & Vegan - Intense Black
wet n wild$2.314.4★39,590 rev
URBAN DECAY 24/7 Glide-On Waterproof Eyeliner Pencil - Smudge-Proof Long-Lasting Transfer-Proof Up to 16HR Wear Smooth No-Tug Formula Whiskey (Rich Brown Matte) - 0.04 oz
URBAN DECAY$16.164.3★14,380 rev
Newest
by launch date
e.l.f. Smoky Kohl Eyeliner Eye Pencil For Creating Long-Lasting Bold High-Pigmented Makeup Looks Vegan & Cruelty-Free Berry Necessary
e.l.f.$3.833,865 rev
wet n wild Mega Last Breakup Proof Waterproof Retractable Gel Eyeliner - Ultra Pigmented 16-Hour Long Wear Smudge Proof Satin Finish Formula Cruelty-Free & Vegan - Intense Black
wet n wild$2.3139,590 rev
Soft-on Pencil Eye Kohl - Costa riche
Illuminations$31.1739 rev
MAC Eye Kohl Costa Riche
MAC$25.00190 rev
URBAN DECAY 24/7 Glide-On Waterproof Eyeliner Pencil - Smudge-Proof Long-Lasting Transfer-Proof Up to 16HR Wear Smooth No-Tug Formula Whiskey (Rich Brown Matte) - 0.04 oz
URBAN DECAY$16.1614,380 rev
Trending
90-day click momentum
MAC Eye Pencil Coffee
MAC$30.564.7★
M.A.C MAC Eye Kohl - Teddy - 1.45g/0.05oz Pencil
MAC$26.454.5★
MAC Eye Kohl Costa Riche
MAC$25.004.4★
URBAN DECAY 24/7 Glide-On Waterproof Eyeliner Pencil - Smudge-Proof Long-Lasting Transfer-Proof Up to 16HR Wear Smooth No-Tug Formula Whiskey (Rich Brown Matte) - 0.04 oz
URBAN DECAY$16.164.3★
NYX PROFESSIONAL MAKEUP Vivid Rich Mechanical Eye Pencil Vivid Rich Mechanical Creamy Retractable Eyeliner - Smokin Topaz Brown Eyeliner
NYX PROFESSIONAL MAKEUP$6.444.5★
What buyers say about mac costa riche eyeliner
What buyers praise and complain about, mined from review topics.What buyers love
“The color is vibrant”
“It's made from Excellent Quality Ingredients”
“The eyeliner goes on very smoothly”
“Goes on smooth”
“Good value”
“lasts all day”
“Love the ease of application”
“Easy to use”
“Works as advertised”
“Waterproof along with easy texture for putting it on”
What buyers complain about
“Does not last”
“Not Worth The Price”
“it smudged a tiny bit”
“This is a very red brown”
“I think it was already dried up when I bought it”
“Its very solid and hard”
“Eyeliner smudges very easily”
“Not waterproof”
“Fragile”
“Not easy to remove”
Top return reasons
Common questions
- Is mac costa riche eyeliner profitable to sell on Amazon United States?
- The niche generates $14K/yr across 8 tracked products. 90-day search growth is +15.1%. Flapen's verdict: Skip it (35/100).
- How competitive is the mac costa riche eyeliner niche?
- 6 brands and 77 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in mac costa riche eyeliner?
- Top complaints mined from reviews: Durability, Value For Money, Smudge Resistance. The return rate is 0.6%.
- When does demand for mac costa riche eyeliner peak?
- Demand peaks in Aug; the busiest month runs 2.8× the quietest.
- What does it cost to enter the mac costa riche eyeliner niche?
- Listings span $2.31–$31.17; the average listing price is $17.74 (sweet spot $15–$100). The average incumbent carries 20,264 reviews — the moat a new listing must climb.