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Luxury Hand Soap Refill

Maybe

Returns run at only 0.4% of orders. But shoppers spend only $79K a year here, so Luxury Hand Soap Refill is a Maybe.

Flapen Score
50
50 / 100
Top 38% of 10,978 Beauty & Personal Care niches · +2 vs the category median of 48
Market size
$79K/yr23K searches / yr
90-day growth
+19.7%search demand this quarter
Competition
64%top-5 click share · 9 brands · 417 sellers

Flapen Score

Luxury Hand Soap Refill against its category

The dotted line is the Beauty & Personal Care average. Past it, Luxury Hand Soap Refill is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Luxury Hand Soap Refill market on Amazon at a glance

Luxury Hand Soap Refill is a $79K a year market on Amazon United States, with 23K searches a year. The top 5 brands take 90% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

Demand comes close.

Shoppers search 23K times a year and 13.4% buy. Search demand moved +19.7% in 90 days, so the market is growing into its $79K a year.

Search volume
23K
Search growth, 90 days
+19.7%
Conversion
13.4%
Market size
$79K

02 · Money

The money is thin.

Shoppers bought 3K to 4K units at $25.74 on average, 100 to 250 per product. Units times price is $77K to $103K a year.

Units sold
3K–4K
Units per product
100–250
Average price
$25.74
Units × price
$77K–$103K

03 · Shelf

Brands here are established.

The average listing ranks #318. 88% of listings ship Prime. 53% of the shelf is sponsored, so budget for ads. The average listing is out of stock 0.0% of the time. The average brand has sold here for 68 months.

Average BSR
#318
Prime
88%
Sponsored
53%
Out of stock
0.0%
Average brand age
68 months

Products

Top Luxury Hand Soap Refill products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

$0$8K$16K$24K$32K1101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

417

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

6%

  • Mrs. MEYER'S68%
  • Method7%
  • L'AVANT Collective6%
  • Molton Brown5%
  • Grown Alchemist5%
  • Soapbox4%
  • Open — no brand owns it (3 brands, 6%)

Search terms

Top Luxury Hand Soap Refill search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • luxury hand soap refill9K/yr
  • mrs meyers geranium hand soap3K/yr
  • mrs meyers hand soap refill geranium3K/yr
  • mrs meyers hand soap geranium3K/yr
  • bergamot hand soap refill3K/yr
  • meyers hand soap geranium2K/yr

Reviews and returns

What reviews say buyers love and hate about Luxury Hand Soap Refill

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell34%+2.58

A very weak smell

Overwhelming scent and not in a good way

No good smell

Value For Money9%−0.02

Just a bit pricey

The price is way too high

Overpriced

Leak-Proof6%

bottles leaked some

soap container leaked in shipping box

leakage during shipment

Allergies3%−0.02

Allergic reaction warning

One that many people are allergic to

HOWEVER - I was not at all prepared for the allergic reaction I received

Dilute/Watery3%−0.01

Changed product- watery

in the latest order it is very watery

The method soap was very watery in comparison

Love

Smell59%+2.58

Refreshing scent

It smells luxurious

Awesome fragrance

Moist/Dry6%+0.50

moisturizes

doesnt dry out skin

Very moisturizing

Value For Money4%−0.02

Good value

Great Value

Great deal

Soft Feel3%

Skin feels smooth and fresh

Hands feel soft

feels nice on the skin

Quality-Overall3%

Decent soap

Great product line

Excellent product

Return

0.4% Return rate 14% Fixable by listing

Leak-Proof36%▄▆▆▆▆█

bottles leaked some

soap container leaked in shipping box

leakage during shipment

Smell36%██▇▇▇▆

A very weak smell

Overwhelming scent and not in a good way

No good smell

Advertised Vs Actual Product9%██▄▇▃▆
Value For Money4%▆▄▇▃█▄

Just a bit pricey

The price is way too high

Overpriced

Size-Overall4%▆▃▇▅█▅

Very Small

FAQ

Common Luxury Hand Soap Refill questions

Answered from the same tracked data.