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Lure Her Perfume for Men

Fail

The top 5 products take 100% of clicks, so Lure Her Perfume for Men is a Fail.

Flapen Score
35
35 / 100
Ranks 10,006 of 10,978 Beauty & Personal Care niches · −13 vs the category median of 48
Market size
$4K/yr8K searches / yr
90-day growth
-16.8%search demand this quarter
Competition
100%top-5 click share · 3 brands · 3 sellers

Flapen Score

Lure Her Perfume for Men against its category

The dotted line is the Beauty & Personal Care average. Past it, Lure Her Perfume for Men is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lure Her Perfume for Men market on Amazon at a glance

Shoppers on Amazon United States searched for Lure Her Perfume for Men 8K times last year and spent an estimated $4K. All 3 brands take every click. Demand peaks in Jan–Sep–Oct–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 4.7% of those searches ended in a purchase.

Shoppers searched for this 8K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -16.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4K a year.

Searches, last 12 months
8K
Growth, 90 days vs prior 90
-16.8%
Conversion, latest week
4.7%
Market size, estimated
$4Ka year
Peak month
December3.2× the quietest month
Top search term
lure her cologne for men4K searches a year

02 · Price

A sale here is worth $11.20.

Listings sell for $11.20 on average, from $10.01 to $14.36. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 100 to 250 of them. At $11.20 that is $1K to $3K a year per listing.

Average price
$11.20under the $15 to $100 sweet spot
Price range
$10.01–$14.36
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.9% of listings are out of stock. The average listing ranks #466 within Men's. It carries 216 reviews at 3.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
13.9%
Average rank
#466in Men's
Average rating
3.45 starsAmazon United States average 4.42 stars
Average reviews
216per listing
Listings tracked
4

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Lure Her Perfume for Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

3

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 185%
  • Brand 211%
  • Brand 34%

Demand

Lure Her Perfume for Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K800Spike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Sep, Oct, Dec · busiest ÷ quietest = 3.2×

Search terms

Top Lure Her Perfume for Men search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lure her cologne for men4K/yr
  • lure her2K/yr
  • lure her cologne1K/yr
  • lure cologne215/yr
  • lure him perfume for men295/yr
  • lure for her pheromone190/yr
  • lure pheromone155/yr
  • cologne lure her13/yr
  • lire her cologne18/yr

Reviews and returns

What reviews say buyers love and hate about Lure Her Perfume for Men

We read the reviews and the return reasons for every product selling here.

75%of positive reviews mention “Smell”
90%of negative reviews mention “Smell”
0.2%of orders come back
“Scent doesnt last long”
A buyer, on “Smell”90% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

3 topics

NegativePositive

FAQ

Common Lure Her Perfume for Men questions

Answered from the same tracked data.