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Luxaza Eyeshadow Stick Set

Fail

The top 5 brands take 100% of clicks, so Luxaza Eyeshadow Stick Set is a Fail.

Flapen Score
34
34 / 100
Ranks 10,192 of 10,978 Beauty & Personal Care niches · −14 vs the category median of 48
Market size
$165K/yr472K searches / yr
90-day growth
-9.8%search demand this quarter
Competition
85%top-5 click share · 3 brands · 6 sellers

Flapen Score

Luxaza Eyeshadow Stick Set against its category

The dotted line is the Beauty & Personal Care average. Past it, Luxaza Eyeshadow Stick Set is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Luxaza Eyeshadow Stick Set market on Amazon at a glance

Shoppers on Amazon United States searched for Luxaza Eyeshadow Stick Set 472K times last year and spent an estimated $165K. All 3 brands take every click. Demand peaks in Sep–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 472K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -9.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $165K a year.

Searches, last 12 months
472K
Growth, 90 days vs prior 90
-9.8%
Conversion, latest week
2.9%
Market size, estimated
$165Ka year
Peak month
September3.3× the quietest month
Top search term
colourpop eyeshadow stick162K searches a year

02 · Price

A sale here is worth $12.29.

Listings sell for $12.29 on average, from $8.38 to $23.08. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,000 to 1,250 of them. At $12.29 that is $12K to $15K a year per listing.

Average price
$12.29under the $15 to $100 sweet spot
Price range
$8.38–$23.08
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
1,000–1,250
Revenue per listing a year
$12K–$15K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #17 within Eyes. It carries 1,970 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#17in Eyes
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
1,970per listing
Listings tracked
11

04 · Newcomers

5 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
5Amazon's first-year sales bar
Average brand age
38 months

Products

Top Luxaza Eyeshadow Stick Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

0%

  • Brand 195%
  • Brand 23%
  • Brand 32%
  • Open — no brand owns it (0%)

Demand

Luxaza Eyeshadow Stick Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '25Black Friday '25Holiday '25Spike '26AugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Dec · busiest ÷ quietest = 3.3×

Search terms

Top Luxaza Eyeshadow Stick Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • colourpop eyeshadow stick162K/yr
  • colorpop shadow stix106K/yr
  • color pop eyeshadow stick93K/yr
  • colourpop shadow stix34K/yr
  • colour pop eyeshadow stick21K/yr
  • colorpop eyeshadow stick10K/yr
  • color pop shadow stick18K/yr
  • luxaza eyeshadow stick10K/yr
  • luxaza9K/yr
  • colourpop shadow stick5K/yr

Reviews and returns

What reviews say buyers love and hate about Luxaza Eyeshadow Stick Set

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Color”
30%of negative reviews mention “Color”
1.8%of orders come back
“Color not as described”
A buyer, on “Color”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Luxaza Eyeshadow Stick Set questions

Answered from the same tracked data.