Luxe Tan

Shoppers searched for this 262K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.8% of those searches ended in a purchase. Searches in the last 90 days moved -12.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.2M a year.

Searches, last 12 months

262K

Growth, 90 days vs prior 90

-12.3%

Conversion, latest week

11.8%

Market size, estimated

$1.2Ma year

Peak month

April3.4× the quietest month

Top search term

salty face54K searches a year

Listings sell for $39.93 on average, from $11.28 to $58.59. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At $39.93 that is $60K to $80K a year per listing.

Average price

$39.93inside the $15 to $100 sweet spot

Price range

$11.28–$58.59

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

1,500–2,000

Revenue per listing a year

$60K–$80K

Returns

0.8%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #7,669 within Sunscreens & Tanning Products. It carries 836 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.5%

Average rank

#7,669in Sunscreens & Tanning Products

Average rating

4.23 starsAmazon United States average 4.42 stars

Average reviews

836per listing

Listings tracked

12

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

5Amazon's first-year sales bar

Average brand age

46 months