- Flapen Score
- 37 / 100Ranks 9,560 of 10,978 Beauty & Personal Care niches · −11 vs the category median of 4837
- Market size
- $84K/yr45K searches / yr
- 90-day growth
- +12.3%search demand this quarter
- Competition
- 58%top-5 click share · 6 brands · 19 sellers
Flapen Score
M.a.c. against its category
The dotted line is the Beauty & Personal Care average. Past it, M.a.c. is stronger. Inside it, weaker.
Market
The M.a.c. market on Amazon at a glance
Shoppers on Amazon United States searched for M.a.c. 45K times last year and spent an estimated $84K. The top 5 brands take 99% of clicks. Demand peaks in Nov–Dec. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 3.0% of those searches ended in a purchase.
Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved +12.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $84K a year.
- Searches, last 12 months
- 45K
- Growth, 90 days vs prior 90
- +12.3%
- Conversion, latest week
- 3.0%
- Market size, estimated
- $84Ka year
- Peak month
- December3.9× the quietest month
- Top search term
- jerdon lighted makeup mirror17K searches a year
02 · Price
A sale here is worth $62.60.
Listings sell for $62.60 on average, from $22.22 to $183.84. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $62.60 that is $0 to $6K a year per listing.
- Average price
- $62.60inside the $15 to $100 sweet spot
- Price range
- $22.22–$183.84
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$6K
- Returns
- 4.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
85% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #337 within Mirrors. It carries 4,636 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 95%
- Out of stock, average day
- 1.1%
- Average rank
- #337in Mirrors
- Average rating
- 4.42 starsAmazon United States average 4.42 stars
- Average reviews
- 4,636per listing
- Listings tracked
- 20
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top M.a.c. products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 rising
Sellers
19
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
58%
Top 20: 100%
Open market
0%
- Brand 183%
- Brand 26%
- Brand 34%
- Brand 43%
- Brand 52%
- Brand 62%
Demand
M.a.c. search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.9×
Search terms
Top M.a.c. search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- jerdon lighted makeup mirror17K/yr
- jerdon makeup mirror10K/yr
- trifold vanity7K/yr
- trifold makeup mirror with lights9K/yr
- vanity with tri fold mirror3K/yr
Reviews and returns
What reviews say buyers love and hate about M.a.c.
We read the reviews and the return reasons for every product selling here.
“It did not light up brightly as needed”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common M.a.c. questions
Answered from the same tracked data.









