Is luvie glow foundation profitable to sell on Amazon United States?

The niche generates $164K/yr across 17 tracked products. 6 of 17 products launched in the last 360 days are still selling. 90-day search growth is -61.7%. Flapen's verdict: Skip it (46/100).

How competitive is the luvie glow foundation niche?

4 brands and 10 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in luvie glow foundation?

Top complaints mined from reviews: Color, Coverage, Advertised Vs Actual Product. The return rate is 3.5%.

What does it cost to enter the luvie glow foundation niche?

Listings span $15.87–$39.98; the average listing price is $22.45 (sweet spot $15–$100). The average incumbent carries 48 reviews — the moat a new listing must climb.

luvie glow foundation

Skip it

Soft demand (-61.7% this quarter) — this niche doesn't clear our bar today.

Review moat

Incredible47.59

avg incumbent reviews — the moat a new listing must climb

Quality gap

Incredible3.8★

avg incumbent rating — lower means beatable quality

Price range

Incredible$15.87–$39.98

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$22.45

avg listing price — sweet spot $15–$100

Conversion

Good4.9%

search→purchase rate — share of searches ending in a sale

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Returns

Okay3.5%

return rate — above 5% kills the launch gate

Market size

Okay$164K

$164K/yr · 150K searches

Growth

Bad-61.7%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals Quality Gap Out of Stock

According to Flapen's Amazon United States niche tracking, luvie glow foundation is a $164K/yr Amazon United States market (150K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 46/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

luvie glow foundation market data

Units sold / yr: 8K–10K; avg 250–500/product
Revenue / yr: $180K–$225K; units × avg price
Conversion rate: 4.9%
Avg BSR: #779
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 19.7%
Avg brand age: 42 months
Avg seller age: 157 days

Competition & brand share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Brands

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

56%

Top 20: 100%

Open market

Luvie Glow42%
Luvie Glow Foundation36%
LUVIE23%

Demand

Weekly Amazon search volume, last 32 weeks — -61.7% search growth over the last 90 days.

Open Trend

Top luvie glow foundation search terms

luvie glow foundation81K/yr -66.4%6.2% conv.
luvie15K/yr -18.5%4.7% conv.
luvie foundation10K/yr -34.5%4.1% conv.
luvie glow16K/yr -60.5%4.1% conv.
luvie foundation cushion4K/yr -28.6%5.1% conv.
luvie glow foundation cushion11K/yr -88.2%4.9% conv.
luvie makeup3K/yr -36.1%4.5% conv.
luvie glow makeup11K/yr -86.7%4.3% conv.

All search terms

Top luvie glow foundation products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

LUVIE Glow Cushion Foundation - Hydrating BB Cream Cushion with Hyaluronic Acid Aloe & Vitamin E -Dewy Finish Buildable Natural Coverage Foundation Long-Lasting Makeup for All Skin Types - IVORY

LUVIE$39.823.3★32 rev

Luvie Glow Foundation Ideal for Light/Medium Complexions-Hush Makeup Foundation Mushroom Head Air Cushion CC Cream - BB Cream Foundation for Older Women (Natural color)

Luvie Glow Foundation$19.884.0★64 rev

Foundation for Older Women | Warm - Perfect for Light/Medium Complexions | 2026 New Mushroom Head Air Cushion CC Cream Long-Lasting Full Coverage BB Cream | Moisturizing Even Skin for Mature Skin

Luvie Glow$22.393.9★44 rev

Luvie Glow Foundation Cushion Mushroom Head Air Cushion CC Cream BB Cream Face Makeup Foundation Moisturizing Concealer Brighten Long-Lasting Even Skin Tone for All Skin Types (Ivory)

Luvie Glow$21.573.3★85 rev

LUVIE Glow Cushion Foundation - Hydrating BB Cream Cushion with Hyaluronic Acid Aloe & Vitamin E -Dewy Finish Buildable Natural Coverage Foundation Long-Lasting Makeup for All Skin Types - WARM

LUVIE$39.983.6★25 rev

Newest

by launch date

Luvie Glow Foundation Ideal for Light/Medium Complexions-Makeup Foundation Mushroom Head Air Cushion-CC Cream For Mature Women Coverage for All Skin Types Makeup BB Cream(Natural)

Luvie Glow Foundation$21.8316 rev

3mo ago

Luvie Glow Foundation Ideal for Lig42314124h Makeup Foundation Mushroom Head Air Cushion CC Cream - BB Cream Foundation for Older Women (Natural color)

Luvie Glow Foundation$21.8415 rev

5mo ago

Luvie Glow Foundation Ideal for Li4324143241324up Foundation Mushroom Head Air Cushion CC Cream - BB Cream Foundation for Older Women (Lvory white)

Luvie Glow Foundation$21.721 rev

5mo ago

Foundation for Older Women | Warm - Perfect for Light/Medium Complexions | 2026 New Mushroom Head Air Cushion CC Cream Long-Lasting Full Coverage BB Cream | Moisturizing Even Skin for Mature Skin

Luvie Glow$22.3944 rev

5mo ago

Luvie Glow Foundation Ideal for Light/Medium Complexions-Hush Makeup Foundation Mushroom Head Air Cushion CC Cream - BB Cream Foundation for Older Women (Natural color)

Luvie Glow Foundation$19.8864 rev

6mo ago

What buyers say about luvie glow foundation

What buyers praise and complain about, mined from review topics.

What buyers love

Coverage15%

“Buildable Coverage”

Suitability Combination Skin10%

“gives my skin a healthy glow”

Soft Feel9%

“Smooth feel”

Ease Of Application8%

“The application is quick”

Weight Light7%

“Lightweight and Comfortable”

Quality-Overall5%

“the quality is so smooth it comes with a cute sponge”

Color5%

“Very nice color”

Brightness/Shine/Glow5%

“it looks shiny”

Texture/Consistency-Overall4%

“Nice texture,”

Ease Of Use3%

“easy to use”

What buyers complain about

Color15%

“The color was off”

Coverage10%

“Minimal coverage”

Advertised Vs Actual Product5%

“Not what I expected”

Functionality-Overall3%

“It didnt work for me”

Quality-Overall3%

“Makeup average at best”

Leak-Proof3%

“This arrived with thick oil already leaking into the lid”

Suitability Combination Skin3%

“Luvie didn't blend with my complexion”

Thickness2%

“After about an hour I noticed the coverage looked a little thinner”

Ease Of Application2%

“have to wash the applicator a lot”

Moist/Dry2%

“I don't feel the hydrating factor im applying it with the sponge it came with for targeted coverage”

Top return reasons

Color45%

Advertised Vs Actual Product12%

Coverage9%

Weight Light5%

Leak-Proof4%

Functionality-Overall3%

Texture/Consistency-Overall2%

Product Condition2%

Moist/Dry1%

Suitability Combination Skin1%

Common questions

Is luvie glow foundation profitable to sell on Amazon United States?: The niche generates $164K/yr across 17 tracked products. 6 of 17 products launched in the last 360 days are still selling. 90-day search growth is -61.7%. Flapen's verdict: Skip it (46/100).
How competitive is the luvie glow foundation niche?: 4 brands and 10 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in luvie glow foundation?: Top complaints mined from reviews: Color, Coverage, Advertised Vs Actual Product. The return rate is 3.5%.
What does it cost to enter the luvie glow foundation niche?: Listings span $15.87–$39.98; the average listing price is $22.45 (sweet spot $15–$100). The average incumbent carries 48 reviews — the moat a new listing must climb.

luvie glow foundation

luvie glow foundation market data

Competition & brand share

Demand

Top luvie glow foundation search terms

Top luvie glow foundation products on Amazon

Top sellers

Newest

Trending

What buyers say about luvie glow foundation

What buyers love

What buyers complain about

Top return reasons

Common questions

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