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Luxury Body Wash

Fail

The top 5 brands take 100% of clicks, so Luxury Body Wash is a Fail.

Flapen Score
48
48 / 100
Ranks 5,071 of 10,978 Beauty & Personal Care niches · on the category median
Market size
$740K/yr617K searches / yr
90-day growth
-12.8%search demand this quarter
Competition
59%top-5 click share · 3 brands · 30 sellers

Flapen Score

Luxury Body Wash against its category

The dotted line is the Beauty & Personal Care average. Past it, Luxury Body Wash is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Luxury Body Wash market on Amazon at a glance

Shoppers on Amazon United States searched for Luxury Body Wash 617K times last year and spent an estimated $740K. All 3 brands take every click. Demand peaks in May–Jul–Aug. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 8.9% of those searches ended in a purchase.

Shoppers searched for this 617K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.9% of those searches ended in a purchase. Searches in the last 90 days moved -12.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $740K a year.

Searches, last 12 months
617K
Growth, 90 days vs prior 90
-12.8%
Conversion, latest week
8.9%
Market size, estimated
$740Ka year
Peak month
May7.1× the quietest month
Top search term
tree hut body wash370K searches a year

02 · Price

A sale here is worth $13.40.

Listings sell for $13.40 on average, from $4.80 to $34.93. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,500 to 2,000 of them. At $13.40 that is $20K to $27K a year per listing.

Average price
$13.40under the $15 to $100 sweet spot
Price range
$4.80–$34.93
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
1,500–2,000
Revenue per listing a year
$20K–$27K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #136 within Cleansers. It carries 7,494 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#136in Cleansers
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
7,494per listing
Listings tracked
19

04 · Newcomers

8 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
8
Successful launches
8Amazon's first-year sales bar
Average brand age
65 months

Products

Top Luxury Body Wash products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

3 falling

Sellers

30

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

0%

  • Brand 165%
  • Brand 233%
  • Brand 32%

Demand

Luxury Body Wash search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jul, Aug · busiest ÷ quietest = 7.1×

Search terms

Top Luxury Body Wash search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tree hut body wash370K/yr
  • ouai body wash101K/yr
  • treehut body washes23K/yr
  • body wash tree hut24K/yr
  • treehut body wash11K/yr
  • beach body wash6K/yr
  • bodywash tree hut13K/yr
  • oui body wash7K/yr
  • tree hut shower gel8K/yr
  • tree hit body wash7K/yr

Reviews and returns

What reviews say buyers love and hate about Luxury Body Wash

We read the reviews and the return reasons for every product selling here.

54%of positive reviews mention “Smell”
42%of negative reviews mention “Smell”
0.7%of orders come back
“Chemical smell”
A buyer, on “Smell”42% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Luxury Body Wash questions

Answered from the same tracked data.