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Luminous Silk Foundation

Maybe

The products selling today average only 3.9★. But the top 5 brands take 100% of clicks, so Luminous Silk Foundation is a Maybe.

Flapen Score
54
54 / 100
Top 22% of 10,978 Beauty & Personal Care niches · +6 vs the category median of 48
Market size
$275K/yr501K searches / yr
90-day growth
+53.6%search demand this quarter
Competition
67%top-5 click share · 2 brands · 32 sellers

Flapen Score

Luminous Silk Foundation against its category

The dotted line is the Beauty & Personal Care average. Past it, Luminous Silk Foundation is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Luminous Silk Foundation market on Amazon at a glance

Shoppers on Amazon United States searched for Luminous Silk Foundation 501K times last year and spent an estimated $275K. All 2 brands take every click. Demand peaks in May–Jun–Jul. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

2.1% of searches ended in a purchase last week.

Shoppers searched for this 501K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +53.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $275K a year.

Searches, last 12 months
501K
Growth, 90 days vs prior 90
+53.6%
Conversion, latest week
2.1%
Market size, estimated
$275Ka year
Peak month
June3.2× the quietest month
Top search term
luminess133K searches a year

02 · Price

A sale here is worth $26.42.

Listings sell for $26.42 on average, from $8.26 to $40.85. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $26.42 that is $7K to $13K a year per listing.

Average price
$26.42inside the $15 to $100 sweet spot
Price range
$8.26–$40.85
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$7K–$13K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

72% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 17.6% of listings are out of stock. The average listing ranks #188 within Face. It carries 4,806 reviews at 3.92 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
100%
Out of stock, average day
17.6%
Average rank
#188in Face
Average rating
3.92 starsAmazon United States average 4.42 stars
Average reviews
4,806per listing
Listings tracked
18

04 · Newcomers

Amazon counts 3 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
45 months

Products

Top Luminous Silk Foundation products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

$0$28K$55K$83K$110K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

32

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

0%

  • LUMINESS90%
  • L'Oreal Paris10%

Demand

Luminous Silk Foundation search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '25Spike '26SepOctNovDecJanFebMarAprMayJun

Peak months: May, Jun, Jul · busiest ÷ quietest = 3.2×

Search terms

Top Luminous Silk Foundation search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • luminess133K/yr
  • luminess foundation56K/yr
  • luminess silk airbrush spray foundation104K/yr
  • luminous foundation44K/yr
  • luminess airbrush foundation38K/yr
  • loreal lumi le glow skin tint20K/yr
  • luminess makeup18K/yr
  • luminess airbrush12K/yr
  • luminous silk foundation20K/yr
  • luminous makeup6K/yr

Reviews and returns

What reviews say buyers love and hate about Luminous Silk Foundation

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Coverage15%−0.10

not full coverage

Does Not Cover anything

Little coverage

Color15%−0.07

Darker than I expected

Bad color

WAY TOO DARK

Value For Money8%−0.06

Over priced

But pricey

Waste of Money

Functionality-Overall7%−0.08

Does not work as advertised

It does not work well

DOESN'T WORK

Advertised Vs Actual Product6%

False advertising

False advertisement

Inaccurate description

Love

Brightness/Shine/Glow12%+1.47

Gives a nice glow

Goes on smooth with a little shine

nice soft glow

Color11%−0.07

the color for me is excellent

It looks natural

Great color

Suitability Combination Skin11%+0.87

Matches my skin perfectly

It does match my skin perfectly

It makes my skin looked really good

Coverage11%−0.10

buildable coverage

Beautiful Coverage

Smooth coverage

Quality-Overall9%+0.65

Great quality product with lotion based

High quality product that does as advertised

Amazing quality

Return

1.1% Return rate 65% Fixable by listing

Color43%█▇▇▇▇▆

Darker than I expected

Bad color

WAY TOO DARK

Advertised Vs Actual Product11%▄▆▇█▇█

False advertising

False advertisement

Inaccurate description

Coverage9%▃▆▇█▇▇

not full coverage

Does Not Cover anything

Little coverage

Functionality-Overall5%█▆▇▇▆█

Does not work as advertised

It does not work well

DOESN'T WORK

Brightness/Shine/Glow4%▇█▆▅▄▅

FAQ

Common Luminous Silk Foundation questions

Answered from the same tracked data.