lumi
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Incredible$27.61avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Price range
Good$9.53–$152.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+7.1%90-day search growth — must beat 0% to launch
Market size
Okay$119K$119K/yr · 229K searches
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Review moat
Bad30,693.03avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, lumi is a $119K/yr Amazon United States market (229K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 48/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
lumi market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- $110K–$138K
- units × avg price
- Conversion rate
- 1.9%
- Avg BSR
- #95
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 91%
- Out of stock
- 1.0%
- Avg brand age
- 50 months
- Avg seller age
- 140 days
Competition & brand share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
5 rising
Sellers
47
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
42%
Top 20: 84%
Open market
0%
- Lume49%
- L'Oreal Paris35%
- Luna Daily10%
- RoseSkinCo5%
- Lune1%
Demand & seasonality
Weekly Amazon search volume, last 68 weeks — +7.1% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.1×
Top lumi search terms
- lumi110K/yr
- lune55K/yr
- lum49K/yr
- luna deodorant for women6K/yr
- lumme4K/yr
- lumr2K/yr
- lemu2K/yr
- lummi1K/yr
Top lumi products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LOreal Paris Makeup True Match Lumi Glotion Natural Glow Enhancer Illuminator Highlighter Bronzing Drops For a Sun-Kissed Glow 903 Medium
L'Oreal Paris$13.064.6★52,603 rev
Lume Whole Body Deodorant - Invisible Cream Tube - 72 Hour Odor Control - Aluminum Free Baking Soda Free Skin Safe - 3.0 ounce (Soft Powder)
Lume$18.374.2★93,884 rev
Lume Whole Body Deodorant - Smooth Solid Stick - 72 Hour Odor Control - Aluminum Free Baking Soda Free and Skin Safe - 2.6 Ounce (Pack of 2) (Soft Powder)
Lume$24.674.4★39,654 rev
Lume Whole Body Deodorant - Invisible Cream + Solid Stick Mini Bundle - 72 Hour Odor Control - Aluminum & Baking Soda Free Skin Loving - 0.5 Ounce Each - Travel Trial Size Minis (Clean Tangerine)
Lume$9.903.7★2,016 rev
LOreal Paris Makeup True Match Lumi Glotion Natural Glow Enhancer Illuminator Highlighter Bronzing Drops For a Sun-Kissed Glow For Face and Body 902 Light 1.35 fl oz
L'Oreal Paris$12.834.6★52,603 rev
Newest
by launch date
LOreal Paris Lumi Bronze Le Stick Soleil Bronzer Stick Cream-To-Powder Bronzer For A Sunkissed Face Makeup Glow 110 Toasted Sunlight
L'Oreal Paris$12.591,069 rev
LOreal Paris Lumi Bronze Le Stick Soleil Bronzer Stick Cream-To-Powder Bronzer For A Sunkissed Face Makeup Glow 100 Sunkissed Ros
L'Oreal Paris$10.261,069 rev
RoseSkinCo Lumi IPL Laser Hair Removal Device At Home Permanent Hair Reduction on Face Bikini Legs Arms Underarms Safe & Gentle Intense Pulsed Light Handheld Device Rose/Gold
RoseSkinCo$152.4341 rev
RoseSkinCo Lumi IPL Laser Hair Removal Device At Home Permanent Hair Reduction on Face Bikini Legs Arms Underarms Safe & Gentle Intense Pulsed Light Handheld Device White/Gold
RoseSkinCo$141.6841 rev
Lume Invisible Spray Deodorant For Women Two Pack - Full Size & Mini Whole Body Deodorant Spray - 72 Hr Odor Control - Aluminum & Baking Soda Free - 2 Piece Bundle - 3.6 oz & 1.0 oz (Soft Powder)
Lume$19.63984 rev
Trending
90-day click momentumLOreal Paris Lumi Bronze Le Stick Soleil Bronzer Stick Cream-To-Powder Bronzer For A Sunkissed Face Makeup Glow 100 Sunkissed Ros
L'Oreal Paris$10.264.5★
RoseSkinCo Lumi IPL Laser Hair Removal Device At Home Permanent Hair Reduction on Face Bikini Legs Arms Underarms Safe & Gentle Intense Pulsed Light Handheld Device White/Gold
RoseSkinCo$141.684.0★
Lume Whole Body Deodorant - Invisible Cream Stick - 72 Hour Odor Control - Aluminum Free Baking Soda Free Skin Safe - 2.2 Ounce (Pack of 2) (Toasted Coconut)
Lume$25.094.1★
RoseSkinCo Lumi IPL Laser Hair Removal Device At Home Permanent Hair Reduction on Face Bikini Legs Arms Underarms Safe & Gentle Intense Pulsed Light Handheld Device Rose/Gold
RoseSkinCo$152.434.0★
Lume Acidified Deodorant Wipes - 24 Hour Odor Control - Whole Body Deodorant Wipes - Aluminum Free Baking Soda Free Skin Loving - Flushable - 15 Count - 3 Pack (Soft Powder)
Lume$18.704.3★
What buyers say about lumi
What buyers praise and complain about, mined from review topics.What buyers love
“Smell Fresh”
“Very affordable for the quality”
“Gives me a beautiful glow”
“worked well”
“as described”
“Nice Shade”
“Worth the money”
“Great for sensitive skin”
“leaves skin soft”
“Goes on easy”
What buyers complain about
“Smells weird”
“Expensive”
“These wipes are small”
“Did not work”
“ALLERGIC REACTION”
“leaked out”
“Breaks”
“No color at all”
“just as thick”
“Not strong enough”
Top return reasons
Common questions
- Is lumi profitable to sell on Amazon United States?
- The niche generates $119K/yr across 32 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is +7.1%. Flapen's verdict: Skip it (48/100).
- How competitive is the lumi niche?
- 5 brands and 47 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in lumi?
- Top complaints mined from reviews: Smell, Value For Money, Size-Overall. The return rate is 0.8%.
- When does demand for lumi peak?
- Demand peaks in Dec; the busiest month runs 2.1× the quietest.
- What does it cost to enter the lumi niche?
- Listings span $9.53–$152.43; the average listing price is $27.61 (sweet spot $15–$100). The average incumbent carries 30,693 reviews — the moat a new listing must climb.