lush shower gel
Launch itA $2.4M/yr market growing +13.5% this quarter with returns at 0.8% — clears our launch bar.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Market size
Incredible$2.4M$2.4M/yr · 739K searches
Avg price
Incredible$31.78avg listing price — sweet spot $15–$100
Price range
Great$11.53–$85.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great10.2%search→purchase rate — share of searches ending in a sale
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Growth
Okay+13.5%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,392.5avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, lush shower gel is a $2.4M/yr Amazon United States market (739K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Dec. Verdict: Launch it — 63/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
lush shower gel market data
- Units sold / yr
- 60K–80K
- avg 2,000–2,500/product
- Revenue / yr
- $1.9M–$2.5M
- units × avg price
- Conversion rate
- 10.2%
- Avg BSR
- #166
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 86%
- Out of stock
- 0.0%
- Avg brand age
- 55 months
- Avg seller age
- 125 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
5 flat
Sellers
14
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
49%
Top 20: 93%
Open market
0%
- Nécessaire43%
- Sol de Janeiro27%
- OUAI18%
- Salt & Stone10%
- Naturium1%
Demand & seasonality
Weekly Amazon search volume, last 71 weeks — +13.5% search growth over the last 90 days.Peak months: Feb, Dec · busiest ÷ quietest = 4.6×
Top lush shower gel search terms
- necessaire body wash274K/yr
- sol de janeiro body wash200K/yr
- ouai body wash101K/yr
- salt and stone bergamot and hinoki38K/yr
- salt and stone bergamot14K/yr
- rio de janeiro body wash13K/yr
- ncessaire the body wash14K/yr
- bergamot and hinoki8K/yr
- body wash luxury9K/yr
- body wash sol de janeiro10K/yr
Top lush shower gel products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
OUAI Body Cleanser St. Barts - Foaming Body Wash with Jojoba Oil and Rosehip Oil to Hydrate Nurture Balance and Soften Skin - Paraben Phthalate and Sulfate Free Skin Care Products (10 Fl Oz)
OUAI$27.144.6★2,733 rev
Ncessaire The Body Wash Eucalyptus Multi-Oil Shower Gel Body Wash for Women + Men. Non-Comedogenic + Hypoallergenic for Sensitive Skin with Niacinamide. 500ml/16.9 fl oz
Nécessaire$39.614.5★2,289 rev
Sol de Janeiro Brazilian Play Moisturizing Shower Cream Gel Body Wash 385mL/13.0 fl oz.
Sol de Janeiro$24.824.6★8,795 rev
Ncessaire The Body Wash Fragrance-Free - Multi-Oil Shower Gel Body Wash for Women + Men. Non-Comedogenic + Hypoallergenic for Sensitive Skin with Niacinamide. 500ml/16.9 fl oz
Nécessaire$39.804.5★2,289 rev
Ncessaire The Body Wash Olibanum - Multi-Oil Shower Gel Body Wash for Women + Men. Non-Comedogenic + Hypoallergenic for Sensitive Skin with Niacinamide. 500ml/16.9 fl oz
Nécessaire$39.224.5★2,289 rev
Newest
by launch date
Ncessaire The Body Wash Cyprs-Citronn - Multi-Oil Shower Gel Body Wash for Women + Men. Non-Comedogenic + Hypoallergenic for Sensitive Skin with Niacinamide. 500ml/16.9 fl oz
Nécessaire$39.292,289 rev
Salt & Stone Signature Scent Duo Set | 48 Hour Aluminum-Free Deodorant & Hydrating Body Mist | Skincare-Infused Deodorant & Body Spray | Bergamot & Hinoki
Salt & Stone$63.64133 rev
Sol de Janeiro Delicia Drench Shower Oil 13 fl oz
Sol de Janeiro$24.781,447 rev
Ncessaire The Body Wash Olibanum - Multi-Oil Shower Gel Body Wash for Women + Men. Non-Comedogenic + Hypoallergenic for Sensitive Skin with Niacinamide. 500ml/16.9 fl oz
Nécessaire$39.222,289 rev
Ncessaire The Body Wash Fragrance-Free - Multi-Oil Shower Gel Body Wash for Women + Men. Non-Comedogenic + Hypoallergenic for Sensitive Skin with Niacinamide. 500ml/16.9 fl oz
Nécessaire$39.802,289 rev
Trending
90-day click momentumNcessaire The Body Wash Cyprs-Citronn - Multi-Oil Shower Gel Body Wash for Women + Men. Non-Comedogenic + Hypoallergenic for Sensitive Skin with Niacinamide. 500ml/16.9 fl oz
Nécessaire$39.294.5★
Ncessaire The Body Wash Fragrance-Free - Multi-Oil Shower Gel Body Wash for Women + Men. Non-Comedogenic + Hypoallergenic for Sensitive Skin with Niacinamide. 500ml/16.9 fl oz
Nécessaire$39.804.5★
Ncessaire The Body Wash Olibanum - Multi-Oil Shower Gel Body Wash for Women + Men. Non-Comedogenic + Hypoallergenic for Sensitive Skin with Niacinamide. 500ml/16.9 fl oz
Nécessaire$39.224.5★
Ncessaire The Body Wash Hinoki. Multi-Oil Shower Gel Body Wash for Women + Men. Non-Comedogenic + Hypoallergenic for Sensitive Skin with Niacinamide. 500ml/16.9 fl oz
Nécessaire$39.244.5★
Salt & Stone Signature Scent Duo Set | 48 Hour Aluminum-Free Deodorant & Hydrating Body Mist | Skincare-Infused Deodorant & Body Spray | Bergamot & Hinoki
Salt & Stone$63.644.4★
What buyers say about lush shower gel
What buyers praise and complain about, mined from review topics.What buyers love
“Delightful fragrance”
“dries quickly”
“Leaves skin soft”
“Got great reviews”
“Worth the purchase”
“Helped my dry skin”
“super clean”
“It lathers well”
“Great for skin”
“So far no irritation”
What buyers complain about
“Funky Smell”
“Expensive”
“Allergic reaction”
“Lasted too short”
“not effective”
“Not hydrating”
“bottle is too small”
“Doesnt lather well”
“Leaks everywhere”
“The texture is very odd”
Top return reasons
Common questions
- Is lush shower gel profitable to sell on Amazon United States?
- The niche generates $2.4M/yr across 28 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +13.5%. Flapen's verdict: Launch it (63/100).
- How competitive is the lush shower gel niche?
- 5 brands and 14 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in lush shower gel?
- Top complaints mined from reviews: Smell, Value For Money, Allergies. The return rate is 0.8%.
- When does demand for lush shower gel peak?
- Demand peaks in Feb–Dec; the busiest month runs 4.6× the quietest.
- What does it cost to enter the lush shower gel niche?
- Listings span $11.53–$85.37; the average listing price is $31.78 (sweet spot $15–$100). The average incumbent carries 3,393 reviews — the moat a new listing must climb.