Is lus brands love ur curls profitable to sell on Amazon United States?

The niche generates $116K/yr across 15 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -21.1%. Flapen's verdict: Skip it (44/100).

How competitive is the lus brands love ur curls niche?

12 brands and 42 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 80% of demand.

What do buyers complain about in lus brands love ur curls?

Top complaints mined from reviews: Smell, Hair Related, Moist/Dry. The return rate is 0.9%.

When does demand for lus brands love ur curls peak?

Demand peaks in Jan–Jun–Jul; the busiest month runs 2.8× the quietest.

What does it cost to enter the lus brands love ur curls niche?

Listings span $8.23–$57.78; the average listing price is $19.90 (sweet spot $15–$100). The average incumbent carries 19,133 reviews — the moat a new listing must climb.

lus brands love ur curls

Skip it

Soft demand (-21.1% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Avg price

Great$19.90

avg listing price — sweet spot $15–$100

Price range

Great$8.23–$57.78

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Conversion

Okay3.2%

search→purchase rate — share of searches ending in a sale

Market size

Okay$116K

$116K/yr · 183K searches

Competition

Okay70%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad19,132.53

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-21.1%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, lus brands love ur curls is a $116K/yr Amazon United States market (183K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Jan–Jun–Jul. Verdict: Skip it — 44/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

lus brands love ur curls market data

Units sold / yr: 5K–6K; avg 100–250/product
Revenue / yr: $100K–$119K; units × avg price
Conversion rate: 3.2%
Avg BSR: #26
Page quality: 0%
Prime: 100%
Sponsored: 93%
Out of stock: 7.4%
Avg brand age: 71 months
Avg seller age: 134 days

Competition & brand share

The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

15%

Marc Anthony56%
Yingbtr9%
Function of Beauty6%
BELLISSO5%
Aveda5%
Moroccanoil4%
Open — no brand owns it (6 brands, 15%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -21.1% search growth over the last 90 days.

Peak months: Jan, Jun, Jul · busiest ÷ quietest = 2.8×

Open Trend

Top lus brands love ur curls search terms

prose hair products149K/yr -23.0%0.7% conv.
grow long shampoo15K/yr +8.1%12.7% conv.
marc anthony grow long shampoo15K/yr -17.2%9.0% conv.
prose hair products for women5K/yr -48.0%0.0% conv.

All search terms

Top lus brands love ur curls products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Marc Anthony Strengthening Biotin Shampoo Grow Long Anti-Frizz Anti-Breakage & Nourishing Formula For Split Ends - Vitamin E Caffeine & Ginseng for Dry & Damaged Hair

Marc Anthony$8.774.5★12,280 rev

Marc Anthony Shampoo and Conditioner Gift Set Grow Long Biotin - Anti-Frizz Deep Conditioner For Split Ends & Breakage - Vitamin E Caffeine & Ginseng for Curly Dry & Damaged Hair

Marc Anthony$14.184.5★16,154 rev

Curl Defining Brush for Curly Hair Vented Detangling Hair Brush for Wet and Dry Styling Curved Brush for Shaping and Smoothing Curl Clumps Lightweight Hair Brush Beige

Yingbtr$9.194.5★3,909 rev

Function of Beauty Wavy Hair Shampoo & Conditioner Set - Sulfate-Free Shampoo & Conditioner Duo for Natural Wavy Texture - Lightweight Anti-Frizz Strengthening & Hydrating - Hair Care Products

Function of Beauty$18.324.2★707 rev

Biotin Shampoo and Conditioner Set - Sulfate and Paraben Free Treatment for Men and Women - Hair Thickening Volumizing Products to Help Boost Thinning Hair with Added Keratin

BELLISSO$25.794.3★46,563 rev

Newest

by launch date

Kitsch Smoothing Air Dry Cream for Hair Frizz Control Hair Care Product with Castor Oil & Coconut Oil Weightless Styling Cream- Enhances Natural Texture Appearance 5.3 oz

Kitsch$14.362,946 rev

8mo ago

KESMEDIK Tea Tree Purple Shampoo & Conditioner Set with Rosemary & Aloe Professional Anti Brass Toner Removes Yellow Tones for Gray Bleached White & Blonde Hair Refreshes Scalp Sulfate-Free

KESMEDIK$25.041,749 rev

1y ago

Aveda$13.441,535 rev

1y ago

Curl Defining Brush for Curly Hair Vented Detangling Hair Brush for Wet and Dry Styling Curved Brush for Shaping and Smoothing Curl Clumps Lightweight Hair Brush Beige

Yingbtr$9.193,909 rev

2y ago

Function of Beauty Wavy Hair Shampoo & Conditioner Set - Sulfate-Free Shampoo & Conditioner Duo for Natural Wavy Texture - Lightweight Anti-Frizz Strengthening & Hydrating - Hair Care Products

Function of Beauty$18.32707 rev

2y ago

What buyers say about lus brands love ur curls

What buyers praise and complain about, mined from review topics.

What buyers love

Smell21%

“The fragrance is amazing”

Soft Feel11%

“Leaves hair soft”

Quality-Overall10%

“Great product to”

Hair Growth8%

“It really helps with hair loss”

Suitability Curly Hair5%

“This works great on my curly hair”

Value For Money5%

“they are affordable”

Hair Styling4%

“Amazing brush for curls”

Moist/Dry3%

“keeps it moisturized”

Suitability Straight Hair3%

“Great for my hair”

Cleansing2%

“Clean and fresh”

What buyers complain about

Smell12%

“Gross smell”

Hair Related10%

“The stuff made my hair really hard”

Moist/Dry7%

“a bit dry”

Value For Money6%

“It is expensive”

Functionality-Overall6%

“Did Not Work”

Oily/Greasy4%

“feel extremely greasy”

Suitability Short Hair4%

“Didnt Work Great for My Hair”

Suitability Curly Hair4%

“doesn't work as hoped for curly hair”

Adhesion/Stickiness3%

“Couldn't stick with it”

Allergies2%

“ALLERGIC REACTION”

Top return reasons

Functionality-Overall11%

Smell11%

Advertised Vs Actual Product11%

Suitability Short Hair10%

Size-Overall7%

Leak-Proof5%

Oily/Greasy5%

Moist/Dry4%

Value For Money4%

Damage/Burn Hair3%

Common questions

Is lus brands love ur curls profitable to sell on Amazon United States?: The niche generates $116K/yr across 15 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -21.1%. Flapen's verdict: Skip it (44/100).
How competitive is the lus brands love ur curls niche?: 12 brands and 42 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 80% of demand.
What do buyers complain about in lus brands love ur curls?: Top complaints mined from reviews: Smell, Hair Related, Moist/Dry. The return rate is 0.9%.
When does demand for lus brands love ur curls peak?: Demand peaks in Jan–Jun–Jul; the busiest month runs 2.8× the quietest.
What does it cost to enter the lus brands love ur curls niche?: Listings span $8.23–$57.78; the average listing price is $19.90 (sweet spot $15–$100). The average incumbent carries 19,133 reviews — the moat a new listing must climb.