Skip to content
40

lump of coal soap

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 28Growth 10Conversion 96Competition 4Returns 95Price range 80Avg price 95Brand share 0Review moat 73Quality gap 21

Conversion

Incredible13.6%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Avg price

Incredible$23.61

avg listing price — sweet spot $15–$100

Price range

Great$6.20–$52.97

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good578

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$120K

$120K/yr · 37K searches

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-29.1%

90-day search growth — must beat 0% to launch

Competition

Bad95%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, lump of coal soap is a $120K/yr Amazon United States market (37K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 40/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

lump of coal soap market data

Units sold / yr
3K–4K
avg 100–250/product
Revenue / yr
$71K–$94K
units × avg price
Conversion rate
13.6%
Avg BSR
#2,091
Page quality
0%
Prime
100%
Sponsored
29%
Out of stock
5.6%
Avg brand age
68 months
Avg seller age
152 days

Competition & brand share

The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 flat

Sellers

14

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

95%

Top 20: 100%

Open market

0%

  • Duke Cannon Supply Co.98%
  • Pelto2%
  • Open — no brand owns it (0%)

Demand

Weekly Amazon search volume, last 28 weeks — -29.1% search growth over the last 90 days.
700500Spike '26Jan '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26

Top lump of coal soap search terms

  • lump of coal soap19K/yr
  • duke cannon lump of coal soap6K/yr
  • lump of coal soap for men4K/yr
  • coal soap6K/yr
  • duke cannon lump of coal3K/yr
All search terms

Top lump of coal soap products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$18K30%$36K45%$54K60%$72K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

What buyers say about lump of coal soap

What buyers praise and complain about, mined from review topics.

What buyers love

Smell48%

“Love the scent”

Gifting Purpose12%

“hsd s ton of fun gifting it”

Lather12%

“a creamy lather”

Cleansing4%

“Definitely an upgrade of soothing cleansing”

Value For Money4%

“Great value”

Quality-Overall4%

“Great Product”

Efficiency3%

“Works great”

Soft Feel3%

“makes skin feel smooth”

Suitability Combination Skin2%

“This one works great no skin issues”

Durability2%

“I know it's good work's good and last long”

What buyers complain about

Size-Overall50%

“Too small for cost”

Natural Resource Wastage25%

“Waste of”

Quality-Overall6%

“Poor quality control”

Color Fading/Discoloration6%

“Much to our disappointment the color stained our white wash clothes and white tile”

Stain Resistance6%

“Much to our disappointment the color stained our white wash clothes and white tile”

Top return reasons

Defective Material/Parts32%
Smell23%
Size-Overall20%
Color13%
Value For Money7%
Strength2%
Leak-Proof2%

Common questions

Is lump of coal soap profitable to sell on Amazon United States?
The niche generates $120K/yr across 7 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -29.1%. Flapen's verdict: Skip it (40/100).
How competitive is the lump of coal soap niche?
2 brands and 14 sellers compete. The top 5 products take 95% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in lump of coal soap?
Top complaints mined from reviews: Size-Overall, Natural Resource Wastage, Quality-Overall. The return rate is 0.9%.
What does it cost to enter the lump of coal soap niche?
Listings span $6.20–$52.97; the average listing price is $23.61 (sweet spot $15–$100). The average incumbent carries 578 reviews — the moat a new listing must climb.