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Luvie Glow Foundation

Fail

Demand is soft, at -61.7% this quarter, so Luvie Glow Foundation is a Fail.

Flapen Score
46
46 / 100
Ranks 6,013 of 10,978 Beauty & Personal Care niches · −2 vs the category median of 48
Market size
$164K/yr150K searches / yr
90-day growth
-61.7%search demand this quarter
Competition
56%top-5 click share · 4 brands · 10 sellers

Flapen Score

Luvie Glow Foundation against its category

The dotted line is the Beauty & Personal Care average. Past it, Luvie Glow Foundation is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Luvie Glow Foundation market on Amazon at a glance

Shoppers on Amazon United States searched for Luvie Glow Foundation 150K times last year and spent an estimated $164K. All 4 brands take every click. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 4.9% of those searches ended in a purchase.

Shoppers searched for this 150K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -61.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $164K a year.

Searches, last 12 months
150K
Growth, 90 days vs prior 90
-61.7%
Conversion, latest week
4.9%
Market size, estimated
$164Ka year
Top search term
luvie glow foundation81K searches a year

02 · Price

A sale here is worth $22.45.

Listings sell for $22.45 on average, from $15.87 to $39.98. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $22.45 that is $6K to $11K a year per listing.

Average price
$22.45inside the $15 to $100 sweet spot
Price range
$15.87–$39.98
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$6K–$11K
Returns
3.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 19.7% of listings are out of stock. The average listing ranks #779 within Face. It carries 48 reviews at 3.79 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
19.7%
Average rank
#779in Face
Average rating
3.79 starsAmazon United States average 4.42 stars
Average reviews
48per listing
Listings tracked
17

04 · Newcomers

6 of last year's 17 launches cleared the first-year sales bar.

17 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
17
Successful launches
6Amazon's first-year sales bar
Average brand age
42 months

Products

Top Luvie Glow Foundation products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

4

Sellers

10

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

56%

Top 20: 100%

Open market

0%

  • Brand 142%
  • Brand 236%
  • Brand 323%

Demand

Luvie Glow Foundation search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '26DecJanFebMarAprMayJunJul

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 7.8× · 8 of 12 months tracked

Search terms

Top Luvie Glow Foundation search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • luvie glow foundation81K/yr
  • luvie15K/yr
  • luvie foundation10K/yr
  • luvie glow16K/yr
  • luvie foundation cushion4K/yr
  • luvie glow foundation cushion11K/yr
  • luvie makeup3K/yr
  • luvie glow makeup11K/yr

Reviews and returns

What reviews say buyers love and hate about Luvie Glow Foundation

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Coverage”
15%of negative reviews mention “Color”
3.5%of orders come back
“The color was off”
A buyer, on “Color”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Luvie Glow Foundation questions

Answered from the same tracked data.