Skip to content

Lush Shower Gel

Maybe

An estimated 0.8% of orders come back. But the top 5 brands take 100% of clicks, so Lush Shower Gel is a Maybe.

Flapen Score
63
63 / 100
Top 4% of 10,978 Beauty & Personal Care niches · +15 vs the category median of 48
Market size
$2.4M/yr739K searches / yr
90-day growth
+13.5%search demand this quarter
Competition
49%top-5 click share · 5 brands · 14 sellers

Flapen Score

Lush Shower Gel against its category

The dotted line is the Beauty & Personal Care average. Past it, Lush Shower Gel is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lush Shower Gel market on Amazon at a glance

Shoppers on Amazon United States searched for Lush Shower Gel 739K times last year and spent an estimated $2.4M. All 5 brands take every click. Demand peaks in Feb–Dec. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

An estimated 10.2% of those searches ended in a purchase.

Shoppers searched for this 739K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.2% of those searches ended in a purchase. Searches in the last 90 days moved +13.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.4M a year.

Searches, last 12 months
739K
Growth, 90 days vs prior 90
+13.5%
Conversion, latest week
10.2%
Market size, estimated
$2.4Ma year
Peak month
December4.6× the quietest month
Top search term
necessaire body wash274K searches a year

02 · Price

A sale here is worth $31.78.

Listings sell for $31.78 on average, from $11.53 to $85.37. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,000 to 2,500 of them. At $31.78 that is $64K to $79K a year per listing.

Average price
$31.78inside the $15 to $100 sweet spot
Price range
$11.53–$85.37
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
2,000–2,500
Revenue per listing a year
$64K–$79K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #166 within Cleansers. It carries 3,393 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#166in Cleansers
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
3,393per listing
Listings tracked
28

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
55 months

Products

Top Lush Shower Gel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

5 flat

Sellers

14

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

49%

Top 20: 93%

Open market

0%

  • Brand 143%
  • Brand 227%
  • Brand 318%
  • Brand 410%
  • Brand 51%

Demand

Lush Shower Gel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '25Prime Day '25Holiday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Dec · busiest ÷ quietest = 4.6×

Search terms

Top Lush Shower Gel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • necessaire body wash274K/yr
  • sol de janeiro body wash200K/yr
  • ouai body wash101K/yr
  • salt and stone bergamot and hinoki38K/yr
  • salt and stone bergamot14K/yr
  • rio de janeiro body wash13K/yr
  • ncessaire the body wash14K/yr
  • bergamot and hinoki8K/yr
  • body wash luxury9K/yr
  • body wash sol de janeiro10K/yr

Reviews and returns

What reviews say buyers love and hate about Lush Shower Gel

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Smell”
30%of negative reviews mention “Smell”
0.8%of orders come back
“Funky Smell”
A buyer, on “Smell”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Lush Shower Gel questions

Answered from the same tracked data.