lumine skin
Skip itSoft demand (-80.4% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible3.2★avg incumbent rating — lower means beatable quality
Avg price
Incredible$24.63avg listing price — sweet spot $15–$100
Price range
Incredible$21.02–$27.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Market size
Okay$261K$261K/yr · 164K searches
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Review moat
Okay3,644.33avg incumbent reviews — the moat a new listing must climb
Returns
Okay5.5%return rate — above 6% kills the launch gate
Competition
Bad97%top-5 click share — a locked-up shelf
Growth
Bad-80.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, lumine skin is a $261K/yr Amazon United States market (164K searches/yr). The top 5 brands hold 76% of demand. Verdict: Skip it — 43/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 5K–6K
- avg 500–750/product
- Revenue / yr
- $123K–$148K
- units × avg price
- Launch success
- —
- 2 of 3 new (360d)
- Conversion rate
- 6.5%
- Avg BSR
- #509
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 83%
- Out of stock
- 6.2%
- Avg brand age
- 37 months
- Avg seller age
- 139 days
Competition
The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.Brands
3
Sellers
7
Top-5 brand share
76%
Top 20: 76%
Top-5 click share
97%
Top 20: 100%
Open market
0%
- Lumine Skin50%
- --24%
- ELROEL23%
- Lumineskin Labs3%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Lumine Skin Color Changing Foundation Stick Dual-Ended Korean Skin Care Foundation Stick Detachable Brush Full to Medium Coverage Base Hydrating Makeup Portable & Travel-Friendly (Natural)
Lumine Skin$23.882.8★48 rev
Official Lumineskin Cover Cream Stick-V Color Changing Foundation Stick - Hydrating Concealer Base Makeup Dual-Ended with Built-in Brush Portable for Daily Use (Natural)
--$21.401.8★29 rev
ELROEL Blanc Cover Cream Stick V White - Korean Color-Changing Foundation Stick with Volufiline - Medium to Full Coverage Dewy Finish Base Makeup - Dual-Ended with Detachable Brush (202 Natural)
ELROEL$27.183.8★7,256 rev
ELROEL Blanc Cover Cream Stick V White - Korean Color-Changing Foundation Stick with Volufiline - Medium to Full Coverage Dewy Finish Base Makeup - Dual-Ended with Detachable Brush (203 Medium)
ELROEL$27.203.8★7,256 rev
Official Facelove Foundation Stick Facelove Changing Foundation Stick 2-in-1 Color-Changing Foundation Stick Hydrating Long-Lasting Lightweight Matte Concealer Foundation Stick
Lumineskin Labs$21.023.0★21 rev
Newest
by launch dateLumine Skin Color Changing Foundation Stick Dual-Ended Korean Skin Care Foundation Stick Detachable Brush Full to Medium Coverage Base Hydrating Makeup Portable & Travel-Friendly (Natural)
Lumine Skin$23.8848 rev
Official Lumineskin Cover Cream Stick-V Color Changing Foundation Stick - Hydrating Concealer Base Makeup Dual-Ended with Built-in Brush Portable for Daily Use (Natural)
--$21.4029 rev
Official Facelove Foundation Stick Facelove Changing Foundation Stick 2-in-1 Color-Changing Foundation Stick Hydrating Long-Lasting Lightweight Matte Concealer Foundation Stick
Lumineskin Labs$21.0221 rev
ELROEL Blanc Cover Cream Stick V White - Korean Color-Changing Foundation Stick with Volufiline - Medium to Full Coverage Dewy Finish Base Makeup - Dual-Ended with Detachable Brush (200 Fair)
ELROEL$27.087,256 rev
ELROEL Blanc Cover Cream Stick V White - Korean Color-Changing Foundation Stick with Volufiline - Medium to Full Coverage Dewy Finish Base Makeup - Dual-Ended with Detachable Brush (202 Natural)
ELROEL$27.187,256 rev
Trending
90-day click momentumOfficial Facelove Foundation Stick Facelove Changing Foundation Stick 2-in-1 Color-Changing Foundation Stick Hydrating Long-Lasting Lightweight Matte Concealer Foundation Stick
Lumineskin Labs$21.023.0★
Official Lumineskin Cover Cream Stick-V Color Changing Foundation Stick - Hydrating Concealer Base Makeup Dual-Ended with Built-in Brush Portable for Daily Use (Natural)
--$21.401.8★
Lumine Skin Color Changing Foundation Stick Dual-Ended Korean Skin Care Foundation Stick Detachable Brush Full to Medium Coverage Base Hydrating Makeup Portable & Travel-Friendly (Natural)
Lumine Skin$23.882.8★
ELROEL Blanc Cover Cream Stick V White - Korean Color-Changing Foundation Stick with Volufiline - Medium to Full Coverage Dewy Finish Base Makeup - Dual-Ended with Detachable Brush (203 Medium)
ELROEL$27.203.8★
ELROEL Blanc Cover Cream Stick V White - Korean Color-Changing Foundation Stick with Volufiline - Medium to Full Coverage Dewy Finish Base Makeup - Dual-Ended with Detachable Brush (200 Fair)
ELROEL$27.083.8★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“gives great natural-looking coverage”
“Matched my skin perfectly”
“looks so natural”
“Its very good buildable which I like”
“Goes on easy”
“Smooth and light”
“lightweight feel”
“Easy to apply”
“As described”
“I would say its a good value for the price”
What buyers complain about
“To much brown”
“Not for Coverage”
“Doesnt work”
“This product is dry”
“Extremely poor quality”
“my combination skin doesn't like this”
“Allergic Reaction”
“Not what it said”
“The problem is it makes my skin dry”
“Over Priced”
Top return reasons
Common questions
- Is lumine skin profitable to sell on Amazon United States?
- The niche generates $261K/yr across 6 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -80.4%. Flapen's verdict: Skip it (43/100).
- How competitive is the lumine skin niche?
- 3 brands and 7 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 76% of demand.
- What do buyers complain about in lumine skin?
- Top complaints mined from reviews: Color, Coverage, Functionality-Overall. The return rate is 5.5%.
- What does it cost to enter the lumine skin niche?
- Listings span $21.02–$27.20; the average listing price is $24.63 (sweet spot $15–$100). The average incumbent carries 3,644 reviews — the moat a new listing must climb.
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