Lump of Coal Soap

Shoppers searched for this 37K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.6% of those searches ended in a purchase. Searches in the last 90 days moved -29.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $120K a year.

Searches, last 12 months

37K

Growth, 90 days vs prior 90

-29.1%

Conversion, latest week

13.6%

Market size, estimated

$120Ka year

Top search term

lump of coal soap19K searches a year

Listings sell for $23.61 on average, from $6.20 to $52.97. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $23.61 that is $2K to $6K a year per listing.

Average price

$23.61inside the $15 to $100 sweet spot

Price range

$6.20–$52.97

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

100–250

Revenue per listing a year

$2K–$6K

Returns

0.9%of orders · Amazon United States median 2.1%

29% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #2,091 within Cleansers. It carries 578 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings

29%

Prime listings

100%

Out of stock, average day

5.6%

Average rank

#2,091in Cleansers

Average rating

4.66 starsAmazon United States average 4.42 stars

Average reviews

578per listing

Listings tracked

7

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months

3

Successful launches

1Amazon's first-year sales bar

Average brand age

68 months