Is lypsyl lip balm profitable to sell on Amazon United States?

The niche generates $300K/yr across 6 tracked products. 90-day search growth is -9.5%. Flapen's verdict: Skip it (41/100).

How competitive is the lypsyl lip balm niche?

2 brands and 27 sellers compete. The top 5 products take 95% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in lypsyl lip balm?

Top complaints mined from reviews: Moist/Dry, Allergies, Sensitivity-Overall. The return rate is 0.1%.

What does it cost to enter the lypsyl lip balm niche?

Listings span $5.51–$30.05; the average listing price is $16.33 (sweet spot $15–$100). The average incumbent carries 1,440 reviews — the moat a new listing must climb.

lypsyl lip balm

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Incredible13.8%

search→purchase rate — share of searches ending in a sale

Avg price

Great$16.33

avg listing price — sweet spot $15–$100

Price range

Good$5.51–$30.05

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,439.83

avg incumbent reviews — the moat a new listing must climb

Market size

Good$300K

$300K/yr · 133K searches

Growth

Bad-9.5%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Competition

Bad95%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, lypsyl lip balm is a $300K/yr Amazon United States market (133K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 41/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

lypsyl lip balm market data

Units sold / yr: 25K–30K; avg 2,500–3,000/product
Revenue / yr: $408K–$490K; units × avg price
Conversion rate: 13.8%
Avg BSR: #574
Page quality: 0%
Prime: 100%
Sponsored: 67%
Out of stock: 0.0%
Avg brand age: 58 months
Avg seller age: 140 days

Competition & brand share

The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

95%

Top 20: 100%

Open market

Lypsyl89%
HATOLDLIY11%
Open — no brand owns it (0%)

Demand

Weekly Amazon search volume, last 12 weeks — -9.5% search growth over the last 90 days.

Open Trend

Top lypsyl lip balm search terms

lypsyl55K/yr +10.0%15.8% conv.
lypsyl lip balm62K/yr -32.3%13.8% conv.
lypsyl chapstick7K/yr -62.3%14.6% conv.
lipsyl4K/yr +0.3%16.0% conv.
lypsyl lip balm 3 pack2K/yr +32.9%17.8% conv.
lypsyt2K/yr -19.7%16.4% conv.

All search terms

Top lypsyl lip balm products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Lypsyl Intense Protection Original Mint Lip Balm 0.10 oz

Lypsyl$5.514.8★3,833 rev

Lypsyl Intense Protection Original Mint Lip Balm 0.10 oz (Pack of 6)

Lypsyl$19.744.9★2,710 rev

Lypsyl Intense Protection Original Mint Lip Balm 0.10 oz (3-Pack)

Lypsyl$12.784.8★300 rev

Lypsyl Intense Protection Original Mint Lip Balm 0.10 oz (Pack of 10)

HATOLDLIY$30.054.9★690 rev

Lypsyl Lypmoisturizer Ori Size .1z Lypsyl Lypmoisturizer Original .1z (Pack of 5)

Lypsyl$17.704.9★958 rev

Newest

by launch date

Lypsyl Intense Protection Original Mint Lip Balm 0.10 oz (Pack of 10)

HATOLDLIY$30.05690 rev

6y ago

Lypsyl Intense Protection Original Mint Lip Balm 0.10 oz (3-Pack)

Lypsyl$12.78300 rev

7y ago

LypSyl Intense Protection Lyp Moisturizer 0.1 OZ - (Pack of 3)

Lypsyl$12.21148 rev

9y ago

Lypsyl Lypmoisturizer Ori Size .1z Lypsyl Lypmoisturizer Original .1z (Pack of 5)

Lypsyl$17.70958 rev

10y ago

Lypsyl Intense Protection Original Mint Lip Balm 0.10 oz (Pack of 6)

Lypsyl$19.742,710 rev

15y ago

What buyers say about lypsyl lip balm

What buyers praise and complain about, mined from review topics.

What buyers love

Moist/Dry31%

“Soft and moisturizing”

Quality-Overall17%

“The best lip balm, truly”

Soft Feel10%

“Smooth”

Protection5%

“I like the lips protection”

Durability5%

“And it lasts all day. pretty much”

Value For Money4%

“Great value for the price”

Adhesion/Stickiness4%

“I love the little bee that pushes the stick up”

Smell3%

“It has a nice light scent”

Advertised Vs Actual Product3%

“As expected”

Suitability Winter Weather2%

“Best thing for winter”

What buyers complain about

Moist/Dry40%

“My lips are always dry and chapped,”

Allergies15%

“I have developed allergies to ingredients in a lot of other brands”

Sensitivity-Overall10%

“I developed a sensitivity to some”

Smell7%

“no taste or perfume smell”

Top return reasons

Functionality-Overall20%

Moist/Dry20%

Value For Money15%

Advertised Vs Actual Product10%

Texture/Consistency-Overall8%

Smell8%

Leak-Proof5%

Suitability Humid Weather5%

Size-Overall5%

Adhesion/Stickiness5%

Common questions

Is lypsyl lip balm profitable to sell on Amazon United States?: The niche generates $300K/yr across 6 tracked products. 90-day search growth is -9.5%. Flapen's verdict: Skip it (41/100).
How competitive is the lypsyl lip balm niche?: 2 brands and 27 sellers compete. The top 5 products take 95% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in lypsyl lip balm?: Top complaints mined from reviews: Moist/Dry, Allergies, Sensitivity-Overall. The return rate is 0.1%.
What does it cost to enter the lypsyl lip balm niche?: Listings span $5.51–$30.05; the average listing price is $16.33 (sweet spot $15–$100). The average incumbent carries 1,440 reviews — the moat a new listing must climb.