luxe korean under eye balm
Worth a lookShows beatable incumbent ratings (3.8★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible$23.05avg listing price — sweet spot $15–$100
Price range
Incredible$15.25–$36.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Market size
Good$480K$480K/yr · 244K searches
Growth
Good+34.1%90-day search growth — must beat 0% to launch
Brand share
Good72%top-5 brand share — brands hold most of the demand
Review moat
Okay2,128.63avg incumbent reviews — the moat a new listing must climb
Competition
Bad71%top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, luxe korean under eye balm is a $480K/yr Amazon United States market (244K searches/yr). The top 5 brands hold 72% of demand. Verdict: Worth a look — 66/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
luxe korean under eye balm market data
- Units sold / yr
- 10K–13K
- avg 500–750/product
- Revenue / yr
- $231K–$288K
- units × avg price
- Conversion rate
- 8.6%
- Avg BSR
- #172
- Page quality
- 0%
- Prime
- 81%
- Sponsored
- 100%
- Out of stock
- 19.8%
- Avg brand age
- 40 months
- Avg seller age
- 120 days
Competition & brand share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
15
Sellers
25
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
24%
- LUXE28%
- AMOQUCT26%
- EZBNG7%
- Tasunte6%
- WONDER FAMILY5%
- Coellyo Lipstick5%
Demand
Weekly Amazon search volume, last 11 weeks — +34.1% search growth over the last 90 days.Top luxe korean under eye balm search terms
- luxe korean under eye balm141K/yr
- luxe under eye balm36K/yr
- luxe eye balm20K/yr
- luxe korean under eye balm stick6K/yr
- luxe - korean under-eye balm7K/yr
- luxe under eye balm korean5K/yr
- luxe korean eye balm5K/yr
- luxe korean under-eye balm2K/yr
- luxe lift and firm multi balm3K/yr
- lux korean under eye balm3K/yr
Top luxe korean under eye balm products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Luxe Korean Under Eye Balm Lift & Firm 3-in-1 Multi Balm Stick Hydrating Smoothing and Refreshing Eye Care for Dark Circles Puffiness and Fine Lines with PDRN Collagen Extract
LUXE$36.903.9★112 rev
AMOQUCT Luxe Eye Balm Eye Balm Stick 3-in-1 Hydrating & Smoothing Eye Cream with Collagen Lightweight Formula for Daily Eye Care Portable Design
AMOQUCT$29.694.1★64 rev
EZBNG Korean Under Eye Balm Hydrating Smoothing Eye Balm for Dark Circles Puffiness & Fine Lines Refreshing Under Eye Care (B)
EZBNG$21.961.0★5 rev
Tasunte Eye Balm
Tasunte$30.654.0★3 rev
Coellyo Lipstick Luxe Korean Under Eye Balm Luxe Korean Balm Lift & Firm Multi Balm Hydrating Smoothing Eye Care for Dark Circles Puffiness and Fine Lines 0.38 oz
Coellyo Lipstick$18.643.0★20 rev
Newest
by launch date
LUXE BEAUTY Under-Eye Balm Stick with PDRN & Collagen Extract Hydrating 3-in-1 Eye Balm for Under-Eye Lips Neck & Smile Lines Daily Moisturizing Skin Care Stick
LUXE BEAUTY$27.308 rev
FormulaMax Under Eye Balm Stick: Lift & Firm 3-in-1 Multi Balm Stick for Dark Circles & Puffiness and Fine Lines with Collagen Extract Gifts for Women 0.35 OZ
FormulaMax$19.834 rev
Tasunte Eye Balm
Tasunte$30.653 rev
EZBNG Korean Under Eye Balm Hydrating Smoothing Eye Balm for Dark Circles Puffiness & Fine Lines Refreshing Under Eye Care (B)
EZBNG$21.965 rev
Luxe Korean Under Eye Balm Lift & Firm 3-in-1 Multi Balm Stick Hydrating Smoothing and Refreshing Eye Care for Dark Circles Puffiness and Fine Lines with PDRN Collagen Extract
LUXE$36.90112 rev
Trending
90-day click momentumFormulaMax Under Eye Balm Stick: Lift & Firm 3-in-1 Multi Balm Stick for Dark Circles & Puffiness and Fine Lines with Collagen Extract Gifts for Women 0.35 OZ
FormulaMax$19.835.0★
Magic Luxe Korean Under Eye Balm Stick Luxe Under Eye Balm & Luxe Eye Cream Alternative Hydrating Smoothing Multi Balm for Dark Circles Puffiness & Fine Lines 0.38 Oz (Luxe Stick-1PCS)
MAGIC LUXE OIL$25.534.3★
Korean Under Eye Balm Hydrating Eye Balm Stick Collagen-Infused Multi Balm Firming and Smoothing Eye Care Stick Lightweight 3-in-1 Formula for Fine Lines and Dark Circles 0.35 OZ (1)
Generic$15.421.7★
Luxe Korean Balm Under Eye Stick - Hydrating Smoothing and Refreshing Eye Care with Collagen Extract 0.32 oz (1Pc)
Luxe Korean Balm$17.423.4★
LUXE BEAUTY Under-Eye Balm Stick with PDRN & Collagen Extract Hydrating 3-in-1 Eye Balm for Under-Eye Lips Neck & Smile Lines Daily Moisturizing Skin Care Stick
LUXE BEAUTY$27.305.0★
What buyers say about luxe korean under eye balm
What buyers praise and complain about, mined from review topics.What buyers love
“does hydrate”
“Glides on smooth”
“Excellent product”
“Good for combination skin”
“Softens Wrinkles”
“a nice shine”
“its very effective at moisturizing dry skin”
“Great value”
“Ease of application”
“Easy to use”
What buyers complain about
“No results”
“Very greasy”
“Price point too high”
“Causes a rash”
“doesnt help with wrinkles”
“Unpleasant smell”
“I do not see an improvement in my fine lines”
“didnt work as advertised”
“This product burns my face”
“Not moisturizing”
Top return reasons
Common questions
- Is luxe korean under eye balm profitable to sell on Amazon United States?
- The niche generates $480K/yr across 16 tracked products. 4 of 11 products launched in the last 360 days are still selling. 90-day search growth is +34.1%. Flapen's verdict: Worth a look (66/100).
- How competitive is the luxe korean under eye balm niche?
- 15 brands and 25 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 72% of demand.
- What do buyers complain about in luxe korean under eye balm?
- Top complaints mined from reviews: Functionality-Overall, Oily/Greasy, Value For Money. The return rate is 0.9%.
- What does it cost to enter the luxe korean under eye balm niche?
- Listings span $15.25–$36.90; the average listing price is $23.05 (sweet spot $15–$100). The average incumbent carries 2,129 reviews — the moat a new listing must climb.