lume for men
Launch itA $9.3M/yr market growing +16.5% this quarter with returns at 0.7% — clears our launch bar.
Market size
Incredible$9.3M$9.3M/yr · 5.5M searches
Returns
Incredible0.7%return rate — above 6% kills the launch gate
Avg price
Incredible$24.36avg listing price — sweet spot $15–$100
Competition
Great28%top-5 click share — an open shelf
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Price range
Good$6.68–$37.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+16.5%90-day search growth — must beat 0% to launch
Review moat
Bad33,429.43avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, lume for men is a $9.3M/yr Amazon United States market (5.5M searches/yr). The top 5 brands hold 100% of demand. Verdict: Launch it — 69/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 400K–500K
- avg 5,000–6,000/product
- Revenue / yr
- $9.7M–$12.2M
- units × avg price
- Launch success
- 100%
- 6 of 6 new (360d)
- Conversion rate
- 6.9%
- Avg BSR
- #51
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 5.7%
- Avg brand age
- 57 months
- Avg seller age
- 133 days
Competition
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.Brands
2 falling
Sellers
45
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
28%
Top 20: 61%
Open market
0%
- Lume89%
- Mando11%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 11 weeks — +16.5% search growth over the last 90 days.Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 68 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Lume Whole Body Deodorant - Invisible Cream Tube - 72 Hour Odor Control - Aluminum Free Baking Soda Free Skin Safe - 3.0 ounce (Soft Powder)
Lume$18.374.2★93,884 rev
Lume Whole Body Deodorant - Smooth Solid Stick - 72 Hour Odor Control - Aluminum Free Baking Soda Free and Skin Safe - 2.6 Ounce (Pack of 2) (Soft Powder)
Lume$24.674.4★39,654 rev
Lume Whole Body Deodorant - Invisible Cream + Solid Stick Mini Bundle - 72 Hour Odor Control - Aluminum & Baking Soda Free Skin Loving - 0.5 Ounce Each - Travel Trial Size Minis (Clean Tangerine)
Lume$9.903.7★2,016 rev
Lume Whole Body Deodorant - Invisible Cream Tube - 72 Hour Odor Control - Aluminum Free Baking Soda Free Skin Safe - 3.0 ounce (Clean Tangerine)
Lume$18.174.2★93,884 rev
Mando Whole Body Deodorant For Men - Smooth Solid Stick - 72 Hour Odor Control - Aluminum Free Baking Soda Free Skin Safe - 2.6 ounce (Pack of 2) - Pro Sport
Mando$24.994.2★7,859 rev
Newest
by launch date
Lume Deodorant Plus Sweat Control - Smooth Solid Stick - Maximum Strength Antiperspirant - 72 Hour Odor And Sweat Control - Baking Soda Free Skin Loving - 2.6 ounce (Fresh Spring) Pack of 2
Lume$27.592,425 rev
Lume Deodorant Plus Sweat Control - Smooth Solid Stick Deodorant for Women - Extra Strength Antiperspirant - 72 Hour Odor & Sweat Control - Baking Soda Free Skin Loving - (Soft Powder)
Lume$19.91142 rev
Mando Whole Body Deodorant For Men - Invisible Spray Deodorant - 72 Hour Odor Control - Low Irritation Formula - Aluminum Free Benzene Free - 2 pack of 3.6 ounce Cans - Pro Sport
Mando$26.21850 rev
Lume Invisible Spray Deodorant For Women Two Pack - Full Size & Mini Whole Body Deodorant Spray - 72 Hr Odor Control - Aluminum & Baking Soda Free - 2 Piece Bundle - 3.6 oz & 1.0 oz (Soft Powder)
Lume$19.63984 rev
Lume Invisible Spray Deodorant For Women - Whole Body Deodorant Spray - 72 Hr Odor Control - Ozone Friendly Natural Propellant - Aluminum & Baking Soda Free Skin Loving - 3.6 ounce (Unscented)
Lume$28.031,024 rev
Trending
90-day click momentumLume Deodorant Plus Sweat Control - Smooth Solid Stick - Maximum Strength Antiperspirant - 72 Hour Odor And Sweat Control - Baking Soda Free Skin Loving - 2.6 ounce (Fresh Spring) Pack of 2
Lume$27.594.0★
Mando 72 Hour Sweat & Odor Control Spray for Men - Invisible Spray Deodorant - Antiperspirant Deodorant - Mens Sweat Protection - Low Irritation Formula - No Parabens or Benzene - 2pk - Pro Sport
Mando$28.334.4★
Lume Deodorant Plus Sweat Control - Smooth Solid Stick Deodorant for Women - Extra Strength Antiperspirant - 72 Hour Odor & Sweat Control - Baking Soda Free Skin Loving - (Soft Powder)
Lume$19.913.8★
Lume Whole Body Deodorant And Soap - 2.6 Ounce Smooth Solid Stick With 72 Hour Odor Control and 5 Ounce Triple Milled Soap - Aluminum Free Baking Soda Free and Skin Loving (Clean Tangerine)
Lume$17.194.3★
Lume Deodorant Plus Sweat Control - Invisible Spray - Extra Strength Antiperspirant For Underarms - 72 Hour Odor And Sweat Control - Phthalate and Paraben Free Formula - 2 Pack (Soft Powder)
Lume$27.574.3★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Clean scent”
“Good product happy with”
“It seems to be effective”
“As described”
“Great Deal”
“Holds For Days”
“No irritation”
“Easy and convenient”
“I like this cleanser”
“dries quickly”
What buyers complain about
“Funky smell”
“A little expensive”
“Skin Irritation”
“it barely works”
“They leak”
“These wipes are small”
“Breaks too easily”
“Difficult to put on”
“False advertisement”
“Not good quality”
Top return reasons
Common questions
- Is lume for men profitable to sell on Amazon United States?
- The niche generates $9.3M/yr across 68 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is +16.5%. Flapen's verdict: Launch it (69/100).
- How competitive is the lume for men niche?
- 2 brands and 45 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in lume for men?
- Top complaints mined from reviews: Smell, Value For Money, Allergies. The return rate is 0.7%.
- What does it cost to enter the lume for men niche?
- Listings span $6.68–$37.15; the average listing price is $24.36 (sweet spot $15–$100). The average incumbent carries 33,429 reviews — the moat a new listing must climb.
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