Is luuma hair removal cream profitable to sell on Amazon United States?

The niche generates $81K/yr across 6 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -64.5%. Flapen's verdict: Skip it (42/100).

How competitive is the luuma hair removal cream niche?

6 brands and 22 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 93% of demand.

What do buyers complain about in luuma hair removal cream?

Top complaints mined from reviews: Functionality-Overall, Allergies, Smell. The return rate is 2.6%.

What does it cost to enter the luuma hair removal cream niche?

Listings span $15.62–$21.65; the average listing price is $18.97 (sweet spot $15–$100). The average incumbent carries 320 reviews — the moat a new listing must climb.

luuma hair removal cream

Skip it

Soft demand (-64.5% this quarter) — this niche doesn't clear our bar today.

Quality gap

Incredible3.4★

avg incumbent rating — lower means beatable quality

Price range

Incredible$15.62–$21.65

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$18.97

avg listing price — sweet spot $15–$100

Review moat

Great320.17

avg incumbent reviews — the moat a new listing must climb

Conversion

Good6.8%

search→purchase rate — share of searches ending in a sale

Returns

Good2.6%

return rate — above 5% kills the launch gate

Market size

Bad$81K

$81K/yr · 63K searches

Brand share

Bad93%

top-5 brand share — brand-locked demand

Competition

Bad93%

top-5 click share — a locked-up shelf

Growth

Bad-64.5%

90-day search growth — must beat 0% to launch

Signals Low Review Barrier Quality Gap Out of Stock

According to Flapen's Amazon United States niche tracking, luuma hair removal cream is a $81K/yr Amazon United States market (63K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 42/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

luuma hair removal cream market data

Units sold / yr: 4K–5K; avg 250–500/product
Revenue / yr: $76K–$95K; units × avg price
Conversion rate: 6.8%
Avg BSR: #452
Page quality: 0%
Prime: 100%
Sponsored: 50%
Out of stock: 50.0%
Avg brand age: 22 months
Avg seller age: 178 days

Competition & brand share

The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 falling

Sellers

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

URMAX50%
rubeonly13%
RKCUOY11%
Youggle11%
Flamingo9%
PUILOG7%

Demand

Weekly Amazon search volume, last 50 weeks — -64.5% search growth over the last 90 days.

Open Trend

Top luuma hair removal cream search terms

luuma facial hair remover12K/yr -49.0%2.4% conv.
luuma hair removal cream26K/yr -78.3%0.8% conv.
luuma6K/yr -55.9%1.0% conv.
luuma hair removal2K/yr +49.7%0.8% conv.
lumma facial hair remover5K/yr -84.3%0.0% conv.
luuma facial hair removal cream5K/yr -53.5%1.7% conv.
luma hair removal cream6K/yr -74.5%0.0% conv.

All search terms

Top luuma hair removal cream products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 6 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

2 PCS Hydrateology Facial Hair Removal Cream Luuma Facial Hair Removal Gentle Hairs Removers for Women Long-Lasting Depilatory Cream for All Skin Types

URMAX$20.233.0★2 rev

2 Pack Hydrateology Facial Hair Removal Cream Luuma Facial Hair Removal Gentle Hairs Removers for Women Long-Lasting Depilatory Cream for All Skin Types

rubeonly$15.622.5★9 rev

2 Pack Hydrateology Facial Hair Removal Cream Luuma Facial Hair Removal Gentle Hairs Removers for Women Long-Lasting Depilatory Cream with Kit for All Skin Types

RKCUOY$19.990.0★0 rev

Facial Hair Removal For Women Painless & Gentle Hair Removal Cream | Chin | Upper Lip | Cheeks for Sensitive Skin (7 Min 7 Days) - 1.69Fl Oz

Youggle$19.903.6★55 rev

Flamingo Womens Facial Hair Removal Cream with Calming Serum - (2 Pack) 1.35 fl oz - Removes Hair from Chin Upper Lip and Sideburns

Flamingo$16.413.4★1,829 rev

Newest

by launch date

Facial Hair Removal for Women Face Flawless Facial Depilatory Cream At Home Defined Hair Remover Sensitive Skin Safe 1.69 Fl Oz

PUILOG$21.6526 rev

2mo ago

Facial Hair Removal For Women Painless & Gentle Hair Removal Cream | Chin | Upper Lip | Cheeks for Sensitive Skin (7 Min 7 Days) - 1.69Fl Oz

Youggle$19.9055 rev

3mo ago

2 PCS Hydrateology Facial Hair Removal Cream Luuma Facial Hair Removal Gentle Hairs Removers for Women Long-Lasting Depilatory Cream for All Skin Types

URMAX$20.232 rev

6mo ago

2 Pack Hydrateology Facial Hair Removal Cream Luuma Facial Hair Removal Gentle Hairs Removers for Women Long-Lasting Depilatory Cream with Kit for All Skin Types

RKCUOY$19.990 rev

8mo ago

2 Pack Hydrateology Facial Hair Removal Cream Luuma Facial Hair Removal Gentle Hairs Removers for Women Long-Lasting Depilatory Cream for All Skin Types

rubeonly$15.629 rev

9mo ago

What buyers say about luuma hair removal cream

What buyers praise and complain about, mined from review topics.

What buyers love

Hair Removal16%

“Great hair remover on my face”

Soft Feel14%

“Soft with the skin”

Quality-Overall11%

“you can tell that it is well made”

Allergies9%

“No irritation, great results”

Suitability Combination Skin6%

“The pros: doesn't irritate my super sensitive skin”

Smell5%

“The smell is also not too strong”

Advertised Vs Actual Product4%

“works as described”

Efficiency4%

“it works great”

Ease Of Use4%

“easy to use”

Value For Money2%

“Great value for the price”

What buyers complain about

Functionality-Overall33%

“Barely worked”

Allergies14%

“Stings, caused irritation”

Smell7%

“Smells terrible”

Sensitivity-Overall7%

“Burned my skin”

Skin Health5%

“It burned my face”

Damage/Burn Hair4%

“Burned my skin”

Advertised Vs Actual Product4%

“Didnt receive what was advertised”

Value For Money3%

“Not worth the money”

Suitability Short Hair2%

“I still had a few coarse hairs it didnt remove”

Quality-Overall2%

“Trash product”

Top return reasons

Functionality-Overall39%

Damage/Burn Hair23%

Advertised Vs Actual Product11%

Skin Health5%

Smell4%

Suitability Short Hair3%

Defective Material/Parts3%

Product Condition3%

Value For Money1%

Strength1%

Common questions

Is luuma hair removal cream profitable to sell on Amazon United States?: The niche generates $81K/yr across 6 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -64.5%. Flapen's verdict: Skip it (42/100).
How competitive is the luuma hair removal cream niche?: 6 brands and 22 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 93% of demand.
What do buyers complain about in luuma hair removal cream?: Top complaints mined from reviews: Functionality-Overall, Allergies, Smell. The return rate is 2.6%.
What does it cost to enter the luuma hair removal cream niche?: Listings span $15.62–$21.65; the average listing price is $18.97 (sweet spot $15–$100). The average incumbent carries 320 reviews — the moat a new listing must climb.