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Lumilux Stick

Fail

Demand is soft, at -80.3% this quarter, so Lumilux Stick is a Fail.

Flapen Score
37
37 / 100
Ranks 9,560 of 10,978 Beauty & Personal Care niches · −11 vs the category median of 48
Market size
$63K/yr72K searches / yr
90-day growth
-80.3%search demand this quarter
Competition
93%top-5 click share · 6 brands · 17 sellers

Flapen Score

Lumilux Stick against its category

The dotted line is the Beauty & Personal Care average. Past it, Lumilux Stick is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lumilux Stick market on Amazon at a glance

Shoppers on Amazon United States searched for Lumilux Stick 72K times last year and spent an estimated $63K. The top 5 brands take 98% of clicks. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 4.6% of those searches ended in a purchase.

Shoppers searched for this 72K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved -80.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $63K a year.

Searches, last 12 months
72K
Growth, 90 days vs prior 90
-80.3%
Conversion, latest week
4.6%
Market size, estimated
$63Ka year
Top search term
vitro k beauty stick19K searches a year

02 · Price

A sale here is worth $19.11.

Listings sell for $19.11 on average, from $10.44 to $28.00. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 500 to 750 of them. At $19.11 that is $10K to $14K a year per listing.

Average price
$19.11inside the $15 to $100 sweet spot
Price range
$10.44–$28.00
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
500–750
Revenue per listing a year
$10K–$14K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 12.8% of listings are out of stock. The average listing ranks #200 within Eyes. It carries 3,020 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
88%
Out of stock, average day
12.8%
Average rank
#200in Eyes
Average rating
4.20 starsAmazon United States average 4.42 stars
Average reviews
3,020per listing
Listings tracked
8

04 · Newcomers

2 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
26 months

Products

Top Lumilux Stick products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.

Brands

6

Sellers

17

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

0%

  • Brand 153%
  • Brand 226%
  • Brand 312%
  • Brand 44%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (0%)

Demand

Lumilux Stick search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '26JanFebMarAprMayJunJul

Peak months: Jan, Mar · busiest ÷ quietest = 8.7× · 7 of 12 months tracked

Search terms

Top Lumilux Stick search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vitro k beauty stick19K/yr
  • lumilux balm stick6K/yr
  • lumilux stick21K/yr
  • revradiant4K/yr
  • peachloft face stick7K/yr
  • lumilux balm8K/yr
  • lumilux face balm5K/yr
  • peachloft stick2K/yr

Reviews and returns

What reviews say buyers love and hate about Lumilux Stick

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Moist/Dry”
14%of negative reviews mention “Functionality-Overall”
0.9%of orders come back
“No results”
A buyer, on “Functionality-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Lumilux Stick questions

Answered from the same tracked data.