lululun face mask
Skip itA small market ($33K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Great$20.30avg listing price — sweet spot $15–$100
Price range
Great$9.21–$68.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+8.6%90-day search growth — must beat 0% to launch
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Review moat
Bad4,082.26avg incumbent reviews — the moat a new listing must climb
Market size
Bad$33K$33K/yr · 73K searches
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, lululun face mask is a $33K/yr Amazon United States market (73K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Sep. Verdict: Skip it — 43/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
lululun face mask market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $61K–$81K
- units × avg price
- Conversion rate
- 2.3%
- Avg BSR
- #1,302
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 83%
- Out of stock
- 18.6%
- Avg brand age
- 46 months
- Avg seller age
- 120 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
8 falling
Sellers
38
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
53%
Top 20: 96%
Open market
3%
- Lululun78%
- Hoshisu6%
- Kose5%
- 毛穴撫子3%
- KIMARS3%
- Hada Labo Tokyo3%
- Open — no brand owns it (2 brands, 3%)
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — +8.6% search growth over the last 90 days.Peak months: Sep · busiest ÷ quietest = 3.4×
Top lululun face mask search terms
- lululun face mask29K/yr
- lululun17K/yr
- japanese sheet mask6K/yr
- face mask japanese5K/yr
- japan face mask5K/yr
- lululun mask3K/yr
- japan mask3K/yr
- kose face mask4K/yr
Top lululun face mask products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Lululun 32EA Anti Aging Face Masks for Women & Men Daily Face Masks Skincare & Collagen Face Mask with Squalene& Algae Hydrating Face Mask Sheets & Facial Mask & Sheet Mask from Japan PRECIOUS ALL
Lululun$25.744.5★3,066 rev
Lululun Anti Aging Face Mask for Women 32 Sheet Daily Face Mask Skin Care & Moisturizing FACE MASK with Rice Extract Collagen& Honey Japanese Face Mask Sheet & Facial Sheet Mask PRECIOUS MOIST
Lululun$25.104.5★1,484 rev
Lululun Face Mask Hydra EX (28pcs)
Lululun$68.304.4★1,316 rev
Lululun 7EA Anti Aging Face Mask for Women & Men Mature& Dry Skin Daily Face Masks Skincare by Camellia& Rice Extract Acacia Honey& Squalene Japanese Face Mask Sheet & Sheet Mask PRECIOUS MOIST
Lululun$9.344.5★1,484 rev
Hoshisu Hydration and Moisture Rice Mask (10 pieces) - Imported from Japan
Hoshisu$15.114.6★400 rev
Newest
by launch date
Lululun Skin Care Face Mask for Dry Skin 5EA Hydrating Face Mask Skincare with Lavender& Vitamin E Japanese Moisturizing Facial Mask & Sheet Mask for Hydration & Sensitive Skin ONENIGHT MOIST
Lululun$9.97237 rev
Lululun Skin Care Face Mask for Acne Prone Skin Organic Face Mask for Women & Men Sensitive Skin Face Mask Skincare & Sheet Mask from Japanese Skincare 28EA Hydra-AZ
Lululun$26.42462 rev
Lululun 7EA Natural Face Mask for Acne Prone Skin & Sensitive Skin Hydrating Face Mask Sheets for Women & Men with Azelaic Acid & Bifida Ferment Facial Mask & Sheet Mask from Japan Hydra-AZ
Lululun$9.30462 rev
Hoshisu Hydration and Moisture Rice Mask (10 pieces) - Imported from Japan
Hoshisu$15.11400 rev
Lululun 7 Sheet Vitamin C Face Masks Skincare for Women & Men Daily Face Mask Sheet for Pore Firming & Dull Skin Facial Mask Sheet with 7 Herbs Japanese Sheet Masks with 7+1 Vitamin Complex HYDRA V
Lululun$9.211,083 rev
Trending
90-day click momentum
Keana Nadeshiko Rice Mask 10 Pieces Japan for Nourishing
毛穴撫子$13.114.5★
Lululun 7EA Anti Aging Face Mask for Women & Men Mature& Dry Skin Daily Face Masks Skincare by Camellia& Rice Extract Acacia Honey& Squalene Japanese Face Mask Sheet & Sheet Mask PRECIOUS MOIST
Lululun$9.344.5★
KIMARS KN95 Face Masks 50 Pack Breathable Comfortable and Disposable KN95 Mask Black
KIMARS$14.824.4★
HADA LABO Koi-Gokujyun 3D Perfect Mask 14.2 Ounce
Hada Labo Tokyo$15.984.3★
Lululun Face Mask Hydra EX (28pcs)
Lululun$68.304.4★
What buyers say about lululun face mask
What buyers praise and complain about, mined from review topics.What buyers love
“Super hydrating”
“Good for my sensitive skin”
“My skin is so soft”
“Nice product with great results”
“It definitely works extremely well for dry skin”
“Glowing Skin”
“Great value”
“As described”
“Ease of use”
“Good With Careful Application”
What buyers complain about
“Severe allergic reaction”
“breaks apart”
“Expensive”
“Difficult to put on”
“Not a good quality”
“wouldnt stick”
“Too dry”
“it slips off”
“Irritated my skin”
“Tight fitting”
Top return reasons
Common questions
- Is lululun face mask profitable to sell on Amazon United States?
- The niche generates $33K/yr across 23 tracked products. 90-day search growth is +8.6%. Flapen's verdict: Skip it (43/100).
- How competitive is the lululun face mask niche?
- 8 brands and 38 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in lululun face mask?
- Top complaints mined from reviews: Allergies, Durability, Value For Money. The return rate is 0.7%.
- When does demand for lululun face mask peak?
- Demand peaks in Sep; the busiest month runs 3.4× the quietest.
- What does it cost to enter the lululun face mask niche?
- Listings span $9.21–$68.30; the average listing price is $20.30 (sweet spot $15–$100). The average incumbent carries 4,082 reviews — the moat a new listing must climb.