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Luxe Korean Under Eye Balm

Pass

Luxe Korean Under Eye Balm scores 66 out of 100, a Pass. Shoppers spend $480K a year here, search demand grew +34.1% this quarter, and returns run at 0.9% of orders.

Flapen Score
66
66 / 100
Top 2% of 10,978 Beauty & Personal Care niches · +18 vs the category median of 48
Market size
$480K/yr244K searches / yr
90-day growth
+34.1%search demand this quarter
Competition
71%top-5 click share · 15 brands · 25 sellers

Flapen Score

Luxe Korean Under Eye Balm against its category

The dotted line is the Beauty & Personal Care average. Past it, Luxe Korean Under Eye Balm is stronger. Inside it, weaker.

66Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Luxe Korean Under Eye Balm market on Amazon at a glance

Shoppers on Amazon United States searched for Luxe Korean Under Eye Balm 244K times last year and spent an estimated $480K. The top 5 brands take 72% of clicks. Flapen scores it 66 out of 100, a Pass.

01 · Demand

8.6% of searches ended in a purchase last week.

Shoppers searched for this 244K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 8.6% of those searches ended in a purchase. Searches in the last 90 days moved +34.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $480K a year.

Searches, last 12 months
244K
Growth, 90 days vs prior 90
+34.1%
Conversion, latest week
8.6%
Market size, estimated
$480Ka year
Top search term
luxe korean under eye balm141K searches a year

02 · Price

A sale here is worth $23.05.

Listings sell for $23.05 on average, from $15.25 to $36.90. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $23.05 that is $12K to $17K a year per listing.

Average price
$23.05inside the $15 to $100 sweet spot
Price range
$15.25–$36.90
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
$12K–$17K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 19.8% of listings are out of stock. The average listing ranks #172 within Eyes. It carries 2,129 reviews at 3.79 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
81%
Out of stock, average day
19.8%
Average rank
#172in Eyes
Average rating
3.79 starsAmazon United States average 4.42 stars
Average reviews
2,129per listing
Listings tracked
16

04 · Newcomers

Amazon counts 4 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
4Amazon's first-year sales bar
Average brand age
40 months

Products

Top Luxe Korean Under Eye Balm products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

$0$48K$96K$144K$192K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15

Sellers

25

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

24%

  • LUXE28%
  • AMOQUCT26%
  • EZBNG7%
  • Tasunte6%
  • WONDER FAMILY5%
  • Coellyo Lipstick5%

Demand

Luxe Korean Under Eye Balm search demand

Weekly searches over the year. Pick a range.

13K8KSpike '26May '26May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26

Search terms

Top Luxe Korean Under Eye Balm search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • luxe korean under eye balm141K/yr
  • luxe under eye balm36K/yr
  • luxe eye balm20K/yr
  • luxe korean under eye balm stick6K/yr
  • luxe - korean under-eye balm7K/yr
  • luxe under eye balm korean5K/yr
  • luxe korean eye balm5K/yr
  • luxe korean under-eye balm2K/yr
  • luxe lift and firm multi balm3K/yr
  • lux korean under eye balm3K/yr

Reviews and returns

What reviews say buyers love and hate about Luxe Korean Under Eye Balm

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall14%−0.17

No results

no real results

Did not work

Oily/Greasy8%−0.07

Very greasy

It's very oily

Seems greasy

Value For Money8%−0.04

Price point too high

Not worth the price

It's expensive

Allergies7%−0.06

Causes a rash

Allergic Reaction

Irritating my skin

Wrinkles6%−0.03

doesnt help with wrinkles

Doesn't help wrinkles

Doesnt really help with wrinkles

Love

Moist/Dry20%+1.01

does hydrate

Great moisturizer

Helps moisturize

Soft Feel10%

Glides on smooth

So soft

Makes my skin so soft

Quality-Overall9%+0.68

Excellent product

Efficient product

Great beauty product to have

Suitability Combination Skin6%+0.47

Good for combination skin

It seems to work well even for sensitive skin

Excellent product for my skin

Wrinkle4%+0.43

Softens Wrinkles

Smooths wrinkles

Good for wrinkles

Return

0.9% Return rate 21% Fixable by listing

Functionality-Overall20%█▇▇▇██

No results

no real results

Did not work

Advertised Vs Actual Product16%▇▇█▇██

didnt work as advertised

FALSE ADVERTISEMENT

False advertisement

Oily/Greasy14%████▆▆

Very greasy

It's very oily

Seems greasy

Smell6%▇█▅▅▆▅

Unpleasant smell

Very Strong Scent

Bad smell

Adhesion/Stickiness5%▅▇▇██▇

FAQ

Common Luxe Korean Under Eye Balm questions

Answered from the same tracked data.