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Luvie Glow Foundation Cushion for Mature Skin

Maybe

Search demand grew +754.3% this quarter. But the top 5 brands take 100% of clicks, so Luvie Glow Foundation Cushion for Mature Skin is a Maybe.

Flapen Score
57
57 / 100
Top 14% of 10,978 Beauty & Personal Care niches · +9 vs the category median of 48
Market size
$33K/yr19K searches / yr
90-day growth
+754.3%search demand this quarter
Competition
67%top-5 click share · 3 brands · 10 sellers

Flapen Score

Luvie Glow Foundation Cushion for Mature Skin against its category

The dotted line is the Beauty & Personal Care average. Past it, Luvie Glow Foundation Cushion for Mature Skin is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Luvie Glow Foundation Cushion for Mature Skin market on Amazon at a glance

Shoppers on Amazon United States searched for Luvie Glow Foundation Cushion for Mature Skin 19K times last year and spent an estimated $33K. All 3 brands take every click. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

7.5% of searches ended in a purchase last week.

Shoppers searched for this 19K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 7.5% of those searches ended in a purchase. Searches in the last 90 days moved +754.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $33K a year.

Searches, last 12 months
19K
Growth, 90 days vs prior 90
+754.3%
Conversion, latest week
7.5%
Market size, estimated
$33Ka year
Top search term
luvie glow foundation cushion for mature skin13K searches a year

02 · Price

A sale here is worth $23.32.

Listings sell for $23.32 on average, from $17.17 to $39.98. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $23.32 that is $2K to $6K a year per listing.

Average price
$23.32inside the $15 to $100 sweet spot
Price range
$17.17–$39.98
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
$2K–$6K
Returns
3.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.3% of listings are out of stock. The average listing ranks #644 within Face. It carries 52 reviews at 3.72 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
13.3%
Average rank
#644in Face
Average rating
3.72 starsAmazon United States average 4.42 stars
Average reviews
52per listing
Listings tracked
14

04 · Newcomers

Amazon counts 6 of last year's 14 launches as successful.

14 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
14
Successful launches
6Amazon's first-year sales bar
Average brand age
30 months

Products

Top Luvie Glow Foundation Cushion for Mature Skin products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

$0$3K$7K$10K$13K10100 Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3

Sellers

10

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

0%

  • Luvie Glow Foundation34%
  • Luvie Glow33%
  • LUVIE33%

Reviews and returns

What reviews say buyers love and hate about Luvie Glow Foundation Cushion for Mature Skin

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Color15%−0.54

The color was off

color doesn't match well

Not happy with color

Coverage10%+0.20

Minimal coverage

It did not cover

Coverage is terrible

Advertised Vs Actual Product6%−0.16

Not what I expected

NOT as advertised

False advertising

Functionality-Overall3%−0.12

It didnt work for me

Did not work as advertised

it doesnt work good

Quality-Overall3%

Makeup average at best

Even the mirror in the lid is cheap and cloudy and you can barely see yourself in it

Poorly made

Love

Coverage13%+0.20

Buildable Coverage

Nice Coverage

Full coverage

Suitability Combination Skin10%+0.68

gives my skin a healthy glow

this matched my skin tone perfectly

I really liked it on my skin very satisfied

Soft Feel9%

Smooth feel

Goes on smooth

Smooth

Ease Of Application8%+0.42

The application is quick

I like the applicator

The application was easy enough

Weight Light7%+0.55

Lightweight and Comfortable

it still feels lightweight on the skin

this one stays lightweight

Return

3.5% Return rate 66% Fixable by listing

Color44%██▇▇▆▇

The color was off

color doesn't match well

Not happy with color

Advertised Vs Actual Product13%▆▆█▇██

Not what I expected

NOT as advertised

False advertising

Coverage9%▇▆█▆▇▄

Minimal coverage

It did not cover

Coverage is terrible

Weight Light5%▇▅█▃█▅
Leak-Proof4%▂▇▄▅██

This arrived with thick oil already leaking into the lid

All the product is leaking out

It spills out

FAQ

Common Luvie Glow Foundation Cushion for Mature Skin questions

Answered from the same tracked data.