Lume for Men

Shoppers searched for this 5.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.9% of those searches ended in a purchase. Searches in the last 90 days moved +16.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $9.3M a year.

Searches, last 12 months

5.5M

Growth, 90 days vs prior 90

+16.5%

Conversion, latest week

6.9%

Market size, estimated

$9.3Ma year

Top search term

lume deodorant for women1.9M searches a year

Listings sell for $24.36 on average, from $6.68 to $37.15. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 5,000 to 6,000 of them. At $24.36 that is $122K to $146K a year per listing.

Average price

$24.36inside the $15 to $100 sweet spot

Price range

$6.68–$37.15

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

400K–500K

Units per listing a year

5,000–6,000

Revenue per listing a year

$122K–$146K

Returns

0.7%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #51 within Deodorants & Antiperspirants. It carries 33,429 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

5.7%

Average rank

#51in Deodorants & Antiperspirants

Average rating

4.20 starsAmazon United States average 4.42 stars

Average reviews

33,429per listing

Listings tracked

68

6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

6Amazon's first-year sales bar

Average brand age

57 months